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Expert business advice helped company grow and benefit from successful networking connections.

Beech Web Services is a website development company which is evolving into a digital marketing agency. Specialising in designing, maintaining and promoting websites for businesses in and around Warrington, the company creates device responsive websites which provide a unique digital presence for clients.

A key objective is to guide businesses at every stage of the website lifecycle, from research, design and creation to maintenance and promotion. Beech Web Services develop informational and company websites, small brochure sites and large e-commerce online stores. Run by a two-strong team supported by a network of digital marketing specialists, the company handles a variety of websites and digital marketing projects.

Beech Web Services was set up in 2012 by Roz Healey, who, after many years as a single parent, decided the time was right to grow the business; while studying for a part-time Digital Marketing MSc at the University of Chester, she learnt about the Cheshire and Warrington Business Growth Programme (BGP). It seemed perfectly pitched to support the steps Roz was contemplating to take her company forward but needed advice about. She attended BGP sessions including the Business Start-up Bootcamp and the Lead Generation and Closing Sales workshop. She also dialled into multiple online ‘Lunch and Learn’ events that were put on during   ‘lockdown’ on topics such as: Managing Your Cash Flow to Avoid Crisis, How To Use LinkedIn To Generate Business, How To Do Your Own PR and more.

Empowering support and business confidence

Roz said: “The session topics matched exactly the kind of help my business needed at the time and they were provided free of charge. I knew that paying to access the level of expertise on offer would cost a great deal of money that I didn’t have available, so I registered as soon as possible!

“The support has particularly helped to challenge unhelpful assumptions I had made about my business and my customers. It has also helped me form networks with other local business owners, which has already helped me in countless ways. Above all the BGP sessions have left me feeling more confident and empowered to grow and change my business.”

Resultant growth

Since starting the Business Growth Programme, Beech Web Services has experienced a 187% growth in turnover and has been asked to develop websites for TEDx Warrington and a national commission. The company has also been invited to tender for some council run websites and has launched a new company website as well as moving into new offices just before lockdown!

Roz added that the support of the Business Growth Programme has helped her to look at her business with fresh eyes and clearly identify the steps needed to take it in the right direction. It has also given her the confidence to raise prices, which she felt was long overdue.

“Access to supportive and positive experts who are genuinely interested in helping my business flourish is priceless. Really positive ongoing connections have been made with other business owners,” she added.

Expert business support

The Cheshire and Warrington Business Growth Programme is funded by the European Regional Development Fund. Entrepreneurs, SMEs and pre-start businesses registered or trading in Cheshire and Warrington, meeting the eligibility criteria, can apply for support. Help is available from our team of Business Engagement Managers and access is also available to facilities at the University of Chester’s Thornton Science ParkRiverside Innovation Centre and the NoWFOOD Centre

If you are a business seeking access to facilities and expert growth support, contact the University of Chester’s Business Growth Team by emailing businessgrowth@chester.ac.uk.