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Loyalty and reward systems for the hospitality and retail sectors are supplied and managed by Chester-based Loyalty Pro Ltd.

The company has been operating as fully-independent in the IT and marketing sector for two years. Owner and MD Rob Meakin has over 30 years’ experience in IT as a database and development engineer. Loyalty Pro Ltd provides loyalty solutions for businesses seeking greater engagement with their customers. The range of schemes provided can cater for small or large businesses and loyalty cards can operate via an app, fob, wrist-band or a combination of all three.

The business is based at the Riverside Innovation Centre, the University of Chester’s city centre facility which focuses on developing business potential and is home to a diverse range of companies.

Ideal training courses

On moving to the Riverside Innovation Centre, Rob learned about the Business Growth Programme and saw the potential benefit of attending several courses, particularly those focused on digital marketing. He joined the project in 2018.

Expert insight

Loyalty Pro Ltd has benefited from several workshops including digital marketing and food photography.

Technical support consolidates the business

Rob said: “The support received has improved our skillsets allowing us to bring work in-house rather than using expensive external resources.”

Loyalty Pro Ltd has designed and built new loyalty apps for individual companies and communities over the last two years using the latest proximity technology. A bespoke app, Loyalty Pro One-Chester, launched just before the first lockdown, it gives customers the option of linking their existing loyalty card or replacing their physical card. Branded to the company’s business, the app works alongside Loyalty Pro’s system as a digital loyalty card, allowing customers to track, collect and redeem points and vouchers via their phone. 

The business also built a community app for the CH2 postcode allowing users to view and redeem loyalty offers and collect points at local venues. When Covid-19 hit this was expanded to cover CH1 - CH4 and details of approximately 800 businesses were added. A traffic light system was developed to indicate which were open, partially open and closed during the March 2020 lockdown and beyond. A facility called `Venue Menu’ enabled businesses to send amended menus for upload and viewing via the app. The app is free to download from the Apple and Google stores and is being frequently updated.

While turnover is static, the company has maintained its position and staff levels during the pandemic without the need for government funding. It currently has one placement student working alongside three permanent staff members. Through contact with the University of Chester, the business has provided Work-Based Learning opportunities and received interns via the Santander and other university intern schemes.

Expert growth support

The Cheshire and Warrington Business Growth Programme is funded by the European Regional Development Fund. Entrepreneurs, SMEs and pre-start businesses registered or trading in Cheshire and Warrington, meeting the eligibility criteria, can apply for support. Help is available from our team of Business Engagement Managers and access is also available to facilities at the University of Chester’s Thornton Science ParkRiverside Innovation Centre and the NoWFOOD Centre

If you are a business seeking access to facilities and expert growth support, contact the University of Chester’s Business Growth Team by emailing