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Sean Bailey Wellness specialises in professional coaching and wellness education. A remarkable recovery from a football accident aged 21 in which he sustained a broken neck and paralysis, proved the catalyst for Sean’s decision to embark on a career coaching health and wellbeing.

Sean refused to accept the prognosis that he would not walk again and was determined to recover using the key principles of: activity, sleep, hydration and nutrition, alongside incredible support staff. As well as the physical challenges, Sean experienced issues such as depression, addiction and post-traumatic stress disorder (PTSD) which he also talks about in his coaching methods.

He has led various Paralympic coaching programmes for Manchester United and the Football Association and in 2017 was awarded the BBC Sport Get Inspired Unsung Hero award for his work with disability sport.

Sean Bailey Wellness is six months old. Based on a holistic approach, techniques include goal-setting and creating positive behavioural change. Immediate benefits are improved sleep, energy levels, greater mental capacity and overall health and happiness. Longer term benefits include greater wellbeing awareness, improved resilience levels and better health.

Experienced guidance needed

Initially, Sean felt that he was stepping into the unknown and wanted a `sense check’ to ensure that his idea of a start-up business was viable; he also sought guidance on funding options.

Positive direction

On joining the Business Growth Programme (BGP) Sean attended the Business Bootcamp which he describes as invaluable. He underwent one-to-one meetings with Bryony Salter and Heather Carroll regarding fundraising and income, attended several Lunch-and-Learn sessions and presented his own skills during these sessions for other BGP participants.

“The Business Bootcamp was the reason I have been able to re-evaluate my business and plan taking the next step of full-time commitment to it,” said Sean. “It has also opened me up to more connections and potential work with other users on the sessions. The funding aspects gave me direction as to different markets that I can explore and solutions that I can offer.”

“The benefits of the BGP have been increasing my knowledge, providing a sounding board, the opportunity to connect with my peers and to pilot some of my ideas. I cannot place too high a value on any of these things.”

Sean also benefited from the BGP’s connection with the University of Chester, attending a helpful networking event and taking the opportunity to use its meeting space.

Moving forward

Whilst Covid-19 stopped the venture in its tracks, it has given Sean time to re-evaluate and completely change business direction in terms of his marketplace. The business is now a Community Interest Company following research over the summer of 2020 and has recently developed into the coaching sphere.

Sean has delivered wellbeing sessions during Covid-19 to over 300 people via Zoom to support their individual wellbeing. He is currently supporting his business through a full-time job but is shortly planning to switch to working for it fully.

Expert growth support

The Cheshire and Warrington Business Growth Programme is funded by the European Regional Development Fund. Entrepreneurs, SMEs and pre-start businesses registered or trading in Cheshire and Warrington, meeting the eligibility criteria, can apply for support. Help is available from our team of Business Engagement Managers and access is also available to facilities at the University of Chester’s Thornton Science ParkRiverside Innovation Centre and the NoWFOOD Centre

If you are a business seeking access to facilities and expert growth support, contact the University of Chester’s Business Growth Team by emailing businessgrowth@chester.ac.uk.