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With 100 percent natural ingredients, food business Sweet Nothings Snacks Ltd has seen a 100 percent increase in turnover, thanks to a support package which is unique to Cheshire.

Trading since 2015, Sweet Nothings Snacks Ltd has developed a range of completely natural and unique flapjack bites, using apples to replace processed sugars, as well as delivering other very strong “free-from” credentials and a long shelf-life for its retail customers.

Founder Stuart Andrew says using fruit as a natural sweetener is healthier as it delivers slow burning nutrition for energy and it is this drive for natural nutrition and taste, coupled with support from the Cheshire and Warrington Business Growth Programme, which has seen Sweet Nothings Snacks Ltd double its turnover in the past 12 months.

Delivered by the University of Chester, the Cheshire and Warrington Business Growth Programme provides fully funded support to entrepreneurs and SMEs, with Stuart taking advantage of marketing and digital marketing advice to help grow Sweet Nothings Snacks Ltd.

He said: “The knowledge we have gained has enabled us to develop our expertise into marketing areas vital to the future development of our venture.”

Alongside the ERDF-funded Cheshire and Warrington Business Growth Programme, Sweet Nothings Snacks Ltd has benefited from the University of Chester’s NoWFOOD Centre, a specialist facility for food and drink businesses to research, develop and test their products before certification and taking them to market.

NoWFOOD’s sensory unit helped Stuart gain an understanding of a much greater growth potential for his business, by gaining an insight into customer opinions.