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Key research themes

We seek contributions from the business community, research partners and academics who are interested in any of the following key research themes:

  • The development and promotion of small and medium sized sustainable businesses;
  • Entrepreneurship, Leadership and Management;
  • The development and promotion of family businesses;
  • The facilitation of companies and organisations to be able to export to and gain investment from China and South East Asia;
  • Development of business in particular industries, for example Chemical industry, Energy, Food and Financial Services;
  • Political risk;
  • Political marketing.

Publications

Books

Bitonti, A. and Harris, P.  “Lobbying in EU Member States,” London, Palgrave.G Davies with R Chun, R da Silva and S Roper (2002) Corporate Reputation and Competitiveness, London Routledge.

G Davies (1996) Trade Marketing Strategy with contributions from H Sumiya, H Itoh and T Sato, Dobunkan Press, Japan.

G Davies (1993) Trade Marketing Strategy. London Paul Chapman,

G Davies and K Harris (1990) The Independent Retailer, London Macmillan. 0-333-48836-9

G Davies and J Brooks. (1989) Positioning Strategy in Retailing. London. Paul Chapman

G Davies and R Gray. (1985) Purchasing International Freight Services. London. Gower Press

G Davies (1984) Managing Export Distribution. London. Heinemann,

Harris, P. and Fleisher, C., “International Handbook of Corporate and Public Affairs,” London, Sage

Harris, P (ed). 2013, “Public Affairs Management” (4 Volumes), London, Sage

Harris, P., 2009, “Lobbying and Public Affairs in the UK: The Relationship to Political Marketing,” Saarbrucken, VDM.

Harris, P., 2009, “The Penguin Dictionary of Marketing”, London, Penguin

Harris, P. and Fleisher, C., 2005, “Handbook of Public Affairs”, Sage Publications, London. pp.1-579.

Harris, P. and McDonald, F., 2004, ‘European Business and Marketing” (second edition), Sage Publications, London.

pp.1-302

Harris, P., Lock, A. and Rees, P 2004, “Machiavelli, Marketing and Management (Russian edition)”, Piter Publishing, Moscow. pp. 1-272.

Harris, P., Lock, A. and Rees, P 2002, “Machiavelli, Marketing and Management (Greek Edition)”, Peripious Publications, Athens. pp.1-454

Harris, P., Lock, A. and Rees, P., 2000, “Machiavelli, Marketing and Management”, Routledge, London. pp.1-242

Harris, P. and Schuster, C., 1999, “Newer Insights into Marketing: Cross-Cultural and Cross-National Perspectives”, International Business Press, New York.pp.1-94.

Harris, P. and McDonald, F., 1994, “European Business and Marketing: Strategic Issues” Paul Chapman Publishing, London.  pp.1-247.

Harris, P. and McDonald, F., 1994, “Instructors Manual, European Business and Marketing: Strategic Issues” Paul Chapman Publishing, London. pp.1-81

 L Miles and G Davies (1997) What Price Reputation? London Haymarket Business Publications.

Song, X and Harris, P, 2011, “China’s Market and Culture,” Wuhan, China, Hubei Press. ISBN 978-7-5352-4535-9

Selected Journal Articles

Baines, P. and Harris, P (2011)  “Marketing in the 2010 British General Election – Perspectives, Prospect and Practice” Journal of Marketing Management, 272,7/8 pp 647 – 655. ISSN:0267-257X

Baines, P., Harris, P. and Lewis, B., (2002), “The Political Marketing Planning Process: Improving Image and Message in Strategic Target Areas”, Marketing, Intelligence and Planning, 20, 1, pp.6-14.

Barrar PRN and Davies G (1985) “Forwarders and computers: more evidence for regulation?”, International Journal of Physical Distribution and Materials Management, 15(3) pp 26-37

Bowd, R., Bowd, D. and Harris, P., (2006) “Communicating Corporate Social Responsibility: An Exploratory Case Study of a major UK Retail Centre” Journal of Public Affairs, 6, 2,  pp.147-155

Breitbarth, T. and Harris, P. (2008), “The Role of Corporate Social Responsibility in the Football Business: Towards the Development of a Conceptual model, European Sport Management Quarterly, 8, 2, pp.179-206

Breitbarth, T., Harris, P and Aitken, R. (2009) “Corporate social responsibility in the European Union: a new trade barrier?”  Journal of Public Affairs, 9,4. pp. 239-255.

Brouthers, K.D., Brouthers, L.E, and Harris, P., (1997) “The Five Stages of the Co-operative Venture Strategy Process”, Journal of General Management, 23, 3, pp. 39-53.

Butler, P., and Harris, P, (2009), “Considerations on the evolution of political marketing theory”, Marketing Theory, 9, 2. pp. 149-164. ISSN:1470-5931

Carter S., Shaw E., Lam W. & Wilson F. (2007). Gender, Entrepreneurship and Bank Lending: The Criteria and Processes Used by Bank Loan Officers in Assessing Applications. Entrepreneurship Theory & Practice 31(3): 427-444.

Chun R & G Davies (2001) “E-reputation: The role of mission and vision statements in positioning strategy”, Journal of Brand Management, 8( 4-5) pp. 315-33

Chun R and Davies G (2006) “The Influence of Corporate Character on Customers and Employees: exploring similarities and differences”, Journal of the Academy of Marketing Science 34(2) pp138-146

Chun, R and Davies G (2009) “Employee Happiness isn’t enough to Satisfy Customers”, Harvard Business Review, April, p19

Chun, R and Davies G (2010) “The Effect of Merger on Employee views of Corporate Reputation: Time and Space Dependent Theory”, Industrial Marketing Management, 39(5), 721-727

Cifuentes, I O, Martinez, I and Davies G (2014) “Managing Internal Stakeholders views of Corporate Reputation”, Service Business. 8(1) pp. 83-111 DOI 10.1007/s11628-013-0188-8

Cornelissen, J. and Harris, P., (2001), “The Corporate Identity Metaphor: Perspectives, Problems and Prospects”, Journal of Marketing Management, 17, 1-2, pp. 49-72.

Cornelissen, J. and Harris, P., (2004), “Interdependence between marketing and public relations disciplines as correlates of communication organization,” Journal of Marketing Management, 20, 1/2, pp.237-264.

da Silva RV & G Davies (2001) Marketing to UK Retailers, Revista de Comunicacao, December, pp 93-110

da Silva RV, G Davies & P Naudé, (2002) “Assessing customer orientation in the context of buyer/supplier relationships using judgmental modelling”, Industrial Marketing Management, 31(3,)pp. 241-52.

da Silva RV, G Davies & P Naudé, (2002) “Assessing the influence of retail buyer variables on the buying decision making process”, European Journal of Marketing, 36(11-12) pp. 1327-1343.

da Silva, RV, G Davies & P Naudé (2000) “Marketing to UK retailers, understanding the nature of UK retail buying of textiles and clothing”, Journal of Fashion Marketing and Management, 4(2) pp. 162-72.

da Silva, RV, G Davies & P Naudé (2003) Country of origin and destination effects in buyer decision making: a relationship perspective”, Journal of Business to Business Marketing. 8(3) pp 37-62

da Silva,RV, G. Davies and N. Teixeira (2001) As Marcas e o Varejo Numa Perspectiva de Corporate Reputation: O Caso Portugues no Reino Unido”, Revista Administracao Universidade de Sao Paulo pp298-331

Dann, S., Harris, P., Sullivan Mort, G., Fry, M-L and Binney, W. (2007), “Reigniting the fire: A contemporary research agenda for social, political and nonprofit marketing”, Journal of Public Affairs,7,3, pp.291-304

Davies G & A O’Connor (1989) “Interpersonal skills in retailing”International Journal of Retailing, 4(3) pp. 17-30.

Davies G & A Rands (1992) “The strategic use of space by retailers: a perspective from operations management”, The International Journal of Logistics Management, 3(2) pp. 63-76

Davies G & A Treadgold (1999) “Buyer attitudes and the continuity of manufacturer/retailer relationships, Journal of Marketing Channels, 7(1-2) pp. 79-94.

Davies G & C Gunton (1983)“Marketing International freight services”, Quarterly Review of Marketing, 8 pp1-10

Davies G & C Madran (1997) “Time, food shopping and food preparation – some attitudinal linkages”, British Food Journal, 99(3-4) pp. 80-88.

Davies G & E Brito (1996) “The relative cost structures of competing grocery supply chains”, The International Journal of Logistics Management, 7(1) pp. 49-60.

Davies G & E Brito (2004) “Price and quality competition between brands and own-brands: a value systems perspective”, European Journal of Marketing, 38 (1/2) pp30-55.

Davies G & H Itoh (2000) “Legislation and retail structure – The Japanese example”, International Review of Retail Distribution and Consumer Research, 11(1) pp. 83-95.

Davies G & H Liu (1997) “Market orientation in UK multiple retail companies; nature and pattern”, International Journal of Service Industry Management, 8(2) pp. 170-87

Davies G & J Bell (1991) “The grocery shopper – is he different?, International Journal of Retail and Distribution Management, Jan-Feb, p. 25-28.

Davies G & J Brooks (1986) “Does Being Different Pay?”, Hollings Apparel Industry Review, 3(2) pp. 89-.

Davies G & L Miles (1998) “Reputation management: theory vs. practice”, Corporate Reputation Review, 2(1) pp. 16-27.

Davies G & M Duarte (2003) “Testing the conflict-performance assumption in business to business relationships”, Industrial Marketing Management, 32(2) pp. 91-99.

Davies G & O Omer (1996) “Time allocation and marketing”, Time and Society, 5, June, pp. 253-68

Davies G & P Chettamrongchai (2000) “Segmenting the market for food shoppers using attitudes to shopping and to time”, British Food Journal, 102(2) pp. 81-101.

Davies G & P Hillier (1993) “Effectiveness and efficiency in privatisation advertising”, International Journal of Advertising, 12(3) pp 18-26

Davies G & R Chun (2002)“Gaps between the internal and external perceptions of the corporate brand”, Corporate Reputation Review, 5(2-3) pp. 144-58.

Davies G & R Chun (2003) “The use of metaphor in the exploration of the brand concept”, Journal of Marketing Management, 19 (1-2) pp. 45-72.

Davies G & R Gray (1979) “The Export Shipping Manager in the United Kingdom”, International Journal of Physical Distribution and Materials Management, 10(1) pp. 51-67.

Davies G & Whelan S (2006) ‘A comparative study of the corporate reputation of Irish versus British retailers: lessons for retail brand practice’, Irish Marketing Review, 19(1/2) pp 37-45

Davies G (1980) “Computer based export systems”, International Journal of Physical Distribution and Materials Management, Vol. II, No. 5-6.

Davies G (1981) “The role of exporter and freight forwarder in the United Kingdom”, Journal of International Business Studies, 12(3), pp. 99-108.

Davies G (1983)“The International logistics concept”, International Journal of Physical Distribution and Materials Management, 13(1) pp. 20-27.

Davies G (1990) “Marketing to retailers: a battle for distribution”, Long Range Planning, 23(6) 101-108.

Davies G (1991) “Retailer advertising strategies”, International Journal of Advertising, 10, pp. 189-94

Davies G (1992) “Healthier eating, and the effects on health food retailing” British Food Journal, 94(4) pp. 30-40.

Davies G (1992) “Innovation in retailing”, Creativity and Innovation Management, (1)4, pp. 230-239.

Davies G (1992) “It’s about time”, Gestion 2000, 8(3) pp. 69-75.

Davies G (1992) “Positioning, image and the marketing of multiple retailers”, The International Review of Retail, Distribution and Consumer Research, 2(1) pp. 13-35

Davies G (1992) “The two ways in which retailers can be brands”, International Journal of Retail and Distribution Management, 20(2) pp24-34

Davies G (1993) “Is retailing what the dictionaries say it is?”, International Journal of Retail and Distribution Management, 21(2) pp. 3-9.

Davies G (1993) “Patterns in cross shopping for groceries and their implications for co-operation in retail location”, British Journal of Management, 4(2) pp. 9-20.

Davies G (1994) “The delisting of products by retail buyers”, Journal of Marketing Management, 10, pp. 473-93.

Davies G (1994) “What should time be?” European Journal of Marketing, 28(8-9) pp. 100-13.

Davies G (1995) “Bringing stores to shoppers, not shoppers to stores”, International Journal of Retail and Distribution Management, 23(1) pp. 18-23.

Davies G (1998) “Retail brands and the theft of identity”, International Journal of Retail and Distribution Management, 26(4- 5) pp. 140-46.

Davies G (1999) “The evolution of Marks and Spencer”, The Service Industries Journal, 19(3) pp. 60-73.

Davies G (2008) “Employer branding and its influence on managers” European Journal of Marketing 42(5/6) pp.667-681

Davies G (2013) “In Support of Personality as a Measure of Reputation: A Rejoinder to Clardy (2012)”, Corporate Reputation Review, 16, 168 – 173
Davies, G and Chun R (2012) “Employee as Symbol: Stereotypical Age Effects on Corporate Brand Associations”, European Journal of Marketing, 46(5) 663-683

Davies G and C Freebury (1987) The Management of Documentation by British Exporters International Journal of Physical Distribution and Materials Management 17(6) pp 15-31

Davies G and Cifuentes, I O (2016) Corporate Misconduct and the Loss of Trust, European Journal of Marketing, DOI (10.1108/EJM-11-2014-0729)

Davies G, Chun R and Kamins M (2010) “Reputation gaps and the performance of service organizations” Strategic Management Journal , 31(5) 530-546

Davies G, R Chun, R da Silva and S Roper, (2001) “The personification metaphor as a measurement approach for corporate reputation”, Corporate Reputation Review, 4(2) pp. 113-27.

Davies G, Whelan, S., Foley, A., and Walsh M (2010) “Gifts and Gifting” International Journal of Management Reviews, 12(4) 413-434

Davies G., Mete, M and Whelan S (2018) When Employer Brand Image Aids Employee Satisfaction and Engagement  Journal of Organizational Effectiveness: People and Performance, 5 (1) 64-80, DOI (10.1108/JOEPP-03-2017-0028)

Davies, G & Chun R (2007) “To thine own staff be Agreeable” Harvard Business Review, June pp30-32

Davies, G and Mian T (2010) “The Reputation of the Party Leader and of the Party being Led” European Journal of Marketing, 44(3/4) 331-350.

Davies, G, J Fitchett & K Gumbrell (1988) “The benefits of delivered pricing”, European Journal of Marketing, 22(1) pp. 47-55.

Davies, G, R Chun, R da Silva & S Roper (2004) “A Corporate Character Scale to Assess Employee and Customer Views of Organisation Reputation” Corporate Reputation Review, 7(2) pp 125-46

Davies, G. and Duarte M (2004)”Trust as a Mediator of Channel Power”, Journal of Marketing Channels, 11,2/3, 77-102

Davies, G., Rojas-Mendez, J., Whelan, S. Mete, M and Loo, T. (2018) Brand Personality: Theory and Dimensionality, Journal of Product and Brand Management 27(2) 115-127, DOI 10.1002/pa.1703

Fury, D., Lock, A. and Harris, P., (2006) “Do Political Parties and the Press influence the Public Agenda?” Journal of Political Marketing, 5, 3,  pp.1-28

Gray R and G Davies (1980) “Decision making in international physical distribution”, International Journal of Physical Distribution and Materials Management 2(5-6) pp. 21-30.

Harris, P and Lock, A.  (2005), “Political Marketing Funding and Expenditure in the UK General Election of 2005”, Journal of Marketing Management, 21, 11/12, pp.1117-1134.

Harris, P, Perrin, D. and Simenti-Phiri, Easton D. (2014), “The Americanisation of Southern African Political Campaigns: A Comparative Study of Malawi and South Africa General Elections, Journal of Marketing Development and Competitiveness, 8,1. pp.74-84. ISSN: 2155-2843

Harris, P. and Baines, P., (2000), “Kite Flying: The Role of Marketing in the Post-BSE British Beef Export Industry”, British Journal of Food, 102, 5/6, pp. 454-464.

Harris, P. and Dowse, C., (1995), “The Formation of an Anglo-Sri Lankan joint venture Company to Supply the European Retail Apparel Market”, Management Case Quarterly, 1, 1, pp. 4-12.

Harris, P. and Dowse, C., (1995), “The Formation of an Anglo-Sri Lankan joint venture Company to Supply the European Retail Apparel Market”, Journal of Clothing Technology and Management, 12, 1, pp. 1-11.

Harris, P. and Lock, A.  (2010) “Mind the Gap” The Rise of Political Marketing and a Perspective on its Future Agenda, European Journal of Marketing, pp. 44, 3/4.

Harris, P. and Lock, A., (1996), “Machiavellian Marketing: The Development of Corporate Lobbying in the UK”, Journal of Marketing Management, 12, 4, pp.313-328.

Harris, P. and Lock, A., (2002), “Sleaze or Clear Blue Water? The Evolution of Corporate and Pressure Group Representation at the Major UK Party Conferences”, Journal of Public Affairs, 2, 3, pp. 136-152.

Harris, P. and McGrath, C. (2012), “Political Marketing and Lobbying: A neglected perspective and Research Agenda”, Journal of Political Marketing, 11(1/2): pp. 75-94

Harris, P. and Moss, D., (1998), “UK Practitioner Research”, Corporate Public Affairs, 8, 2, pp. 28-34.

Harris, P. and O’Shaughnessy, N., (1997), “BSE and Marketing Communication Myopia: Daisy and the Death of the Sacred Cow,” Journal of Risk Decision and Policy, 2, 1, pp. 29-39.

Harris, P. and Qiang, G., (1990), “Retailing Reform and Trends in China”, International Journal of Retail and Distribution Management, 18, 5, pp. 31-39.

Harris, P. and Rees, P., (2000), “Milton, Machiavelli, Monet, Mussorgsky and Marketing: Pictures at an Exhibition”, Marketing Information and Planning, 6, 7, pp.368-373.

Harris, P. and Schuster, C., (1999), “Examining Culture from Both Sides of the Pond.” Journal of Euromarketing, 8, 4, pp. 1-8.

Harris, P. and Wendt, F., (1996), “Intel’s Technology for Video Conferencing”, Management Decision. 34, 8, pp. 34-41.

Harris, P. and Yau, K.K., (1994), “Buying Interaction in China – A Cross-Cultural Model”, The Journal of Clothing Technology and Management, 12, 3, pp 139-162.

Harris, P.  (2010)Machiavelli and the Global Compass: Ends and Means in Ethics and Leadership” Journal of Business Ethics, 93,1, pp131-138, ISSN 0167-4544  

Harris, P., (2001), “Machiavelli, Political Marketing and Reinventing Government”, European Journal of Marketing, 35, 9/10. pp.1136-1154

Harris, P., (2001), “To Spin or not to Spin that is the Question: The Emergence of Modern Political Marketing”, The Marketing Review, 2, 1, (Autumn), pp. 35-53.

Harris, P., (2002) “The Evolution of Strategic Political Lobbying in the UK”, Journal of Political Marketing, 1,1. pp.239-251

Harris, P., (2002), “Who Pays the Piper? The Funding of Political Campaigning and the consequences for Political Marketing and Public Affairs,” Journal of Political Marketing, 1, 2/3, pp.89-107.

Harris, P., (2002), Political Lobbying Commentary, Journal of Psychology and Marketing, 19, 12, pp. 987-992.

Harris, P., (2004), “The Invisibility of European MEP’s in the UK: How this Can be Countered By Effective Media Communications,” Journal of Political Marketing, 3, 1, pp.105-110.

Harris, P., (2007), “Machiavelli, Marketing and Management: Ends and Means in Public Affairs”, Journal of Public Affairs, 7, 2, pp.181-191.

Harris, P., (2008), “How much is that doggie in the Window”: Machiavellian reflections on dog regulation”. Journal of Business Research, 61, 5, pp. 532-533

Harris, P., Frasca, A. and  Jakel, U., (1994), “MFR SRL Rome: The Italian Family Business Affair”, Management Decision, 32, 3, pp. 34-37.

Harris, P., Fury, D. and Lock, A., (2005), “The evolution of a campaign: tracking press coverage and party press releases through the 2001 UK General Election” Journal of Public Affair, 5, 2. pp. 99-111

Harris, P., Kolovos, I and Lock, A, (2001), “Who sets the Agenda? An Analysis of Agenda Setting and Press Coverage in the Greek European Elections”, European Journal of Marketing, 35, 9/10, pp. 1117- 1135.

Harris, P., Lock, A. and O’Shaughnessy, N., (1999), “Measuring the Effect of Political Advertising and the Case of the 1995 Irish Divorce Referendum”, Marketing Information and Planning, 17, 6, pp. 272-279.

Harris, P., Moss, D. and Vetter, N., (1999), “Machiavelli’s Legacy to Public Affairs: A Modern Tale of Servants and Princes in UK Organizations”, Journal of Communication Management, 3, 3, pp. 201-217.

Harris, P., Ziegler-Pierce, S. and Harris, I., (1999), “Corporate Culture and Public Relations Practice in Two UK Regionally Based TV Companies” Journal of Communication Management, 3, 4, pp. 43-56.

ISSN: 1479-1854

Jayawarna, D., Jones, O., Lam, W. & Phua, S. (2014). The Performance of Entrepreneurial Ventures: Examining the Role of Marketing Practices. Journal of Small Business and Enterprise Development 21(4): 565-587.

Khoo, C., Thyne., M and Harris, P. (2007), “Making Cents: The Role of Consumers’ Emotion in Property Evaluation”, International Journal of Business and Management. 2, 5. October (18)

Lam W. (2010). Delivery, student engagement and the implementation of good practice in entrepreneurship education Learning from the UK’s New Entrepreneur Scholarship Initiative. Industry & Higher Education 24(6): 467-473.

Lam W. (2010). Funding Gap, What Funding Gap? Financial Bootstrapping: Supply, Demand and Creation of Entrepreneurial Finance. International Journal of Entrepreneurial Behaviour & Research 16(4): 268-295.

Lam W. (2011). Dancing to Two Tunes: Multi-entity Roles in Family Business Succession Process. International Small Business Journal 29(5): 508-533

Lam, W. & Harker, M.J. (2015). Marketing and Entrepreneurship: An integrated view from the entrepreneur’s perspective. International Small Business Journal 33(3): 321-348.

Lam, W., Zhou, J., Gu, C., & Xiao, T. (2018). Embracing business start-up programme in UK mainstream entrepreneurship education. University Education Science(in Chinese language) (171-5), 94-100,CN: 43-1398/G4; ISSN: 1672-0717

Liu H & G Davies (1995) “The retailer’s marketing mix and commercial performance”, International Review of Retail Distribution and Consumer Research, 7(2) pp. 147-65.

Lock, A. and Harris, P., (1996), “Political Marketing – Vive la difference!”  European Journal of Marketing, 30, 10/11, pp. 21-31.

Lock, A. and Harris, P., (2000), “Establishing the Charles Kennedy Brand – A Strategy for an Election, the Result of which is a Foregone Conclusion”, Journal of Marketing Management, 17, 11/12 , pp. 943-956.

Loo T and Davies G (2006) “Branding China: the Ultimate Challenge in Reputation Management?” Corporate Reputation Review, 9(3) pp 198-209

Mal, C. I., Davies, G., and Diers-Lawson, A. (2018) Through the looking glass: the factors that influence consumer trust and distrust in brands, Psychology & Marketing, 35(12), 936-947 DOI: 10.1002/mar.21146

Millar, C.C.J.M., Delves, R and Harris, P. (2010). “Ethical and unethical leadership: Double vision?” Journal of Public Affairs, 10, 3 .pp.109-120. ISSN: 1479-1854

Moss, D.A., McGrath, C., Tonge, J. and Harris, P. (2012) Exploring the management of the corporate public affairs function in a dynamic global environment”  Journal of Public Affairs 12,1,  pp. 47 – 60. ISSN: 1479-1854

Parackal, M., Harris, P., & Rudd, C. (2009). Election forecasting: Development of the constant sum scale to be used in telephone surveys. International Journal of Market Research51(6), 735-750.

Power, J, Whelan, S & Davies G (2008), “The Attractiveness and Connectedness of Ruthless Brands: The Role of Trust”, European Journal of Marketing, 42(5/6) pp586-602.

pp.297-307. ISSN 0309-0566

Rojas-Méndez J & G. Davies (2005) “Avoiding Television Advertising: Some Explanations from Time Allocation Theory”, Journal of Advertising Research, 45(3) pp 34-48

Rojas-Mendez, J G Davies, P Chettamrongchai, O Omer and C Madran (2002) “A time attitude scale for cross cultural research”, Journal of Global Marketing, 15(3-4) pp. 117-48.

Rojas-Mendez, J, and Davies, G (2017) Time Pressure and Time Planning in Explaining Advertising Avoidance Behaviour., Journal of Promotion Management, 23(4), 481-503, DOI (10.1080/10496491.2017.1297972)

Rojas-Mendez, J, Davies, G and Madran C (2009) “Explaining Universal Differences in Advertising Avoidance Behavior: A cross-cultural study”, Journal of Business Research, 62(10) pp. 947-54

Roper, S and Davies G (2010) “Business-to-business Branding: External and Internal Satisfiers and the role of Training Quality” European Journal of Marketing, 45(5) 567 – 590

Roper, S,. G Davies & J Murphy (2002) “Linking atmosphere and reputation in order to measure business to business relationships”, Journal of Customer Behaviour, 1(2) pp. 215-40.

Roper, S. & Davies, G. (2007), “The Corporate Brand: Dealing with Multiple Stakeholders.” Journal of Marketing Management 1(2) pp75-90

Schoenfelder, J. and Harris, P., (2004), “High-tech corporate branding: lessons for market research in the next decade” Qualitative Market Research: An International Journal, 7,2. pp. 91-99

Schuster C.P and Harris, P, (2009), “Law and Structure: Where is Transparency and What Does it mean for Marketing Strategy”, International Journal of Business Excellence, 2, 3 / 4. pp. 301-316. ISSN: 1756-0047

Shaw, E., Marlow, S., Lam, W. & Carter, S. (2009). Gender and Entrepreneurial Capital: Implications for Firm Performance. International Journal of Gender and Entrepreneurship 1(1): 25-41.

Shaw, E., Lam, W. & Carter, S. (2008). The Role of Entrepreneurial Capital in Building Service Reputation. Service Industries Journal 28(7): 899-917.Ritchie, B. & Lam, W. (2006). Taking Stock of Small Business and Entrepreneurship Research. International Journal of Entrepreneurial Behaviour & Research 12(6): 312-327.

Stokes, P. and Harris, P. (2012) “Micro-moments, choice in sustainable organisational change and transformation: The Janus dialectic” Journal of Organisational Change Management, 25,4. pp 595-61. ISSN:0953-4814  

Suh, Y-G., Hur, Y and Davies G (2015) “Cultural Appropriation and the Country of Origin Effect”, Journal of Business Research, 69(8) 2721-2730 available on line at http:// dx.doi.org/10.1016/j.jbusres.2015.11.007

Whelan S & Davies G (2006), “Profiling Consumers Of Own Brands And National Brands Using Human Personality”, Journal of Retailing and Consumer Services Special Issue: Retail Consumer Behaviour”, 13(6) pp 393-402

Whelan, S, Davies G, Walsh M and Bourke R (2010) “Public sector corporate branding and customer orientation”, Journal of Business Research, 63(11) 1164-1171

Wilson F., Carter S., Shaw E., Tagg S. & Lam W. (2007). Bank Loan Officers’ Perceptions of Business Owners: the role of gender. British Journal of Management 18(2): 154-171.

Zhou, J., Tang, X., & Lam, W. (2018). Demographic factors, personality and entrepreneurial inclination. Guangxi Social Science (in Chinese language), 2018-3(273), 143-150; CN: 45-1349/C; ISSN: 1673-8179

Zhou, J., Tang, X., & Lam, W. (2018). The Correspondence between Design Thinking and Human Resource Management and Its Application Journal of Hebei GEO University (in Chinese langauge), 2018-2(41), 110-115; CN:13-1422/Z; ISSN: 1007-6875

Book Chapters

Baines, P.R. and Harris, P., (2004), “Beef BSE”, in Harris, P. and McDonald, M (eds), European Business and Marketing, London, Sage. pp.136-143.

Cornelissen, J., Harris, P., and Moss, D., (2003), “The Advance of Public Relations as a Discipline: Retrospect and Prospect”, in Schorr,  A., Campbell, B., and Schenk, M. (eds), Communication Research and Media Science in Europe: Perspectives for Research and Academic Training in Europe’s Changing Media Reality, , New York/Berlin: De Gruyter. pp. 409-424.

Dodd, M., Harris, I., and Harris, P., (2004), “Philips”, in Harris, P. and McDonald, M (eds), European Business and Marketing, London, Sage. pp.260–268

Hanner, B., Davies, B.D., Harris, P., Schmidt, R; and Vignali, C., (1994), “East German Glassware Industry – The Retailer – Manufacturer Interface in a Centrally Planned Economy”, in Harris, P. and McDonald, F. (Eds), European Business and Marketing, London, Paul Chapman Publishing, pp. 124-136.

Harris, P and Harris, I.., (2005), “Lobbying in the United Kingdom” in Harris, P and Fleisher, C.S. (eds), Handbook of Public Affairs, -, Sage Publications, London. pp. 224-246

Harris, P, Parackal, M, Rudd, C and Williams, J. (2013) “Reflections on Engagement in an Evolving Political Process: Evidence from Aotearoa, the Land of the Long White Cloud,” in Theocharous, A. et al  (eds) Political Marketing: Cultural Issues and Current Trends, Routledge, London.

Harris, P. (2013), Forward in Ormrod, R.P.; Henneberg, S.C.M. and O’Shaughnessy, N.J. Political Marketing: Theory and Concepts, Sage, London. ISBN:9780857025814 pp.

Harris, P. (2015) “Machiavellian Reflections on Morris the Cat: Scholarship and Creativity” in Legends in Marketing – Morris B. Holbrook – In 15 volume set edited by Sheth, J. Volume 15:

Harris, P. and Baines, P., (2001), “Lobbying for Survival: The Meat and Livestock Commission, the BSE Crisis and the British Beef Industry’s Unexpected Competitive Advantage”, in Moss, D. and DeSanto, B. (eds) Strategic Public Relations,  Routledge, London, pp. 130-143.

Harris, P. and Dodd, M., (1994), “EVC: The European PVC Industry and the creation of the European Vinyls Corporation: An Anglo-Italian Joint Venture Company”, in Harris, P. and McDonald, F. (Eds), European Business and Marketing, London, Paul Chapman Publishing, pp. 150-160.

Harris, P. and Dodd, M., (1994), “Phillips Electronics: Reshaping for the 1990’s through Strategic Alliances”, in Harris, P. and McDonald, F. (Eds), European Business and Marketing, London, Paul Chapman Publishing, pp. 223-226.

Harris, P. and Dodd, M., (2004), “EVC1”, in Harris, P. and McDonald, M (eds), European Business and Marketing, London, Sage. pp.167-178,

Harris, P. and Harris, I., (2004), “EVC2”, in Harris, P. and McDonald, M (eds), European Business and Marketing,London, Sage. pp.179-183

Harris, P. and O’Toole, L., (1994), “The Olympic Bid: Manchester 2000”, in Harris, P. and McDonald, F. (Eds), European Business and Marketing, London, Paul Chapman Publishing, pp. 215-222.

Harris, P. and Ratcliffe, V., (1994), “The German Life Insurance Industry: The Impact of Demographic Change”, in Harris, P. and McDonald. F. (Eds) European Business and Marketing, London, Paul Chapman Publishing, pp. 168-176.

Harris, P. and Sherwood, R., (1994), “British Aerospace – Regional Aircraft Strategy”, in Harris, P. and  McDonald, F. (Eds),   European Business and Marketing, London, Paul Chapman Publishing, pp. 109-123.

Harris, P. McGrath, C and Harris, I. (2008) “Machiavellian Marketing: Justifying the Ends and Means in Modern Politics” in the Handbook of Political Management pp. 537-554, Routledge, New York and London.

Harris, P., (2000), “The Myth and Reality of Telling the Truth: The Legacy of Niccolo Machiavelli”, in Harris, P., Lock, A. and Rees, P, (Eds), Machiavelli, Marketing and Management, London, Routledge, pp.219-221

Harris, P., (2001), “Political Marketing”, in Baker, M. (ed), Encyclopaedia of International Business and Management, 20,. London, Thomson. pp. 5304-5315

Harris, P., (2002), “Machiavelli, Political Marketing and Reinventing Government”, in Eskelinen, S, Saranen, T. and Tuhkio, T (eds), Spanning the Boundaries of Communication, Jyvaskyla, University Press, Finland. pp. 41-46.

Harris, P., (2004), “Political Marketing” in Littler, D. (ed), Blackwell Encyclopaedia of Management: Marketing, Oxford, Blackwell. pp. 251-255

Harris, P., (2005), “The Management of Public Affairs in the United Kingdom” in Harris, P and Fleisher, C.S. (eds), Handbook of Public Affairs, Sage Publications, London. pp. 86-104,

Harris, P., (2008), “Fostering Self Regulation and Sustainability: The Role of the European Chemical Industry Council (CEFIC)”, Electronic Marketing Case in Baines, P., Fill, C., and Page, K. L. in Marketing (First Edition), Oxford University Press, Oxford

Harris, P., (2009), “Machiavelli, Marketing and Management: The Development of International Public Affairs Management”, in McGrath, C.(ed), Interest Groups and Lobbying, Edwin Mellen Press, New York

Harris, P., Gardner, H. and Vetter, N., (1999), “The Strategic Lobbying Campaign by the Shopping Hours Reform Council to Change Sunday Trading Laws”, in Newman, B. (Ed), Handbook of Political Marketing, B. Thousand Oaks, CA, Sage, pp. 607-626.

Harris, P., Lock, A. and Rees, P., (2000), “Machiavelli through the ages: 500 years on”, in Harris, P.,  Lock , A. and Rees, P, (Eds), Machiavelli, Marketing and Management, London, Routledge, pp.14-29.

Harris, P., Lock, A. and Roberts, J., (1999), “Content Analysis of Press Coverage of Political Issues during the 1997 UK General Election Campaign”, in Newman, B. (Ed), Handbook of Political Marketing, Thousand Oaks, CA, Sage, pp. 539-558.

Inspirational Applications, Part II – Scholarship and Creativity (Ed Wilkie, W.L) Thousand Oaks, Cal, Sage.

McGrath, C. and Harris, P. (2008)  “The Creation of the US lobbying Industry” in the Handbook of Political Management pp. 407-419, Routledge, New York and London.

Rudd, C., Connew, S., Harris, P and Parackal, M, (2007), ‘Political Advertising in the Metropolitan Newspapers’ in Levine, S and Roberts, N.S.(eds), The Baubles of Office: The New Zealand General Election of 2005. pp.197-210, Wellington, Victoria University Press.

Book Sections

Carter, S., Shaw, E., Wilson, F., & Lam, W. (2006). Gender, entrepreneurship and business finance: Investigating the relationship between banks and entrepreneurs in the UK. In P. Greene, C. G. Brush, N. M. Carter, R. M. Schulze & E. Gatewood (Eds.), Growth orientated women entrepreneurs and their businesses: A global research perspective (pp. 448-460). Cheltenham: Edward Elgar. ISBN: 978-1845422899

Lam, W. (2015). Case Study “Volkswagen in China: The People’s Car in the People’s Republic”. In Marketing: An Introduction (3rd edition). Armstrong, G., Kotler, P., Harker, M. & Brennan, R. London: Financial Times/ Prentice Hall.  pp. 512-513, ISBN: 978-1292017518

Lam, W. (2012). Case Study “Volkswagen in China: The People’s Car in the People’s Republic”. In Marketing: An Introduction (2nd edition). Armstrong, G., Kotler, P., Harker, M. & Brennan, R. London: Financial Times/ Prentice Hall. 496-497. ISBN: 9780273762607

Lam, W. (2009), ‘Developing new entrepreneurs: the role of research and hands-on experience‘, in Babatunde Buraimo, et al. (eds.), Impact: Linking Teaching & Teaching, UCLAN, pp. 10-12, ISBN 978-0-9562343-0-8

Lam, W. (2009). Case Study: “People’s Car in People’s Republic: The Case of Volkswagen China.” In G. Armstrong, P. Kotler, M. Harker & R. Brennan, Marketing: An Introduction. London: Financial Times/ Prentice Hall, pp.508-510, ISBN 978-0-273-71395-1

Shaw, E, Carter, S &Lam, W. (2010). “An integrated View of Gender, Finance and Entrepreneurial Capital: Theory, Practice and Policy, in de Bruin, A.;Brush, C. G., Gatewood, E. J., &Hendry C. (Eds.): “Women Entrepreneurs and the Global Environment for Growth”. Cheltenham, UK: Edward Elgar, pp.187-205, ISBN 978- 1-84720-914-6; e-book ISBN978-184980-663-3

 Industry Reports

Lam W., Harris P., Sidsaph H., Wang D., Zhou J., & Yang S., (2018) Internationalisation, Sustainability and Key Challenges Facing SMEs: A Comparative Study of the UK and China; 51 pages;  University of Chester & West Cheshire & North Wales Chamber of Commerce.  ISBN: 978-1-910481-03-5

Ritchie, B., & Lam, W. (2006). Review of Small Business Research and Policy Issues: Small Business Service, Department of Trade & Industry (DTI), UK

Monographs

G Davies (1990) Advertising in Retailing, Harlow Longman.

G Davies R Chun, RV da Silva, S Roper (2003) Itibar Paradigmasi, Ankarar Itibar Yonetimi.

G Davies (1985) The Future for International Distribution, London, Maclean Hunter.

G Davies and R Gray (1979) Who Buys International Freight Services – A Profile of the UK Shipping Manager” London.. Maclean Hunter.

G Davies (1978) Freighting into the Eighties, London Maclean Hunter.

Harris, P.  (2006), “Machiavelli, Marketing and Management: Ends and Means in Public Affairs”, Inaugural Professorial Lecture Series, University of Otago, October. pp.1-27

Commissioned Papers

G Davies (1990) Advertising in Retailing, Harlow Longman.

G Davies R Chun, RV da Silva, S Roper (2003) Itibar Paradigmasi, Ankarar Itibar Yonetimi.

G Davies (1985) The Future for International Distribution, London, Maclean Hunter.

G Davies and R Gray (1979) Who Buys International Freight Services – A Profile of the UK Shipping Manager” London.. Maclean Hunter.

G Davies (1978) Freighting into the Eighties, London Maclean Hunter.

Harris, P.  (2006), “Machiavelli, Marketing and Management: Ends and Means in Public Affairs”, Inaugural Professorial Lecture Series, University of Otago, October. pp.1-27

Non Refereed Papers

Baines, P. and Harris, P., (2006), Corporate Social Responsibility and Public Affairs, Journal of Public Affairs, 6, 3/4,     pp.171-175.

Dermody. J., Harris, P. and Wring, D., (2005), Editorial of Special Issue on Political Marketing in the, UK 2005 General Election,  Journal of Marketing Management, 21,11/12, pp.899-906

Harris, P. (2008), “Some reflections on China, public affairs and the Sichuan earthquake,” Journal of Public Affairs, 8, 3, pp. 129-133.

Harris, P. (2008), “The Need to Assess Good Corporate and Political Governance,” Journal of Public Affairs, 8, 4. pp. 229-232

Harris, P. (2009). Editorial “Public Affairs, good business ethics and values in dark times,” Journal of Public Affairs, 9,2. pp. 83-85

Harris, P. (2009). Editorial “Two men look out through the same bars; One sees the mud, and one the stars’ (Frederick Langridge, 1896)”, Journal of Public Affairs, 9,4.  pp.217-221

Harris, P. (2010). Editorial “Sustainable public affairs avoiding the double dip” Journal of Public Affairs, 10,4 . pp.233-2371-3

Harris, P. (2011). Editorial: Future Proofing the Organization through sustainable Corporate reputation, Journal of Public Affairs, 11,1 . pp.1-3

Harris, P. and Baron, S. et al., (1997), “Marketing without Borders”, Proceedings of the 31st Annual Conference of the Academy of Marketing, The Manchester Metropolitan University, 1684pp,  8-10th July.

Harris, P. and Baron, S. et al., (1997), Editorial and Editorship of Special Issue on the 1997 Annual Conference of the Academy of Marketing, Journal of Marketing Management, 13, 7, pp. 611-614.

Harris, P. and Jackson, A.B., (1998), “Evaluation of the ‘Joy-Ride Initiative’ in Manchester Schools to Counter Violent Car Crime”, The Manchester Metropolitan University and Selcare Trust, 79.

Harris, P. and Kirkland, K., Editorial, (2007), Journal of Public Affairs, 7, 2, pp.131-134.

Harris, P. and Moss, D., (2001), Editorial “Understanding Public Affairs”, Journal of Public Affairs, 1, 1, pp.6-8.

Harris, P. and O’Shaughnessy, N., (1999), “Head to Head: Two Views on Political Marketing for the Next Election”, Marketing Business, 80, June, pp. 50-52.

Harris, P. and Schuster, C., (1999), Editorial and Editorship of Special Issue on the Academy of Marketing/American Marketing Association Conference “Marketing Across Borders”, Journal of Euromarketing, 8, 4,  pp. 15-16.

Harris, P. and Wring, D., (2001) Editorial, Special Edition on Marketing in the 2001 General Election Campaign, Journal of Marketing Management, 17, 11/12,  pp. 909-912.

Harris, P. Editorial, (2007), Journal of Public Affairs, 7, 3, pp. 215-218.

Harris, P., (1996), Editorial and Editorship of Special Double Edition on Political Marketing, European Journal of Marketing, 30, 10/11, pp. 18-21.

Harris, P., (1996), Expert Witness Evidence given on Political Advertising and its Impact on the Outcome of the 1995 Irish Divorce Referendum, Proceedings of Hanafin Appeal Against the 1995 Irish Divorce Referendum Result, High Court, Dublin, Eire, January.

Harris, P., (1998), “New Labour, New Lobbying: Corporate lobbying and campaigning are growing in strategic importance”, Marketing Business, 61, July/August, pp. 51.

Harris, P., (1998), “Policy Review on Rural and Urban Affairs”, The Reformer, 6, 1, September 1998, p19

Harris, P., (1998), “Political Marketing Implications for Referendums and List Voting Systems: Submission on the Funding of Political Parties in The United Kingdom”, Fifth Report of the Committee on Standards in Public Life (Neill), Volume 2: Evidence CM 4057-11, p. 619, TSO, London, October.

Harris, P., (1999), “Black Arts, Focus Groups, Hocus Pocus, Spin Doctors and Political Marketing or Thoughts on the Marketing of Charles Kennedy and the Liberal Democrats”, The Reformer, 7, 1, September, pp.8-9.

Harris, P., (2001), “Who Pays the Piper: The Funding of Political Parties”, Public Affairs Newsletter, 2, October.

Harris, P., (2001), Editorial, Special Edition on Political Marketing, European Journal of Marketing, 35, 9/10, pp.961-965.

Harris, P., (2002) Editorial, Journal of Public Affairs, 1, 4, pp.302.

Harris, P., (2002), Editorial, Journal of Public Affairs, 2, 3, pp. 110-112.

Harris, P., (2004), “Towards the development of method, theory and practice in public affairs management (PAM)”, Journal of Public Affairs, 4, 2, pp.110-114.

Harris, P., (2005), Editorial, Journal of Public Affairs, 5, 1. pp.1-3

Harris, P., (2005), Editorial, Journal of Public Affairs. 5, 2. pp.79-83

Harris, P., (2007), Book Review “Politics and Propaganda, Weapons of Mass Seduction by Nicholas J. O’Shaughnessy, Journal of Macro Marketing, 27, 2,  pp. 199-201

Harris, P., Avery, J., Bakewell, C. and Marsden, A., (1996), “Granada Community Challenge: Interim Report”, Manchester Metropolitan University, 50.

Harris, P., Editorial, (2006), Journal of Public Affairs, 6, 2,  pp.81-83

Harris, P., Editorial, (2007), Journal of Public Affairs, 7, 1, pp. 1-5.

Harris, P., et al (1995), “Investment, Partnership, Sustainability – Policies for the British Economy”, Policy Paper 16, Liberal Democrat Party, 34.

Harris, P., Moss, D., Vercic, D. and White, J., (1999), Editorial and Editorship of Special Issue on Public and Government Affairs, Journal of Communication Management, 3, 3, pp. 198-200.

Harris, P., Moss, D., Vercic, D. and White, J., (2000), Editorial and Editorship of Special Issue on Innovation in Public Relations, Public Affairs and Consumer Relations, Journal of Communication Management, 5, 1, pp. 7-16.

Moss, D and Harris, P,  (2012). Editorial, Journal of Public Affairs, 12,1 . pp.1-3

Moss, D. and Harris, P., (2001), Editorial “In Search of Public Affairs: A Function in Search of an Identity”, Journal of Public Affairs, 1, 2, pp. 102—110.

Refereed Conference Proceedings and Keynote Addresses

Harris, P and Sun, H. (2015).  Invited keynote Address “International Political Marketing: A future research agenda for public affairs” International Political Marketing Conference,   Faculty of Social Science, Charles University, Prague. 3-5th September.

Sun, H. and Harris, P. “Crises Management: Reflections from International Political Marketing and Public Affairs”. Invited paper for the 11th Beijing Forum, Peking University, November 2014.

Harris, P. “Machiavellianism, Maoism and Marxism: Reflections on People, Power and Ideology” 4th Chinese Marxist, Aesthetics Conference, April 2014.

Harris, P. (2013), “Borgen, Bismarck and Beijing: The Growth of International Public Affairs Management” 9thPolitical Marketing Conference, Stockholm University, Sweden, September 2013. Invited keynote address.

Rostron, A; Page, S and Harris, P. (2013) “Managing Difference? A Contemporary workplace perspective on manger identity issues”, in proceedings 27th British Academy of Management Conference, 10-12th September, Aintree Race Course, Liverpool. ISBN: 978-0-9549608-6-5

Harris, P. (2013) “21st Century Schizoid Man: Reflections on Multi-Generational Working and Talent Management” Invited keynote address, Ashridge International Research Conference: Organisational Change and Transformational Vision, 19-20th July.

Harris, P. (2013) “Public Policy: Theory and Practice of Governance” invited keynote address, International Conference on Public Policy, Beijing Normal University, 5-7th June.

Harris, P. (2011) “Sustainability and Responsibility in a Changing Business World: The Lessons of Machiavelli and Malthus for Public Affairs Management”, Invited paper for the 8th Beijing Forum, Peking University, November.

Harris, P. (2011) Academy of Marketing, Qualitative Inquiry in Marketing SIG (special interests group)  Qualitative Inquiry and Grounded Theory (GT) Methodology Symposium on 9-10th June,  School of Management and Law, Glyndŵr University, UK.

Harris, P and Stokes, P. (2011). “The Janus Dialectic of Sustainability and Unsustainability: micro moments, choice, Responsibility and Change”, Ashridge International Research Conference: Organisational Change and Transformational Vision, June.

Harris, P. (2010) “The Rise of Political Marketing: Practice and Research” Invited key note address, Proceedings Political Marketing Conference, University of Copenhagen, Denmark, 11th June.

Harris, P. (2009), “An inconvenient truth: The Marketing of Climate Change” Invited Keynote Address, Proceedings 6th Political Marketing Conference, Faculty of Social Science, University of Brno, Czech Republic, 8th October.

Harris, P. and McGrath, C. (2008), “Lobbying and Political Marketing: A Neglected Perspective and Research Agenda,” 5th International Conference on Political Marketing, Manchester Business School, March.

Breitbarth, T., Harris, P. and Aitken, R., 2007, “Corporate Social Responsibility in the EU

A New Trade Barrier?” EU Network Conference, University of Otago, Dunedin, November

Khoo,C., Harris, P and Thyne, M. 2007, “The Search for a Home:  Thoughts on Involvement and Emotion” Asia Pacific Marketing Conference, Sarawak, Malaysia, November,

Harris, P., MacVicar, C., Rudd and Parackal, M, 2007, “The Role of Agenda Setting in the 2005 New Zealand General Election: Some Puzzling Phenomena”, 4th International Political Marketing Conference, Sinaia, Romania,12pp, 19-21st April.

Breitbarth, T. and Harris, P, 2006, “MacroMarketing and Corporate Social Responsibility: A Suitable Case for Treatment”, MacroMarketing Conference, Queenstown, NZ, 2pp, June.

Ermen, D., Harris, P. and Gnoth, J., 2006, “Tourism Destination and Reputation Management: Toward a Model of Stakeholder Communication,” 22nd Industrial Marketing and Purchasing Group Conference, Universita Bocconi, Milan, 12pp, September

Harris, P., Parackal, M., Rudd, C. and Williams, J., 2006, “Branding in the 2005 N.Z General Election”, International Political Science Association Conference, Fukowa, Japan, 12pp, June

Harris, P., Parackel, M., Rudd, C. and Williams, J., 2006,  “Engagement in the Political Process – Evidence from the Land of the Long White Cloud (Aotearoa)”, 3rd International Political Marketing Conference, Cyprus College, Nicosia, 10pp, April 6-8

Harris, P., Parackal, M. and Williams, J., 2005, “A Study Investigating the Item Order Effect in Juster Scale Studies”,  ANZMAC, Fremantle, 5pp, December 5-7

Harris, P., 2005, “Developments in Public Affairs Management”, AM Political Marketing Symposium, University of Gloucester, Cheltenham, 10pp, September 22.

Harris, P. and Parackal, M., 2005, “Political Gains and Demonstration in Market Orientation”, Australasian Political Science Association Conference, University of Otago, 5pp, September.

Harris, P. and Bowd, R., 2005, “Communicating Corporate Social Responsibility: An Exploratory Case Study of a Major UK Retail Centre”, Academy of Marketing 2005 Annual Conference hosted by the School of Marketing, Faculty of Business, Dublin Institute of Technology, 10pp, July.

Harris, P., Parackal, P. and Rudd, C., 2005, “Forecasting Election Results: Contrasting Political Poll Forecasting between a Telephone Survey with a Hybrid Survey Approach”, Academy of Marketing 2005 Annual Conference, hosted by the School of Marketing, Faculty of Business, Dublin Institute of Technology, 10pp, July.

Harris, P. and McGrath, C., 2005, “Lobbying and Political Marketing: A Forgotten Perspective and Research Agenda”, Academy of Marketing 2005 Annual Conference, hosted by the School of Marketing, Faculty of Business, Dublin Institute of Technology, 10pp, July.

Harris, P., 2004, “International Marketing After 9/11”, AMA Winter Educators Conference, Scottsdale, Arizona, 10pp, February.

Harris, P., 2003, “Machiavellian Marketing: Justifying Ends and Means in Modern Politics”, Proceedings of the first CIM Australia and New Zealand Conference, Sydney, August

Harris, P. and Schoenfelder, J., 2003, “High-Tech Corporate Branding: Lessons for the next Decade using Qualitative Methods”, Proceedings of the Academy of Marketing Annual Conference, Aston Business School, Birmingham, 10, July.

Harris, P., 2003, “Contemporary Issues in International Marketing: International Perspectives”. Invited paper at CIM Australia and New Zealand Conference, Sydney, Australia, 10pp, August.

Harris, P. and Fleischer, C., 2003, “Thoughts about Problems and Opportunities With Respect to International Social Issues in Management (ISIM) Research”, Academy of Management Conference, Seattle, USA, 12pp, August.

Bowd, R., Harris, P. and Cornelissen, J., 2003, “Corporate Social Responsibility: A Schools Approach to an Inclusive Definition and a Research Agenda”, 10th Public Relations Symposium, Bled, Slovenia, 14pp, July

Schoenfelder, J. and Harris, P., 2003, “High-Tech Corporate Branding: Exploring the Influence of Image on Brand Preference, & International Corporate Reputation”, Image and Identity Conference, Manchester Business School, 10pp, 22-24th May.

Harris, P., 2003, “Developing Small Businesses and Business Organizations in Belarus”, 10th Managing Economic Transition Network Research Seminar, Manchester Metropolitan University Business School, 10pp, 11th April.

Harris, P., Bowd, R. and Bowd, L., 2002, “Assessing the Financial Value of Corporate Reputation: Suggestions for a Formula”, Proceedings of the Academy of Marketing Annual Conference, Nottingham University Business School, 10pp, 2-5th July.

Lock, A. and Harris, P., 2002, “The Changed International Business Environment Perspectives on Globalisation after September 11”, American Marketing Association Conference, Austin, Texas, USA, 10pp, February.

Schoenfelder, J. and Harris, P., 2002, “Branding in High Tech Consumer Markets: Lessons from the German Mobile Phone Market”, Proceedings of the Australian New Zealand Marketing Academy Conference, Deakin University, Melbourne, Australia, 2-4th December.

Schoenfelder, J. and Harris, P., 2002, “Brand Asset Intelligence in High Tech Consumer Markets and Effective Branding Strategies”, Proceedings of the Academy of Marketing Annual Conference, Nottingham University Business School, 10pp, 2-5th July.

Schoenfelder, J. and Harris, P., 2002, “Brand Asset Intelligence and Branding Strategies in High Tech Consumer Markets and the case of the German Mobile Phone Market”, Proceedings of the 31st European Marketing Academy Conference, University of Minho, Bragha, Portugal, 10pp, 28th-31st May 2002.

Harris, P., 2001, “New Brands for Old: The Rebranding of the Liberal Democrats in the 2001 General Election”, Elections, Polling and Opinion Polls Conference of the Political Science Association, Sussex University, 12pp, September.

Harris, P., 2001, “Machiavellian Marketing Revisited: Public Affairs and Lobbying as part of Political Marketing”, The Australian and New Zealand Marketing Academy Conference, Massey University, Auckland, New Zealand, 5pp, December.

Harris, P., 2001, “Researching the Spin: Current Political Marketing Research”, Proceedings of the Australian and New Zealand Marketing Conference (ANZMAC), Massey University, Auckland, New Zealand, 5pp, December.

Harris, P., 2001, “The Evolution of Corporate and Pressure Group Representation at the major UK Party Conferences”, Conversazione 2 Conference, University of Maine, 14pp, June.

Harris, P., 2001, “Who Pays the Piper? The Funding of Political Campaigning in the UK, US and the Consequences for Political Marketing and Public Affairs”, Proceedings of the 8th International Public Relations Symposium, Lake Bled, Slovenia, 14pp, July.

Harris, P., 2001, “Machiavellian Marketing and Communicating to Government”, Proceedings of the Spanning the Boundaries of Communication Conference, University of Jyvaskyla, Finland, 10pp, January.

Harris, P., Gardner, H. and Tsianti, M.A., 2001, “Turning Off the Electorate in the 2001 General Election Campaign: Successful tactics tried and tested by the three main parties in the UK to not market policies, 4thAcademy of Marketing Political Marketing Conference, Dublin University Business School, 10pp, September.

Harris, P., Kolovos, I. and Tsianti, M., 2001, “Use of Agenda Setting in Political Marketing: A Modern Greek Tragedy”, Proceedings of the Academy of Marketing Conference, University of Cardiff, 10pp, 2-4th July.

Harris, P. and Schuster, C., 2001, “Globalization of Business Practices: Fact or Fiction?” Proceedings 3rd joint Academy of Marketing/American Marketing Association Conference, University of Cardiff, 10, July.

Harris, P., Thorsteinsson, J. and Gardner, H., 2001, “Eco-Warriors and the Seven Sisters: Environmental Pressure Groups and the Rise of Targeted Action Against Global Energy Companies”, 4th Academy of Marketing Political Marketing Conference, Dublin University Business School, 10pp, September, 2001.

Harris, P. and Cornelissen, J., 2000, “Integrated Communications In the 21st Century: Exploring and Assessing The Bottom-Line”. Proceedings of the 29th European Marketing Academy Conference, Erasmus University, Rotterdam, 6pp,  9-12th May.

Cornelissen, J., Harris, P., and Moss, D. 2000, “Corporate Communication: Past, Present and Future”, European Communication Association Conference, Manchester Metropolitan University, Didsbury, 12pp, April.

Harris, P., 2000, “Machiavelli Marketing and Management – Lobbying and Marketing in Modern Europe and the Evolution of NGO’s”, EU Tempus Regional Non-Governmental Organisations Institution Building Research Seminar, Veliko Turnova, Bulgaria, 10pp, 25th February.

Harris, P., McCauley, A. and .Lomax, W., 2000, “Research Perspectives from Australia, Europe and USA”, AMA Winter Educators Conference, 19th February, San Antonio, Texas, USA, 10pp, February.

Harris, P., Baines, P. and Newman, B., 1999, “New Realpolitik: Political Campaigning and the Application of Political Marketing across Cultures”, Proceedings of the 28th European Marketing Academy Conference,Humboldt University, Berlin, 20pp, 11-14th May.

Harris, P., Bakewell, C. and Marsden, A., 1999, “Media Management of a Community Partnership: An Evaluation”,  Proceedings of the British Academy of Management Conference, Manchester Federal Business School and Manchester Metropolitan University, 5pp, 1-3rd September.

Harris, P. and Cornelissen, J., 1999, “The Corporate Identity Phenomenon: To Manage or Not to Manage?” Proceedings of the Corporate Identity Symposium, Graduate Business School, University of Strathclyde, Glasgow, 10pp,.10th June,

Harris, P. and Gardner, H., 1999, “New Networks, New Networking and Relationship Marketing at UK Party Conferences”, Proceedings of the 15th International Industrial Marketing and Purchasing (IMP) Conference, University College Dublin, Eire, 10pp, 2-4th September.

Harris, P., Lock, A. and Nievelt, T., 1999, “Perceptions of Political Marketing in Sweden: A Comparative Perspective”, Proceedings of the 2nd Political Marketing Conference, University of Bournemouth, 12pp, 15-17th September.

Harris, P. and Rees, P.L., 1999, “Pictures at an Exhibition: Milton, Machiavelli, Mussorgsky, Monet and Marketing”, Proceedings of the Marketing Paradiso Conclave, St Catherine’s Retreat, University of Ulster, 14pp, 10-12th September.

Harris, P. and Schuster, C., 1999, “Globalization of Business Practices and Markets: Reality or Possibility”, Proceedings of the 2nd American Marketing Association/Academy of Marketing Conference, Stirling University, 10pp, 6th July.

Harris, P. and Ward, M., 1999, “Ken in the Sunset: Political Marketing and the Mayoral Election Campaign”, Proceedings of the Australian and New Zealand Marketing Conference (ANZMAC), Surfers Paradise, Griffiths University, Queensland, Australia, 5pp, December.

Harris, P., Baines, P. and Newman, B., 1998, “Political Marketing: Towards a Cross-Cultural Model,” Proceedings of the 1st Political Marketing Conference, University College Cork, Eire, 16pp, 17-19th September.

Harris, P., Gardner, H. and Vetter, N., 1998, “Goods over God: The Strategic Lobbying Campaign to Change the Sunday Trading Laws”, Proceedings of the Academy of Marketing Conference, Sheffield Business School, 20pp, 8-10th July.

Harris, P., Lock, A. and Gardner, H., 1998, “UK Party Political Conferences, Business Networks and Networking”, Proceedings of the 14th International Industrial Marketing and Purchasing (IMP) Conference, Turku School of Economics and Business Administration, Finland, 20pp, 3-5th September.

Harris, P., 1998, “Commercial and Pressure Group Activities at UK Party Conferences, 1994-97”, Proceedings of the Political Marketing Conference, University of Cork, Eire, 2pp, 17-19th September 1998.

Harris, P., Lock, A. and Roberts, J., 1998, “Limitations of Political Marketing? A Content Analysis of Press Coverage of Political Issues During the 1997 UK General Election Campaign”, Proceedings of the 1st Political Marketing Conference, University College Cork, Eire, 16pp, 17-19th September.

Harris, P., Lock, A. and Gardner, H.,1998, “‘Source’ for the Gander: The Rise of Business to Business Marketing at Party Conferences and its Increasing Contribution to Funding”, Proceedings of the Elections, Parties and Opinion Polls (EPOP) Conference of the Political Studies Association, Manchester Business School, 22pp, 11-12th September.

Harris, P., Lock, A. and Roberts, J., 1998, “Limitations of Political Marketing? A Content Analysis of Press Coverage of Political Issues during the 1997 UK General Election Campaign”, Proceedings of the 27th European Marketing Academy Conference, Stockholm School of Economics, 20pp, 21-23rd May.

Harris, P., 1997, “Myth and Reality of Telling the Truth: The Legacy of Niccolo Machiavelli”, Proceedings of the Quincentenary Seminar, Manchester Metropolitan University, 17pp, 18-19th May.  

Harris, P. and Rees, P.L., 1998, “Introducing Machiavelli”,  Proceedings of the Machiavelli at 500 Seminar, Manchester Metropolitan University, 16pp, 18-19 May

Harris, P., Lock, A. and Rees, P.L., 1998, “Machiavelli Through the Ages: 500 years on Enlightenment or Obfuscation”, Proceedings of the Machiavelli at 500 Seminar, Manchester Metropolitan  University, 2pp, 18-19 May.

Harris, P., Moss, D. and Vetter, N., 1998, “Machiavelli’s Legacy to Public Affairs: A Tale of Servants and Princes in UK Organisations”. Proceedings of the 5th International Public Relations Symposium, Lake Bled, Slovenia, 39pp, 9-11th July.

Harris, P. and Lock, A., 1997, “Beyond Reasonable Doubt – Measuring the Electoral Impact of Political Advertising on the Irish Divorce Referendum Or ‘Daddy Isn’t Coming Home Anymore’”, Proceedings of the 31st Annual Conference of the Academy of Marketing, Manchester Metropolitan University, 14pp, 8-10th July.

Harris, P. and Schuster, C., 1997, “Examining Culture from both Sides of the Pond”, Proceedings of the Joint American Marketing Association/Academy of Marketing Conference, The Manchester Metropolitan University, 6pp, 7th July.

Harris, P. and Schuster, C., 1997, “Examining Culture from Both Sides of the Pond”, 1st Academy of Marketing/American Marketing Association Conference, 10pp, July, Manchester.

Harris, P. and Lock, A., 1997, “Measuring the Electoral Impact of Political Advertising and The Irish Divorce Referendum”, Proceedings of the American Marketing Association Special Conference, University College Dublin, 14pp, 12-14th June.

Harris, P., Lock, A. and O’Shaughnessy, N., 1997, “Measuring the Effect of Political Advertising: The 1995 Irish Divorce Referendum”, Proceedings of the 26th European Marketing Academy Conference, Warwick Business School, 15pp, 20-22nd May.

Harris, P. and Yau, K.K., 1994, “Chinese Buying Behaviour: A Proposed Model”, Global Fashion Marketing Conference, Manchester Metropolitan University, 11pp, 29-30th March.

Harris, P. and Lock, A., 1996, “Political Marketing: More Questions than Answers”, Proceedings of the 30th Marketing Education Group Conference, University of Strathclyde, 10, 9-11th July.

Harris, P. and Ziegler, S., 1996, “Smoke Gets in Your Eyes: The Missing Link, Lobbying”, Proceedings of the 30th Marketing Education Group Conference, University of Strathclyde, 10pp, 9-11th  July.

Harris, P. and Lock, A., 1995, “Sleaze or Clear Blue Water: The Growth of Business Marketing and Management Interests at Major UK Party Conferences”, Proceedings of the British Academy of Management Conference, University of Sheffield, 20pp, 11-13th September.

Harris, P. and Lock, A., 1995, “Machiavellian Network Marketing: Corporate Political Lobbying and Industrial Marketing in the UK”, Proceedings of the 11th International Industrial Marketing and Purchasing (IMP) Conference, Manchester Business School/UMIST, 16pp, 14-16th September.

Harris, P. and Rees, P. L., 1995, “Last Chance Saloon/The Marketing Phoenix Rises from the Ashes for Local Government”, Proceedings of the Marketing Eschatology Retreat, St. Clements, University of Ulster, Belfast, 9pp, 22-24th September.

Harris, P. and Gardner, H., 1994, “Cultural Imperatives in Networks”, Proceedings of the 11th International Industrial Marketing and Purchasing (IMP) Group Conference, Manchester Business School/UMIST, 10pp, 14-16th September.

Harris, P., Moss, D., Warnaby, G. and Thame, L., 1995, “The Strategic Use of Public Relations: An Exploratory Investigation”, Proceedings of the 29th Marketing Education Group Conference, University of Bradford, 10pp, 5-7th July.

Harris, P. and Stone, B.W., 1995,  ‘A Two-Faced Ethos vis-à-vis the Customer of University Projects”, Proceedings of the 29th Marketing Education Group Conference, University of Bradford, 10pp, 5-7th July.

Harris, P., 1994, “Political Lobbying or Machiavellian Marketing in Britain”, Proceedings of the British Academy of Management Conference, University of Lancaster, 10pp, 12-14th September.

Harris, P. and Dowse, C., 1994, “Broadsword PVT, The Establishment of an Anglo-Sri Lankan Textile Joint Venture Company to supply the European Market”, Proceedings of the UK Academy of International Business Conference, UMIST, 16pp, 25-26th March.

Harris, P. and Gibson-Sweet, M., 1994, “The Body Shop International Plc, A Retailing Phenomenon, Proceedings of the Recent Advances in Retailing and Service Science”, Proceedings CIRASS/EIRASS Conference, Lake Louise, Canada, 16pp, May.

Harris, P. and Yau, K.K., 1994, “Chinese Buying Behaviour”, Proceedings of the Chinese Business Research Conference, Judge Institute, Cambridge University, 30pp, 23-25th March.

Harris, P. and Yau, K.K.,1993, “Chinese Buying Behaviour, A Cross Cultural Analysis”, Proceedings of the 9th International Industrial Marketing and Purchasing (IMP) Conference, University of Bath, 22pp, 23-25th September.

Harris, P. and Hurd, S., 1993,  “The Demise of the Buy-Grid Framework – The UK Industrial Experience”, Proceedings of the 9th International Industrial Marketing and Purchasing (IMP) Conference, University of Bath, 11pp, 23-25th September.

Harris, P. and Poland, F., 1993, “The Use of Student Marketing Projects in the Voluntary Sector: The Case of the Research Exchange”, Proceedings of the 27th Marketing Education Group Conference, University of Loughborough, 10pp, 7-9th July.

Harris, P., Davies, B. D., Schmidt, R. and Vignali, C., 1993, “Joint Ventures and Strategic Alliances as a Modern Corporate Marketing Tool:  A European Perspective”, Proceedings of the UK, Academy of International Business Conference, University of Glamorgan, 14pp, 5-6th April.

Harris, P., Brook, P. and Lea-Greenwood, G., 1992, “Sexual Harassment: The Hidden Marketing Curriculum”, Proceedings of the 26th Marketing Education Group Conference, University of Salford, 12pp, 6-8th July.

Harris, P., 1991, “Joint Venture Companies: European Developments”, Proceedings of the 25th Marketing Education Group Conference, University of Cardiff, 10pp, 8-10th July.

Harris, P., 1991, “The Use of Business and Management Projects as a Means of Bringing Change to the Voluntary Sector”, Research Exchange Conference, June, Manchester Polytechnic.  

Harris, P., 1990, “European Joint Venture Company Formation: Strategic Marketing Issues”, Proceedings of the Marketing Education Group Conference, Oxford Polytechnic, Papers and Panel Presentations to Conferences, 15pp, 16-19th July.

Harris, P. and Qiang, G., 1990, “The Chinese Retail Marketing Experience”, Proceedings of the Marketing Education Group Conference, Oxford Polytechnic, 21pp, 16-19th July.

Other Research Outputs

Harris, P. Oral Evidence in A Report by the All Party Small Business Group. “Breaking Down the Barriers to Entrepreneurship” House of Commons, London, May 2012 cited P2 and 13.

Harris, P.  (2012)   “Are American Style Campaigns the Model for Other Countries?”  Panel Presentation with Ikka Ahtokivi (Edtior, “Verkkouutiset”, Finland), Marco Cacciotto (Milan University) and Ben Godard (Founding Partner, Goddard Clausen) at the The American Studies Model of Democracy or Flawed System? Conference, Eccles Centre for American

StudiesBritish Library, London 11th June.

Harris, P  (2012) Opening Address “I have not failed, I’ve just found 10,000 ways that won’t work”, Chester Forum III Strategic Competitive Advantage through Innovation: Radical thoughts and Conversations, Bank of America, Chester Business Park, 24th May 2012

Harris, P. (2011) Academy of Marketing, Qualitative Inquiry in Marketing SIG (special interests group)  Qualitative Inquiry and Grounded Theory (GT) Methodology Symposium on 9-10th June,  School of Management and Law, Glyndŵr University, UK.

Harris, P. (2010) “The Rise of Political Marketing: Practice and Research” Invited key note address, Proceedings Political Marketing Conference, University of Copenhagen, Denmark, 11th June.

Harris, P.  (2009) “An inconvenient truth: The Marketing of Climate Change” Invited Keynote Address, Proceedings Political Marketing Conference, Faculty of Social Science, University of Brno, Czech Republic, 8thOctober..

Harris,P.  (2009) “ Machiavellian Thoughts on Ethics, Values and Sustainability: Reflections on  Ends and Means, Invited keynote address, Ashridge International Research Conference: Global Leadership? Global Ethics? In search of the ethical leadership compass, 15-17 May

Harris, P. and McGrath, C. Written Evidence published by the Constitutional Review Committee: Introducing a Statutory Register of Lobbyists, House of Commons, London, June 2012, pp. 151-171,

Harris, P (2011) Opening address, “Sustainable Business: A journey towards Successful Sustainable Business Management”, Chester Forum, Bank of America, Chester Business Park, 24th May..

Harris, P. (2011) Invited Research Seminar Lecture, “Machiavelli and Researching Politics and Business” Hull University Business School, University of Hull, 24th May.

Harris, P. (2011) European Centre for Public Affairs Conference “European Public Affairs: Heritage and Development, Brussels, chairman of the “ Corporate Social Responsibility, Reputation and Public Affairs” working group. Brussels, 2nd March.

Harris, P. (2011)  “LOBBYING FOR REPUTATION? The Public Affairs of Corporate Social Responsibility in the EU” Organiser and chair ECPA Research Seminar held at Austria Telecom, Brussels, 4th February.

Harris, P  (2011)“ An assessment of trends and business in the North West Economy” presentation given to a Barclays Capital Seminar on prospects within the Economy, Abode Hotel, Chester 1st February.

Harris, P. (2011) Invited Chairman of the special political marketing seminar ”Who are your voters now and who do you want them to be in ten years-time” with, Alban Maginness, MLA for the Social Democratic Labour Party (SDLP); Simon Hamilton, MLA for the Democratic Unionist Party (DUP), Daithi McKay, MLA for Sinn Fein (SF) and Mike Nesbitt, MLA, representing the Ulster Unionists. Leading representatives of all the major Northern Ireland Political Parties.

organized by, Chartered Institute of Marketing (CIM), Ireland Seminar in Parliament Building, Stormont, Belfast, 4th October as part of the centenary celebrations of CIM.

Harris, P. (2010) “Impact of national policy changes & economic conditions on the regional Economy” Mersey Dee Alliance, Board Meeting, TTE Training Limited, Horizon House, Ellesmere Port, 22nd July.

Harris, P. (2010)“Always: Aim High and Never Give Up,” Guest of Honour Address, Wirral Metropolitan College Graduation Ceremony, Floral Hall, New Brighton, 9th July.

Harris, P.  (2010) “Public Affairs Management: June 2010 Election Reflections for the West Cheshire and North Wales Chamber of Commerce”, WC&NWCC Business Council Meeting, Bank of America, Chester Business Park, 29th June.

Harris, P. (2010) “Public Affairs Management: Definitions, Evolution & Future”, Chester Forum, Bank of America, Chester Business Park, 24th May.

Harris, P. (2010) “Building Sustainable & Responsible Business for the Future” Guest Speaker, WIN (Wirral Investment Network), Breakfast Meeting, Wirral Metropolitan College, Conway Park, Birkenhead, 12th February 2010. 

Harris, P. (2010) “Building Sustainable & Responsible Business for the Future”, Guest Speaker West Cheshire and North Wales Chamber of Commerce, AGM Guest Speaker, Northop Hall House Hotel, Deeside, Clwyd, Wales.19th May.

Harris, P. (2010) “Strategic Issues in European Public Affairs and World Trade, Invited presentation, European Centre for Public Affairs Conference, Brussels, 1st March.

Harris, P. (2010 “Machiavelli and the Global Compass: Ends and Means in Ethics and Leadership” Inaugural Professorial Lecture, University of Chester, 18th February 2010.

Harris, P. (2009) “International Strategic Marketing: Future Issues for China” Invited lecture to International MBA students and staff, Business School, Wuhan University of Technology, Hubei Province, People’s Republic of China (PRC) 22nd October.

Harris, P. (2009) “Developing a Sustainable Economy and the Carbon Emissions Question”

Invited Address to WTO School Students and Teachers, Wuhan University, Hubei Province, People’s Republic of China (PRC), 21st October.

Harris, P., 2007, “Europe, Transparency and Ethical International Business Lobbying” Invited speech to 2nd UK European Centre for Public Affairs Conference, Carlton Club, Westminster, London. 18th June

Harris, P., 2006, “International Political Marketing: Challenges and Implications in Political Party Management”, Invited Guest Lecture, ANU, Canberra, October.

Harris, P., 2006, “Rise and Fall of Negative Advertising”, Seminar given to School of Management, Marketing and International Business, ANU, Canberra, October.

Harris, P., 2006, “Negative Advertising: The Good, the Bad and the Ugly”, University of Otago Open Lecture, Auckland Centre, September.

Harris, P. and Lees-Marshment, J., 2003, “Marketing Cannot Influence Politics?”, Research Seminar Paper, Department of Marketing, Otago Business School, New Zealand, 15th August.

Harris, P., 2002, “Corporate Social Responsibility”, Presentation to the North West Institute of Public Relations on Best Practice for Management in CSR, November, Trafford Centre,  Manchester.

Harris, P., 2000, “Political Marketing and the Growth of a New Research Agenda”, Research Seminar Paper, Marketing Department, Monash University, Melbourne, Australia, 16th  November.

Harris, P., 2000, “Not to Spin that is the Question: The Rise of Political Marketing: Manipulation, Mass Democracy, Marketing and Money the Growth of A New Research Agenda”, Research Seminar Paper, Marketing Department, University of Waikato, Hamilton, New Zealand, 26th October.

Harris, P., 2000, “To Spin or not to Spin that is the Question: Political Marketing and the Growth of New Research Agenda,” Research Seminar Paper, Victoria University of Wellington, Wednesday 11th October 2000.

Harris, P., 2000,”Machiavelli at 500: Thoughts on Ends and Means in Marketing and Modern Government”, Research Seminar Paper, University of Otago, Dunedin, New Zealand, 5th October 2000.

Harris, P., 2000, “To Spin or not to Spin that is the Question: Political Marketing and the Growth of a new Research Agenda”, Research Seminar Paper, University of Auckland, 29th September.

Harris, P., 2000, “To Spin or not Spin that is the Question: Political Marketing and the Growth of a New Research Agenda”, Research Seminar Paper, Marketing Department, University of Otago, 6th September.

Harris, P., 2000, “Machiavelli Marketing and Management – Lobbying and Marketing in Modern Europe and the Evolution of NGOs”, Marketing Seminar Paper, University of Otago, New Zealand, 3rd August.

Harris, P., 2000, “Machiavelli, Political Marketing and Good Governance, Key Note Speech to the Australian Marketing Institute Government Marketing 2000 Conference.

Harris, P., 1999, “The Neill Committee: The Rise of Sponsorship at Party Conferences”, Proceedings of the Elections, Parties and Opinion Poll (EPOP) Conference of the Political Studies  Association,  Manchester Business School, 22, 11- 12th September.

Harris, P., Lock, A. and Rees, P.L, 1998, “Machiavelli at 500: Reflections on his Contribution to Management, Marketing and Political Thought”, Proceedings of the Machiavelli Quincentenary Conference, Manchester Metropolitan University, 240pp, 18-19th May.  

Harris, P., 1999, “Political Marketing: The Good, The Bad and the Ugly”, Northern Ireland Chamber of Commerce and Industry and Chartered Institute of Marketing, Guest Speaker, October, Europa Hotel, Belfast.

Harris, P., 1997, Political Marketing Forum, Academy of Marketing Conference, Manchester Metropolitan University, 9th July.

Harris, P., 1997, “The Granada Community Challenge Initiative – Regenerating Five Urban Areas”, The Academy of Marketing Conference, Manchester Metropolitan University, 9th July.

Harris, P. and Baron, S. et al., 1997, “Marketing without Borders”, Proceedings of the 31st Annual Conference of the Academy of Marketing, The Manchester Metropolitan University, 1684, 8-10th July.

Harris, P. and Schuster, C., 1997, “Marketing Across Borders”, Proceedings of the 1st American Marketing Association/Academy of Marketing Conference, The Manchester Metropolitan University, 238pp, 7th July.

Harris, P., 1996, “Using Machiavelli to achieve my Research Agenda”, Business School Research Seminar, Staffordshire University, 6, Stoke, January.

Harris, P., 1994, “Lobbying as a Professional Service: The UK Experience”. Paper presented to Services Marketing Workshop, UMIST, 17-18th November.

Harris, P., 1993, “Evidence given on the growth and strategic nature of political lobbying in the UK”, First Report of the Committee on Standards in Public Life (Nolan), Volume 2: Transcripts of Oral Evidence, CM 2850-11, p.538, HMSO, London, May.

Harris, P. and Brook, P., 1992,  “Overview of the Economic Agencies operating in The North-West”, North West Think Tank on Regional Government, 16th October, Manchester Town Hall.

Harris, P. and Moss, D., 1992, “Public Relations and Lobbying as part of Service Marketing – An Overview”, Services Marketing Workshop, UMIST, November.

Harris, P., 1992, “Developing and Managing Commercial Student Projects”, North West Marketing Education Research Forum, 25th November, University of Lancaster.

PhD students

We are very interested in hearing from quality research students who have a commitment to any of our key research themes or other relevant topics. Please contact us to discuss.

Doctoral student dissertation areas include:

  • Development of resilient businesses.
  • Economic zone development and regeneration.
  • Social enterprise development in China.
  • Corporate social responsibility.
  • Public affairs management.
  • Political risk management.