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Founder & Director: Holly Royle

Deviate PR is a music PR company that specialises in promoting bands of the alternative genres. This ranges from alt-rock to darkwave to deathcore, and everything in-between!

As a musician and a music journalist I have first-hand experience with producing my own music, and I know what journalists are looking for. Deviate PR draws together my experience to give musicians and artists the best chance of promoting their work and events.


  • University of Chester Venture Pitch Winner 2019