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About Sabrina Norwood

Sabrina's research interests are in Contextual Behavioural Science, specifically Relational Frame Theory, behaviour analysis, and the LGBT community. She completed her Master's degree in Applied Behaviour Analysis at Arizona State University and Bachelor's degree in Psychology at Colorado State University.

Her PhD work studies the reduction of stigma toward LGBT people. This involves the creation of a stigma measure, the experimental demonstration of the euphemism treadmill effect, the experimental demonstration of transfer of stimulus function, and a comparative of previous stigma reduction techniques. 


Sabrina is currently a researcher on the BEACHeS project (Brief Engagement and Acceptance Coaching in Community and Hospice Settings). This research project is developing and testing brief Acceptance and Commitment Therapy (ACT) to enhance wellbeing and aid cancer patients’ transition into palliative care.  

Sabrina is currently a member of the Chester Contextual Behavioural Science lab, the Chester Research Unit for the Psychology of Health (CRUPH), as well as a student member of the Association for Contextual Behavioral Science (ACBS).

Published Work

Hulbert-Williams N.J., Norwood S., Gillanders D., Finucane A., Spiller J., Strachan J., Millington S. & Swash B. (2019). Brief Engagement and Acceptance Coaching for Community and Hospice Settings (the BEACHeS Study): Protocol for the development and pilot testing of an evidence-based psychological intervention to enhance wellbeing and aid transition into palliative care. BMC Pilot & Feasibility Studies.

Selected conference presentations:

Norwood S.F., Hulbert-Williams L, Hulbert-Williams N.J., & Mattison M. Experimentally examining the euphemism treadmill effect using transformation of stimulus functions. Oral presentation at Association for Contextual Behavioral Science World Conference, June 2019, Dublin.

Norwood, S.F., Development and validation of a behavioural self-report scale to measure stigmatised attitudes toward various populations: The Multi-Attitudinal Stigma Scale (MASS). Flash talk and poster presentation at Chester Contextual Behavioural Science Research Colloquium, August 2018, Chester, U.K.

Norwood, S.F., An experimental test of the euphemism treadmill in the context of politically correct language with reference to the LGBT population. Oral presentation at University of Chester Faculty of Social Science PGR Conference, February 2018, Chester, U.K.​


Sabrina received her Bachelor’s degree in Psychology from Colorado State University. She received her Master’s degree in Applied Behavior Analysis from Arizona State University and is currently a Board Certified Behavior Analyst (BCBA).