Beth joined Chester Business School as a visiting lecturer in 2014, teaching Social Media and Public Relations before becoming a full-time Senior Lecturer in Digital Marketing in 2017. She has led the BA Digital Marketing degree programme since 2019. Beth is a Member of the Institute of Data and Marketing, and Fellow of the Higher Education Academy.
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Email
b.morris@chester.ac.uk -
Telephone
01244 511869 -
Linkedin
View Profile -
Twitter
@BethanMorris
Teaching
Marketing Principles, The Digital Landscape, Customer Relations and Services Marketing, Marketing Communications, Social Media Marketing, Digital Marketing Futures.
Research
Digital Marketing Communications and young consumers.
Published Work
Maheshwari, V., Sinnott, K. and Morris, B. (forthcoming – 2017, in Press) Digital Marketing and Young Consumers, in Gbadamosi, A. (ed) (2017) Young Consumer Behaviour, Routledge publications (Taylor and Francis)
Qualifications
BA (Hons) Social Policy and Criminology (First Class)
MSc Digital Marketing (Distinction)
Professional roles and memberships
Member of the Institute of Data and Marketing, Fellow of the Higher Education Academy.