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About Emmy Yeung


  • Best PhD Proposal Award, 2020, ENTER Conference (organised by International Federation for IT and Travel & Tourism)
  • Best PhD Proposal, 2018, The Association for Tourism in Higher Education (ATHE) Conference
  • The International Centre for Research in Events, Tourism and Hospitality (ICRETH) Scholarship, Leeds Beckett University (Ph.D.)
  • Chung Hwa Travel Service Scholarship (M.Phil)
  • Rudy Choy Fund Scholarship, SKAL International – Hong Kong (BA)


  • Exploring Events (Level 4)
  • Events and Project Management (Level 5)
  • Weddings, Sports and Cultural Events (Level 5)
  • International Tourism Development (Level 6)
  • Managing Major Events (Level 6)


Emmy’s research interests includes, but are not limited to

  • Authenticity; Attractions; Cultural tourism; Digital game events

Published Work

Yeung, E. & Thomas, R. (2021). The ‘long tail’ and the development of event management research: Evidence from the field’s main journals. Journal of Policy Research in Tourism, Leisure and Events. DOI: 10.1080/19407963.2020.1862855

Richards, G., King, B. & Yeung, E. (2020). Experiencing culture in attractions, events and tour settings. Tourism Management, 79. DOI:10.1016/j.tourman.2020.104104

Leung R., Schuckert M., & Yeung E. (2013) Attracting user social media engagement: A study of three budget airlines Facebook pages. In: Cantoni L., Xiang Z. (eds) Information and Communication Technologies in Tourism 2013. Springer. DOI: 10.1007/978-3-642-36309-2_17

Conferences & Presentations:

Yeung, E. (2021). Authenticity, inauthenticity and augmented reality. Council for Hospitality Management Education (CHME) 2001, Sheffield (Online), UK.

Yeung, E. (2020). Authenticity and augmented reality in heritage site. ENTER2020 PhD Workshop, Guildford, UK.

Yeung, E. (2018). The tension between authenticity and inauthenticity: An application of augmented reality in heritage sites. The Association for Tourism in Higher Education (ATHE) Doctoral Colloquium, Leeds, UK.

Yeung, E., & Ap, J. (2012). The transformation of heritage buildings into a tourism product: The tourists’ perspective. TTRA APac Chapter Conference 2012, Kuala Lumpur, Malaysia.

Yeung, E., & Ap, J. (2011a). Tourists’ perceptions on the adaptation and authenticity of an adaptive re-use hotel. International Conference on Tourism, Rhodes, Greece.

Yeung, E., & Ap, J. (2011b). The transformation of heritage building into tourism products: The residents’ perspective. ISA-RC50 in between Seminar, Yunnan, China.

Yeung, E., Ryan, C., Xin, J., & Chon, K. (2011). Issues of place authenticity in a commercial setting: Cable cars, buddha and mountains. ISA-RC50 in between Seminar, Yunnan, China.

Deng, C., & Yeung, E. (2010). Perspective from a content analysis of tourism impacts perceived by residents (2000-2009). 2010 Asia Pacific Forum, Beppu, Japan.


  • PhD Tourism Management – Leeds Beckett University (Thesis submitted and waiting for viva voce)
  • MPhil Tourism Management – The Hong Kong Polytechnic University
  • BA (Hons) Tourism Management – The Hong Kong Polytechnic University