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About Georgina Holmes

Georgina was formerly course director of postgraduate courses in Sport & Event Management at Coventry University, and undergraduate course director in the same department before that.

Georgina brings a business management background to the department, with experience of working in industries from banking to sport and agriculture before joining universities.  She actively competes in regional and national level dressage and has run small sport businesses and managed large ones.


Georgina currently teaches on the following modules:

  • Introduction to Sport Management (level 4)
  • Introduction to Sport Marketing (level 4)
  • Sport in Society (level 4)


Interests include people in the sport industry, volunteer management and sustainability issues for sport.  She is passionate about the development of students and most enjoys seeing the progress of young people through their educational journey.

Published Work

Byers, T,  Anagnostopoulos, C , Brooke-Holmes , G  (2015) "Understanding control in nonprofit organisations: moving governance research forward?", Corporate Governance, Vol. 15 Iss: 1, pp.134 - 145


  • PhD (completion 2016) (Sheffield University)
  • MA Human Resource Management (Coventry University)
  • BA (Hons) Business Administratrion (Coventry University)
  • PgC Learning & Teaching in Higher Education (Coventry University)