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About Julie Marshall

Julie’s lecturing spans Undergraduate to Postgraduate, leading on various Marketing modules since she joined Chester Business School in 2001. She currently focuses on strategic marketing and global marketing management, professional skills development as well supervision of undergraduate and postgraduate dissertations

Currently studying for a Doctorate in Education Julie’s current research interests lie in the culture of commuter students as a growing market segment in HE; the transitional experiences of Business School undergraduates; Alumni mentoring,  and using creativity within pedagogy. 

Julie has lived and worked in Australia, as a Marketing Consultant in Perth, WA,  as a Course Designer for the Australian Institute of Marketing, and a short placement with Virgin Mobile in Sydney.  This followed a spell of voluntary work as a Scuba Diving volunteer with Coral Cay conservation in
Honduras, Central America.

Prior to this Julie lectured for 5 years in the Retail and Marketing Department at Manchester Metropolitan University. This included leading some commercial programmes for a number of larger retail organisations, and acting as Academic Convenor on a Retail Pay and Personnel Group, comprised of about 20 major retailers.

Teaching

Module Leader & Tutor for:

  • Global Customer (Level 5)
  • International Marketing (Level 6)
  • Strategic Marketing (Level 6)

Module Tutor on:

  • Marketing Principles (Level 4)
  • Practical Marketing (Level 4)
  • The Professional Marketer (Level 6)
  • Business Dissertation (Level 6)
  • Marketing Management Dissertation (Level 7)

Other Roles

  • Undergraduate and Postgraduate Dissertation Supervisor
  • Personal Academic Tutor (PAT)
  • External Examiner
  • Project Coordinator Alumni Mentoring Pilot Project

Research

Julie’s current research interests lie within:

  • Commuter Student Culture & Community – including analysing the culture and behaviours of this growing HE market segment and also resilience and welfare issues.
  • Alumni Mentoring within Business Schools
  • Not for Profit Marketing and the Circular Economy- exploring sustainable practices and innovations and customer behaviours
  • Assessment Feedback – including student engagement and management of feedback.

Qualitative research methodologies – including arts based methods; ethnography

Published Work

Ratcliffe, J., & Warnaby, G. (1999). Spatial And Temporal Dimensions Of Entrepreneurial Activity In Uk Bookselling. Journal of Enterprising Culture7(04), 389-405.

Harris, K., Baron, S., & Ratcliffe, J. (1995). Customers as oral participants in a service setting. Journal of Services Marketing9(4), 64-76.

Harris, K., Baron, S., & Ratcliffe, J. (1994, May). Oral participation of customers in a retail setting: an empirical study. In Proceedings of the Third International Research Seminar in Service Management (pp. 24-27).

Qualifications

  • Doctorate in Education (ongoing – currently year 3)
  • Fellow of the Higher Eductaion Academy (FHEA)
  • MSc Marketing with Distinction
  • PGCE in Higher Education