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About Julie Marshall

Julie’s lecturing spans Undergraduate to Postgraduate, leading various Marketing modules. She has a passion for strategic and ethical marketing, global marketing management and developing students’ professional marketing skills, and enjoys supervising undergraduate and postgraduate dissertations. Julie recently piloted an Alumni mentoring project with marketing undergraduates. She is also a learner mentor for degree apprenticeship students.

Prior to joining Chester Business School Julie worked as a Marketing Consultant in Perth, Western Australia and as a Course Designer for the Australian Institute of Marketing.  This followed a spell of voluntary work as a Scuba Diving volunteer with Coral Cay conservation in Honduras, Central America.

Julie’s early career was as lecturer in Retail and Marketing at Manchester Metropolitan University. There she was involved in leading on commercial programmes for a number of larger retail organisations, and acting as Academic Convenor on a Retail Pay and Personnel Group, comprised of about 20 major retailers.

Currently studying for a Doctorate in Education at the University of Chester, Julie’s recent research has explored the transitional experiences of Business School undergraduates, in particular commuter student culture; and also students’ engagement with assessment feedback. The subject of her current thesis is the role of creativity on learner identity.

Teaching

Module Leader & Tutor for:

  • Global Customer (Level 5)
  • International Marketing (Level 6)
  • Strategic Marketing (Level 6)

Module Tutor on:

  • Marketing Principles (Level 4)
  • Practical Marketing (Level 4)
  • The Professional Marketer (Level 6)
  • Business Dissertation (Level 6)
  • Marketing Management Dissertation (Level 7)

Other Roles

  • Undergraduate and Postgraduate Dissertation Supervisor
  • Personal Academic Tutor (PAT)
  • External Examiner
  • Project Coordinator Alumni Mentoring Pilot Project

Research

Julie’s current research interests lie within:

  • Commuter Student Culture & Community – including analysing the culture and behaviours of this growing HE market segment and also resilience and welfare issues.
  • Alumni Mentoring within Business Schools
  • Not for Profit Marketing and the Circular Economy- exploring sustainable practices and innovations and customer behaviours
  • Assessment Feedback – including student engagement and management of feedback.

Qualitative research methodologies – including arts based methods; ethnography

Published Work

Ratcliffe, J., & Warnaby, G. (1999). Spatial And Temporal Dimensions Of Entrepreneurial Activity In Uk Bookselling. Journal of Enterprising Culture7(04), 389-405.

Harris, K., Baron, S., & Ratcliffe, J. (1995). Customers as oral participants in a service setting. Journal of Services Marketing9(4), 64-76.

Harris, K., Baron, S., & Ratcliffe, J. (1994, May). Oral participation of customers in a retail setting: an empirical study. In Proceedings of the Third International Research Seminar in Service Management (pp. 24-27).

Qualifications

  • Doctorate in Education (ongoing – currently year 3)
  • Fellow of the Higher Eductaion Academy (FHEA)
  • MSc Marketing with Distinction
  • PGCE in Higher Education