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About Stuart Paul

Stuart spent a number of years in industry before developing his career in education and has since thoroughly enjoyed over 20 years’ teaching experience. Previously he taught across the different levels of the CIM programmes and since 2005 he has been a Fellow of the Higher Education Academy. Since joining the University of Chester his focus has been teaching a range of marketing modules at both undergraduate and post graduate level with particular interests in marketing communications, digital communications and marketing strategy. He is also currently undertaking research into the exciting area of the role of brands in the B2B sector which reflects his interest in developing strong links between industry and education.

Roles and Responsibilities

I am joint programme leader on the undergraduate marketing programme, and the University of Chester business link coordinator for a number of UK Institutions.

Current Work

Also I teach a number of marketing modules on the undergraduate programmes and MSc. Management and I am involved in the work based learning placements. 

Memberships

CIM, HEA.

Teaching

I currently lead  the modules on Marketing Research, Marketing Planning in Action, Contemporary marketing communications.

Research

Interests:

  • Corporate Branding
  • Corporate Reputation Management
  • B2B Marketing
  • Corporate Social Responsibility
  • Marketing Communications through web based channels
  • Service Marketing
  • The role and use of the corporate brand in a B2B context

Published Work

Measuring Quality of Service In The Provision Of Part Time Business Studies Courses: A Student Perspective.