Yujiao is a Lecturer in Business Management, and her doctoral research is in Marketing and Branding. Her specialism focuses on marketing, branding and consumer behaviour in cosmetics industry. She is aiming to be a practical researcher and also trying to integrate academic theories with business practices.
About Yujiao Wang
Yujiao first joined the Chester Business School as a Learning Facilitator and Visiting Lecturer. She supported a range of L7 modules and helped students with their learning and academic writing. She was also nominated by the students as an ‘Outstanding Academic Support Staff’ at the 10th annual 1839 awards. As a Lecturer, she is now involved in teaching and supervising L7 postgraduate students.
Teaching
- BU7030 Managing Innovation
- BU7039 Understanding and Managing People
- BU7001 Management Research Project
- BU7002 Management Research Methods
Research
- Marketing and Branding
- Product Packaging
- Consumer Behaviour
- Beauty/Cosmetics Industry
Published Work
Wang, Y. J. (2022). Thematic Analysis of Perceived Risk from Stale Cosmetics. 2022 Academy of Marketing Conference, The Fabric of Life, University of Huddersfield, Huddersfield.
Wang, Y. J., Davies, D., Lam, W., & Ullah, F. (2022). Perceived Risk and Expiration Date in Cosmetics. 2022 British Academy of Management Conference Proceedings, University of Manchester, Manchester.
Qualifications
- PhD in Marketing
- MSc in Marketing Management (Distinction)
- BSc in Product Packaging Engineering (1st Class)