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About Dr Maeve Marmion

She joined Chester Business School in 2010. During that time she had led modules, programmes and academic teams.

She is a Fellow of the Higher Education Academy with a PhD awarded from Bournemouth University in 2012.

Her research focuses on heritage tourism, heritage management, responsible and sustainable tourism, tourism and seniors and tourism ethics. She leads a number of modules and teaches a range of subjects including: tourism ethics, service experiences, research methods, sustainability, tourism and events in the 3rd sector and the future of the tourism industry. She supervises undergraduate and postgraduate research. 

Previous academic experience includes teaching at the University of Portsmouth Business School and Bournemouth University’s School of Tourism.


Key Teaching:


Understanding International Tourism Management (Level 4)

Tourism in Global Society (Level 5)

The Live Event (Level 5)

Tourism Futures (Level 6)

Management Dissertation (Undergraduate and Postgraduate)

Tourism and Events in the Third Sector (Level 6)


Other Roles and Responsibilities:

  • Director and Head of CPD at Tourism Management Institute
  • Deputy Chair of Student Experience Committee
  • Undergraduate Dissertation Supervisor
  • Postgraduate Research Supervisor
  • Personal Academic Tutor (PAT)
  • External Examiner


Maeve’s research interests include, but are not limited to:

  • Tourism and Ageing – exploring the possible benefits of tourism for older people
  • Tourism Ethics – including social, environmental and political issues and the ethics of animals in tourism
  • Heritage Management – including heritage tourism management, attractions and experiences
  • Ethics in Marketing – including social causes and the 3rd (Not for Profit) sectors
  • Qualitative Research Methodologies – including netnography, focus group research and qualitative analysis techniques

Published Work


Southall, H., Marmion, M., & Davies, A. (2019). Adapting Jake Knapp’s Design Sprint Approach for AR/VR applications in digital heritage. Proceedings from the 4th International ARVR Conference, Springer.

Marmion, M., & Hindley, A. (2018). Tourism, health and wellbeing. In W. L. Filho (Ed.), Encyclopaedia of the UN sustainable development goals: good health and well-being, Springer.

Hindley, A., & Marmion, M. (2018). Tourism and health, risks and challenges. In W. L. Filho (Ed.), Encyclopaedia of the UN sustainable development goals: good health and well-being, Springer.

Marmion, M., Wilkes, K., & Calver, S. (2009). “Heritage? What do you mean by heritage?” In Lira, S. & Amoêda, R (Eds.), Constructing Intangible Heritage. The Green Lines Institute for Sustainable Development, Barcelos, Portugal.

Marmion, M. (2009). The Heritage Reader. [Review of the book The Heritage Reader, 2008]. Journal of Heritage Tourism, 4(3), 263-264.


Hindley, A., & Marmion, M. (2016, November). Exploring the benefits of tourism experiences for seniors. Paper presented at GCWAL Learning for Change and Innovation World Congress, Adelaide, Australia.

Marmion, M., Wilkes, K., & Brown, L. (2016, August). The (lack) of meaning of heritage for tourists. Paper presented at the Royal Geographical Society Annual Conference, London, United Kingdom.

Marmion, M., Wilkes, K., and Calver, S., (2009). Perceiving, valuing and engaging in heritage in the UK. Paper presented at the ‘Tourist Experiences, Meanings, Motivations and Behaviours Conference’, University of Central Lancashire, United Kingdom.

Marmion, M. & Sadd, D. (2008, May). Thematic Analysis. Paper presented at the 'Exploring Tourism II: Issues in PhD Research' Conference, Bournemouth University, United Kingdom.


  • PhD in Heritage Tourism Management
  • 1st Class BA (Hons) Tourism and Heritage Management
  • Fellow of the Higher Education Academy (FHEA)