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About Stuart Paul

Roles and Responsibilities

I am joint programme leader on the undergraduate marketing programme, and the University of Chester business link coordinator for a number of UK Institutions.

Current Work

Also I teach a number of marketing modules on the undergraduate programmes and MSc. Management and I am involved in the work based learning placements. 

Memberships

CIM, HEA.

Teaching

I currently lead  the modules on Marketing Research, Marketing Planning in Action, Contemporary marketing communications.

Research

Interests:

  • Corporate Branding
  • Corporate Reputation Management
  • B2B Marketing
  • Corporate Social Responsibility
  • Marketing Communications through web based channels
  • Service Marketing
  • The role and use of the corporate brand in a B2B context

Published Work

Measuring Quality of Service In The Provision Of Part Time Business Studies Courses: A Student Perspective.