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About Dr Andrew Lyon

Andy has been Head of Department since April 2015 and is a senior fellow of the Higher Education Academy 

Andy Lectures in Tourism, focusing on destination management and sustainable tourism development. His PhD from the University of Liverpool is titled: Tourism and sustainable development: active stakeholder discourses in the Waterberg Biosphere Reserve, South Africa.

Research interests include tourism development, destination management, sustainability in tourism, tourism and ageing, backpacker tourism and discourse analysis.

He is also a board member of Marketing Cheshire, the regional destination marketing organisation and a trustee of Tourism Concern, a charity focusing on ethical concerns within tourism.

Other Expertise

Consultancy on tourism development projects in Tenerife, focusing on rural sustainable development and also in The Gambia, developing community-based tourism in a small coastal resort.

Current Work

Full-time lecturer in Tourism, focusing on destination management and sustainable tourism development.

Programme development, tourism programmes

External Examiner, MSc International Tourism, University of Salford


1992-1994 Corporate Communications Consultant, Interac Ltd Yokohama, Japan, Cross-cultural consulting in major Japanese companies, TEFL in Business Context

1995 MSocSc Tourism Policy and Management, University of Birmingham

1995 -1999, Full-time Lecturer in Tourism, Birmingham College of Food, Tourism & Creative Studies (Now University College, Birmingham). Teaching, programme management (Tourism programmes), curriculum development, research, module leadership, assessment co-ordination

September 1999 - University of Chester (Current position)

Roles and Responsibilities

Head of Department for MTEM



  • Level 4 - Understanding International Tourism Management
  • Level 5 – Tourism Planning and Management
  • Level 6 – International Tourism Development


  • Sustainable Tourism
  • Tourism and Development
  • Tourism in South Africa
  • Backpacker Tourism

Future Research

Currently enrolled on a PhD at the University of Liverpool. Expected completion 2013/2014

Title: Sustainable Tourism Development in the Waterberg, South Africa

Informal Interests

Travelling, walking, theatre, watching Hull City (for my sins)

Published Work

Lyon, A., Hunter-Jones, P., & Warnaby, G. (2017). Are we any closer to sustainable development? Listening to active stakeholder discourses of tourism development in the Waterberg Biosphere Reserve, South Africa. Tourism Management61, 234-247.

Lyon, A. and Sulcova, D. (2009) Hotel employer's perceptions of employing Eastern European workers: A case study of Cheshire, UK, Tourism, Culture & Communication, 9, 1/2, 17-28

Lyon, A. & Worton, A. (2006) A Proposed Model for Tourism Crisis Management. The UK's Foot & Mouth Disease Crisis Analysed, in Prideaux, B. & Laws, E. (Eds) (2006) Crisis Management in Tourism, London, CABI