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About Dr Rachel Wood

I joined the Department of Social and Political Science at the University of Chester in November 2017 as a Senior Lecturer in Sociology. After completing my BA at Warwick and my MA at Birkbeck College, I completed my PhD research at the University of Sussex. I have held teaching and research roles at Brighton, Sussex, Manchester Metropolitan and Sheffield Hallam Universities.


I am the module leader for Media Representation and Society, Dissecting the Body, and Contexts of Communication, and I contribute to teaching on Advanced Social Theory. My teaching and supervision interests include the following areas:

  • Neoliberalism and consumption
  • Everyday Life
  • Identities (gender, Class, Race, Sexuality etc.)
  • The Body
  • Space (Cultural Geographies)
  • Media Representation
  • Feminism and Post Feminism
  • Sexual Cultures and Identities


My research centres on the construction and experience of feminine gender and sexual identities in neoliberalism. My monograph, Consumer Sexualities: Women and Sex Shopping, was published with Routledge in 2017. Based on my PhD thesis research, the book explores UK women's experiences of shopping in sex shops and using erotic commodities in their everyday lives. I also have publications in a range of journals including Gender Studies, Porn Studies and Feminist Media Studies.

My current research interests include popular feminisms, gender and work in the creative / cultural industries, girlhood and popular culture participation, and the production of sexual knowledge. I am currently developing two forthcoming projects: ‘Producing Sex Advice: the Work of Sexual Experts’, in collaboration with Professor Rosalind Gill from City University London and ‘Being Rey: Media role models and costuming practices in parenting girls’.