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About Sue Ollerhead

With over 18-years client experience in helping businesses and organisations of all sizes both here and in the UK, Sue founded Heads Up Marketing, a Liverpool based agency, in 2010 and has led projects in marketing strategy, social media marketing, online marketing campaigns, email marketing, content strategy and PR.

Sue also tutors Digital Marketing Essentials, Strategic Marketing, Digital Marketing Planning and Digital Strategy, teaching and supporting marketing professionals who are studying for CAM and CIM qualifications.

As a Chartered Marketer, lecturer and practitioner, it is vital to keep in step with the ever-changing micro and macro environment and this is one of Sue’s key strengths. Sue’s sessions combine practical skill-based activities with theory to allow the work experience and education of students to fuel each other. Dynamic, real-time content and case studies are built into each session to create lively learning experiences that will spark lifelong success in leadership and business management.

Teaching

Sue currently works with undergraduates and postgraduates at Levels 4, 5 and 6 and specialises in teaching in the following areas;

Level 4

  • Marketing Principles
  • Introduction to Sport Marketing

Level 5

  • Sport Marketing
  • Digital and Direct Marketing Sport
  • Marketing Management

Level 6

  • Management Research Project
  • Selling Sport
  • Marketing Communications

Level 7

  • International Marketing
  • Contemporary Marketing Communications 
  • Managing Innovation
  • Creative Thinking and Problem Solving for Managers
  • Digital Marketing Strategy and Planning

Research

 

Published Work

Establishing acceptable "rules of engagement" to encourage young fathers to access services at Sure Start Children's Centres (SSCS) through social networking sites (SNS)

Qualifications

Chartered Marketer

BA (Hons)

ACIM,

DipM,

MBA