Skip to content

Inspired by their own family’s experience of dietary limitations through coeliac disease, diabetes, IBS and more, sisters Geeta and Reena took on the challenge of inventing the best possible flavour combinations and free from products in authentic Indian food to suit most diets. With the assistance of the I2C project, Green Sisters brought to market a delicious selection of samosas that are free from 14 allergens, ranging from mildly spiced Bombay potato and pea to velvety vegan chocolate.
These are delivered across the UK, either frozen or chilled, to be baked or fried. The company’s skill and expertise has already been nationally recognised as Green Sisters was awarded Gold in the Free From Food Awards (2018) and the Free From Eating Out Awards (2017).

A taste of things to come

Reena and Geeta attended an Institute for Manufacturing workshop at I2C called Create Winning Ideas – How to Succeed in Innovation. The aim of the two day workshop was to provide delegates with the knowledge and confidence to apply a range of innovation tools, concepts and methods within their own businesses to generate new ideas and plot a path to successful commercialisation. It was a thorough introduction to strategic innovation, guiding delegates through the process of innovation. As well as learning about the formal process of innovating within their business, the experience of attending the workshop enabled the two sisters to realise how much their business could gain from further engaging with the I2C project.

Testing, testing...

Prior to launching its samosa range, I2C helped the company hold a blind taste testing day with a focus group at University of Chester’s NoWFOOD facility so that the range could be thoroughly tested against shop-bought gluten and allergen free products and then fine-tuned if necessary according to the results, before being launched.

With the assistance of NoWFOOD’s Sensory Focus Lab Technician, extensive blind tastings were carried out over an entire day so that consumers could rate all the samosas on a number of qualities. These included taste, texture, colour and visual preference. The detailed report produced following this blind tasting provided feedback into the general public’s preferences, as well as breaking the results down by age and gender of the testers. This provided invaluable insight into how Green Sisters’ products performed in competition with established
brands and meant that changes could be made, where necessary, to the recipes. For example, fillings could be made more or less spicy and textures could be subtly altered.

Geeta says, “Reena and I like flavour, quality and choice when it comes to food, irrespective of any dietary considerations. We want to create food that can be enjoyed by almost everyone. Whether you are a vegan or suffer from a particular food allergy, we have a product for everyone for nearly every diet.
Working with I2C has been a great experience for us. The blind taste testing in particular meant that we could bring our products to market confident in the knowledge that the public would love our flavours just as much as we do. I2C has provided us with the skills, knowledge and confidence to take our products further and grow our customer base in this exciting and competitive market.”