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Business Bootcamp boosts marketing consultancy’s strategy

Marketing Doris Limited is a marketing consultancy and management service offering expertise to business leaders and senior management teams which do not have an in-house marketing resource. The consultancy helps businesses review their existing marketing activity against business goals and advises on strategies to help achieve a return on investment.

The 13-year-old company is owned by Helen Stott of Lymm, who has worked in marketing management and sales for over 25 years. Whilst running the company by herself, she has a team of associates who assist on relevant projects.

Helen said: “I take a holistic view and become a trusted advisor to businesses; I can show them through results that good marketing works. A success story for me is where we have developed the marketing activity to the point where they need to recruit for marketing staff.”

The international pandemic and subsequent national lockdown provided Helen with more time to reflect on her business and further develop her skills and business resilience.

Coping with the Covid-19 challenge

Helen wanted to develop a flexible service which could be delivered remotely during the pandemic, or face-to-face after lockdown to increase revenue streams. To help her do this, she signed up to the Business Bootcamp: ‘Grow, Survive and Thrive.’ Helen also attended several Lunch and Learn sessions through lockdown and is actively involved in the Facebook group set up to help Bootcamp participants stay in contact. All of Helen’s activities took place over a month during lockdown and were all carried out virtually with little one-to-one activity as her aims were easily met without this.

On-going support

Business Bootcamp participants are communicating through dedicated social media and WhatsApp groups and the Giraffepad resource remains open, enabling referral to workbooks, slide decks and session recordings. Participants can also access regular webinars and additional training to help the continued development of their businesses.

Business benefits

Helen commented that she is seeing green shoots of activity in the market and is quoting for more business. She added that the University of Chester’s business development managers were both supportive and knowledgeable, and she felt inspired and motivated through the Bootcamp programme which has given her greater business focus.

Supporting businesses growth

The Cheshire and Warrington Business Growth Programme is funded by the European Regional Development Fund. Entrepreneurs, SMEs and pre-start businesses registered or trading in Cheshire and Warrington, meeting the eligibility criteria, can apply for support. Help is available from our team of Business Engagement Managers and access is also available to facilities at the University of Chester’s Thornton Science ParkRiverside Innovation Centre and the NoWFOOD Centre

If you are a business seeking access to facilities and expert growth support, contact the University of Chester’s Business Growth Team by emailing businessgrowth@chester.ac.uk.