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It’s estimated that there’s currently over 500,000 people working in the sport industry in the UK and, given the impetus of the London Olympics, the World Athletics Championships and other major sporting events, this figure is set to grow quickly.

The Sport Marketing and Management programme at the University of Chester is aimed at those who aspire to work in management and marketing roles within the sport industry. It will also be of interest to individuals already working in the sector who are looking for an academic platform to further enhance their career prospects.

Through the programme you will learn about what’s really happening in the sport arena and how integral many aspects of marketing and management are to the Sport sector. You will cover all the core principles of marketing including Digital and Marketing Communications.  For the management modules, you’ll explore management and leadership as well as Finance and, like the Marketing modules, all specifically applied to the context of sport.

We take a practitioner based approach to our teaching and our staff really understand the realities of working in the sport marketing sector. What’s more you’ll be involved in real life projects such as the one we’ve run recently at the Warrington Wolves Rugby League Football Club.

Find Out More

To find out more about the course visit our website or contact the Programme Leader, Diane Yeoman on or call 01244 511000

Visit Us

If you have applied for a place or are thinking of doing so soon, why not come and spend a day with us at one of our up and coming Applicant Days?

You’ll spend the day visiting your academic departments, taking a student lead campus tour and seeing accommodation options amongst other activities.

If you are yet to apply, please call us on: 01244 512800 to talk about our Applicant Days, or email us on to get more information.

And if you’ve already applied, feel free to book on to one of our Applicant Days via our website.

Book an Applicant Day

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