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Eloisa Lloyd-Williams, who studied an MSc in Marketing Management, beat fierce competition to gain the role of Digital Media Assistant at Betsi Cadwaladr University Health Board, NHS.

And it’s thanks to her studies within Chester Business School that the 23-year-old, from Amlwch in Anglesey, North Wales, is shaping her dream career.

Eloisa, who also gained her First Class undergraduate degree in Marketing Management at the University, said: “This course has already changed my future. I started applying for marketing jobs towards the end of the course and I am proud to have recently started my new role as at Betsi Cadwaladr University Health Board, NHS.

“The Master’s has prepared me for my future by giving me the essential skills and knowledge needed to become a digital marketer. I feel this set me apart from other candidates, giving me that competitive edge and practical examples to highlight during the interview. This course has also helped to build my confidence and enabled me to make great friends on the way.

“My undergraduate degree provided me with a solid understanding of marketing principles and techniques, which I now adopt and use in my new role frequently. I have a real passion for marketing and the lecturers at Chester Business School were very supportive throughout my studies.”

“I was very fortunate to have experienced face-to-face learning before the initial COVID-19 lockdown begun. However, towards the end of my studies, we moved to online learning through Microsoft Teams.

“I feel this helped me to prepare for the daily challenges of working from home and communicating digitally. Virtual meetings and online business communication tools are no longer stressful as my studies gave me the opportunity to familiarise myself and gain an understanding before utilising them in the workplace.

“I was also concerned about writing my dissertation and other assignments in lockdown, yet the support from lecturers through emails and online meetings was continuous. The ability to be flexible and adapt to the external environment is the main skill I have developed during my masters. I use this frequently in my new role to monitor and react to the environment, and to communicate complex information through digital channels. 

Lecturer Stuart Paul added: “I am delighted for Eloisa starting her new role with the NHS. She has always been enthusiastic about marketing and worked hard to achieve top marks."

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Marketing Management Chester Business School