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Students from Marketing Management and Digital Marketing courses have been hearing first hand from experts in the field, helping to inform them about possible job roles, how the industry is changing and some of the real marketing challenges that they may face once employed.

The ever-evolving world of PR was brought to life by Anthony Bullick, Managing Director at Outwrite PR, who spoke to marketing students over Microsoft Teams, covering how the industry has changed over the years and how modern integrated campaigns work, as well as giving valuable career advice.

Anthony said: “Public relations is a very fast-moving field, with new specialisms developing in years when once they may have taken decades to be recognised.

“Digital media has changed public relations significantly, with campaigns now spread across multiple areas, with agencies and in-house staff working to ensure all of these elements pull together.

“I’m passionate about showing how varied PR is and encouraging people to consider it as a viable career option.”

Anthony continued: “One of the things I really valued when I was at university was hearing about what jobs were out there and how to work towards landing your first role.

“Integrated PR is a fascinating field that really rewards creativity and allows anyone to find their niche and develop new skills.”

The students have also had an insight into the not for profit charity sector from Chester Aid to the Homeless; about the marketing communications of the UK’s most visited zoo, Chester Zoo and the Marketing Department of Iceland.

Another fantastic feature of the course is that first year students are mentored by course alumni. Joe Kelly External Communications and Marketing Manager at Community Integrated Care is an alumni mentor and spoke online to students about his exciting career.

Third year Marketing and Business Management student Jonathon Roberts said:

"Having Anthony from Outwrite PR talk to us was really good! It really made me think a lot more about PR and made me think differently about the channels used in PR. One surprise was the use of SEO for PR which I found really interesting!

"Robert, the CEO of Chester Aid the Homeless, was really informative about how charities market themselves. Having volunteered at a local charity myself, it was great to hear how another charity has developed their marketing over the pandemic. I was also able to exchange ideas from my own charity experience with Robert about how we improved our website!"

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