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: Kenny Murray, Centre Manager, Cheshire Oaks; and Alex McKinlay, who is responsible for Iceland's Commercial Fleet, with Retail Management students at Chester Business School.

Managers from McArthurGlen Designer Outlet Cheshire Oaks and Iceland Frozen Foods joined final year Retail Management students in discussing such issues as changing customer expectations, retail location strategy and competition.

Kenny Murray, Centre Manager, Cheshire Oaks said: “We were very happy to support the Retail Management students at University of Chester. Members of the Retail Team were given the opportunity to share their insight into outlet shopping, destination management and the importance of customer experience in order to drive footfall and spend.”

To enable students to hear from contrasting retailer types, Iceland Foods also attended this session. Iceland has been recognised as the UK’s best online supermarket by Which? readers for three years running, and also achieves the highest ratings for customer service of any food retailer in the UK Customer Satisfaction Index.

Alex McKinlay, who is responsible for Iceland's Commercial Fleet and ensuring an excellent delivery operation, shared the secrets of success in ensuring that this runs smoothly and continues to meet and exceed customer expectations.  

Iceland Executive Chairman, Sir Malcolm Walker said: “I am very proud to hold an honorary doctorate in Business Administration from the University of Chester and delighted that we continue to be able to help the University in nurturing the next generation of talented retail managers, particularly by bridging the gap between theoretical learning and practice.”

Lisa Conway, who leads Retail Management programme for the University, said: "Our students are extremely lucky to receive input from such retailing giants, who so willingly give up their time to support us. The topics covered on the day related directly to an imminent assignment and our students were able first hand to ask questions to support their own research. 

“Comparing and contrasting the approaches of these two very different retailing organisations has been such a valuable exercise. I would like to thank James and Alex for their continuing support for this module, and helping us to deliver authentic experiences to Chester Business School students."

This followed a recent visit to another major online retailer Amazon, when 43 students had a fascinating tour of the cutting-edge, robotics enabled Fulfilment Centre in Warrington.

To find out more about exciting, industry-led degrees at Chester Business School, visit: www.chester.ac.uk/chesterbusinessschool

 

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