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Chester-based is an innovative sports coaching platform for football and hockey clubs to create customised training drills using state of the art 3D technology. Its clients include nearly 1,000 clubs globally, with 20,000 individual members in over 100 different countries. It provides the club software system to 10 Premier League and 16 MLS Clubs.

Together with, Chester Business School’s student digital marketers will work on a range of practical digital marketing projects covering social media, blogging and content marketing, as well as web design and Search Engine Optimisation.

Undergraduate Digital Marketing and Marketing Management students at the University of Chester’s award winning Business School put their learning to in to practice by working on real business projects alongside their academic studies as part of the project.

Beth Morris, Programme Leader for BA Digital Marketing, said: We are delighted to have developed a partnership with Magnus and The hands-on experience that our digital marketers will gain from these projects is invaluable. The specific digital marketing skills they will develop are highly sought after within industry.”

Company owner, Magnus Alford, said: “We are really pleased to be in partnership with our city’s University.  I have been extremely impressed with Beth and her talented group of marketing students. Having come from a teaching background, it is very refreshing to be able to work with the students and give them the opportunity to apply their learning and creativity into the real world of business.”

Jonathon Roberts, Marketing student and Digital Marketing Lead for Chester Business School’s student Enterprise Society, Outside the Box is involved with developing Sports Session Planner’s blog content and social media. He said: "I'm really looking forward to working with Magnus. I will be enhancing my digital marketing skills and applying my Digital Marketing knowledge into the project. Thanks to my lecturers for their ongoing support.” 

To find out more about Chester Business School’s Digital Marketing degree contact Beth, or visit the website

For more information about Sports Session Planner contact or visit the website at

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