The effective marketing of an organisation’s products and services is critical to its success. This marketing pathway aims to help you develop your skills, knowledge and competencies in international marketing management and marketing communications. We will support your development as an informed and valuable marketing manager and prepare you for roles in marketing management.
Why Study Marketing Management with us?
Our course will help you to achieve your management aspirations by being relevant to the modern work environment. We combine academic study with workplace application, so you will get lots of opportunities to understand how to manage, and make management decisions, in the real world.
Extensive use of case studies will give you the chance to develop valuable skills and understanding that will provide you with a strategic appreciation of the many facets of management. Our tutors encourage discussion in class, so that you can gradually learn to form, express and defend your own opinions.
Modules have been carefully designed to provide you with a relevant set of skills, knowledge and understanding that will enable you to perform successfully, and this course has the potential to off er you a springboard to a new career.
Open Days 2017
Visit us at an Open Day and find out what it’s really like to study at the University of Chester.
- Saturday 14th October (PGCE’s and Education Master’s only)
- Saturday 21st October