This course combines practical projects, with a critical examination of the impact of advertising messages. Working from a solid foundation of the theories and strategies behind successful advertising and branding campaigns, this course aims to develop and extend your ability to devise appropriate brand narratives and to produce powerful, persuasive messages and creative materials.
Studying a course full-time traditionally takes three years to complete.
Why Study Advertising with us?
The storytelling strategies and techniques developed by advertising help to influence the way we think about products, politics and ‘The Right Priorities’.
Other advertising courses may define – and therefore teach – the subject either as a form of marketing with some visual design, or as a form of graphic design with some marketing. At the University of Chester, we teach the subject from three integrated perspectives: advertising as a strategic corporate activity; digital design and production techniques; and advertising as social narrative.
This approaches develops your critical understanding of how modern advertising shapes our ideas and values.
The Warrington Campus provides a close-knit community, innovative courses, and a strong focus on employability and transferable skills.
The campus has a range of specialist training, academic and leisure facilities across its 30-acre site. It is home to the North West Media Centre, the Warrington School of Management, dedicated police training facilities and practical nursing workspace.
With the Department of Sport and Community Engagement on site you can enjoy superb sports facilities for academic, recreational and competitive use such as an astro-turf pitch, fitness suite, running track and sports hall which hosts a variety of fitness classes. We’re also the training base for local Rugby League team Warrington Wolves.
Outside of the classroom, open-access computer labs and the £2.3million learning resource centre and library are available for all students.
Following £12million of investment the Warrington Campus combines the best of long-established university traditions with modern developments.
Visit our News page to get the latest updates from Warrington Campus.
Open Days 2017
Visit us at an Open Day and find out what it’s really like to study at the University of Chester.
- Saturday 28th October (MA Art Therapy only)