Events Management and International Tourism Management BA (Hons)

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Course Summary

At Chester Business School we bring studying Events Management and International Tourism Management to life with inspiring and real experiences, interactive learning, access and exposure to the industry.

Chester is one of the UK’s leading historic tourism destinations so it is the ideal place to explore tourism marketing, development and management ideas that can be applied across the globe. We are passionate about sustainable and responsible tourism management and you will learn, in creative ways, how tourism destinations are managed to be successful, sustainable and competitive. 

Gain much more than events management subject knowledge - develop the extra skills that employers are actively seeking. The world of events management is highly competitive, diverse and dynamic, but you will leave us with experiences that will give you an edge at interview and in the workplace. We work closely with the Association of Events Management Educators (AEME) and with key stakeholders in the events industry to ensure content is up to date, industry relevant, and embeds key events management skills throughout the course. 

 

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What you'llStudy

In your first year you will learn the fundamental concepts of events management and experience the events industry through field visits, speakers and practical activities. You will develop key management skills in project planning, marketing, service experiences, risk management, tourism and entrepreneurship.

Module content:

This module introduces core marketing concepts and contextualises them within the tourism and events sectors. Topics will include, but are not limited to:

  • The development, role and importance of marketing within tourism and events organisations, destinations, and in society

  • Introduction to the marketing process, the marketing environment, and market research

  • Introduction to buyer behaviour and the importance of understanding customers, visitors and other service users

  • Understanding segmentation, targeting and positioning

  • The extended marketing mix, service characteristics and servicescapes

  • Importance of understanding culture, values and global perspectives in effective marketing

  • Introduction to technology and innovation in marketing eg. social media and digital marketing


Module aims:

To introduce students to:

  1. The fundamental concepts, principles and theories of marketing.
  2. Key marketing techniques and applications.
  3. The use and importance of marketing in tourism and events with a particular focus on destinations.

Module content:

This module will use a series of workshops to explore key themes associated with academic and professional development. Students will engage in self-reflection and analysis in order to develop a personal action plan, to be implemented throughout the year. Study and professional skills will dominate the curriculum, offering students rich opportunities to develop.

The topics will include, but are not limited to:

  • Academic integrity including academic writing, referencing and responding to feedback
  • Research skills - locating, evaluating and using good quality research information.
  • Emotional intelligence and self-awareness: your skills, strengths and weaknesses, personality and needs.
  • Learning styles and approaches
  • Idea generation and problem solving
  • Developing effective teams: team dynamics, negotiation and conflict resolution
  • Commercial and subject/discipline awareness; understanding the academic and environmental contexts
  • Personal management; planning and time management, avoiding stress and tackling assignments/exams
  • Managing your professional image; CVs, social media profiles, portfolios
  • Personal and professional development planning
  • Career awareness and action planning

Module aims:

This module aims to support students in their transition into Higher Education by introducing and developing their understanding of;

  • Higher Education expectations including academic research, writing, structure and UoC processes
  • Independent learning including curriculum engagement, time management and understanding and using feedback  

In addition, the module aims to improve the employability of students by providing opportunities for them to;

  • Develop and evidence a range of transferable skills such as teamworking, presentation skills, researching, working to deadlines and problem solving
  • Explore and enhance self-awareness through skills auditing, peer/academic reviews and personal and professional action planning
  • Identify the qualifications, skills and qualities required to enable them to progress into their chosen career path and articulate any current gaps

Module content:

  • The meaning and importance of events and the role of events in society;
  • Typology of events;
  • Historical development of events and the events management industry;
  • Current trends and characteristics in events management and the industry;
  • Events characteristics and classification - sports, arts, business, entertainment, education, festivals, MICE, niche;
  • Events at different scales - community/local, regional, national, hallmark, international, mega-events;
  • Events stakeholders, partnerships and the mixed economy of supply - public, private and third sectors;
  • Impacts of events - economic, socio-cultural, environmental, political;
  • Ethical issues related to events.

Module aims:

To enable students to appreciate the factors that have led to the development and evolution of events management, appreciate the key characteristics and trends in the events industry, and identify the range of impacts events may have on their environment.

Module content:

Students will study a range of inter-related subjects and topics which include:  

  • Event design and development;
  • The event operations cycle;
  • Event marketing and promotion
  • Sustainability for events; 
  • Event communications;
  • Budgeting for events; 
  • People management;
  • Safety management and crowd control for events;
  • Facility location, design, layout and management;
  • Risk management and assessment:
  • Health and safety and legal issues for events;
  • Managing quality events;
  • Key skills required in the events industry.

Module aims:

The overarching aims of this module are to enable students to identify, appreciate and develop core event management skills, as well as allow students to actively engage and learn from event experiences.

In Year 2, you will enhance your practical events management skills by creating and delivering a real live event to raise money for charity. You will further develop your cultural knowledge regarding events, as well as developing project management skills and techniques. You will start to shape your career path through a five-week work placement that suits your personal interests and ambitions.

Module content:

The traditional academic programme structure is not applicable in relation to this experiential learning intern-ship opportunity. The experiential content is freely structured and determined by negotiation between the student, placement supervisor and host organisation. It is generally informed by the aims and learning outcomes and by the objective of optimising added value for both the host organisation and the student experience. 

A placement conference will enable peer to peer sharing of experiential learning permit feedback and allow an analysis of the range of skills and benefits derived from the placement, it will also further develop the construction of learning logs and the portfolio.  For those unable to attend, for whatever reason, online via Teams will permit engagement and feedback.  In addition, the conference will provide an opportunity to acquire an overview of final year options and dissertation and/or project research.

For those students where costs or other geographical/logistical difficulties render visits, conference attendance or participation via teleconferencing prohibitive, there will be an augmented portfolio of activities to substitute the conference activities.

All students will engage in the drawing up of a learning agreement on acceptance of the placement that will cover a contact plan and agreed learning outcomes with their designated academic tutor and placement coordinator.


Module aims:

  1. To provide an opportunity for students to apply and enrich their previous theoretical knowledge and understanding of course content through observation in and insights derived from working in an organisation and professional environment. 
  2. To enable students to develop their practical and transferable skills in a business environment and to experience a broad range of tasks and responsibilities in different functional areas. 
  3. To enable students to pursue professional and personal development in a working business environment
  4. To enable students to recognise the nature of tasks, workloads, management problems and working methods in the working environment.
  5. To enable students to inform the tasks, problems and scenarios presented in the business environment with theoretical concerns emanating from their studies and research and vice versa.

Module content:

  • Introduction to purpose of research
  • The research process 
  • Market research industry, research briefs and proposals
  • Research ethics and code of conduct 
  • Qualitative and quantitative research
  • Primary and secondary research
  • Research in context: design and methodologies
  • Sampling methods
  • Data analysis: Intro to SPSS
  • Interpretation of data 
  • Contemporary issues for research in practice 

Module aims:

The aim of the module is to provide the student with the knowledge, understanding and skills foundation to the level 6 management research project. This module covers the scoping of a research problem, design of appropriate data collection methods, data analysis and data interpretation in order to develop business-relevant recommendations. Whilst this module will provide practical experience of data collection, it will not assess data collection. The aims are as follows:

  1. To understand the reasons that research is undertaken in varying contexts
  2. To provide adequate preparation for scoping a management research project at level 6
  3. To develop knowledge and understanding of the research process, data collection, data analysis and data interpretation
  4. To create practical experience of research design and execution

Module content:

Part A:      

Preparation for Experiential Overseas Learning will take place at the university of Chester during level 5 and will include:  

  • The multiple facets of Global citizenship
  • Ethical engagement and practice
  • Cross-cultural issues and sensitivity
  • Intercultural communication

Theories, models and strategies of learning

  • Theories and models Intercultural competence
  • Theories and models of Integration and Multiculturalism
  • Critical thinking skills and models of Reflection
  • Experiential learning models
  • Self-directed experiential learning

Personal and placement-related skills

  • Enhanced independence
  • Improved command of multicultural behaviour
  • Increased knowledge and confidence in their individual facets of personal identity
  • Effective time management and organisational skills
  • Project management – working away from University and independent study
  • Self-management and personal development
  • Team building and team work

Part B:            Overseas

Students will engage in experiential learning activities overseas for at least 150 hours 


Module aims:

The purpose of this module is to enhance students’ prospects of completing an overseas placement to the best of their ability consequently it aims to:

  • To equip participants with appropriate knowledge and skills to study or work in a different cultural, linguistic and/or social environment; enhancing ethical, cultural and intercultural awareness.
  • To enhance students understanding of the ethical issues related to living and working abroad.
  • To increase students Global Citizenship skills
  • To provide an opportunity for students to reflect critically on their experience of living and learning within an unfamiliar culture, to their 'home' culture or ethnic group.

To challenge students to learn about themselves as global citizens in terms of life skills, career choices and academic development outside the classroom.

Module content:

Preparation for the year abroad will take place in Chester during level 5 and will include:

  • Cross-cultural issues and sensitivity
  • Host-country orientation, study methods– economic, political and social reality of the country
  • Orientation specific to exchange – health, education, gender issues
  • The United Nations Sustainable Development Goals
  • Practical matters relating to living and studying in the wider world

Theories, models and strategies of learning

  • Critical thinking skills, experiential learning       and models of reflection

Personal and placement-related transversal skills

  • Effective self-motivation and independent resourcefulness
  • Effective time management and organisational skills
  • Project management – working away from University and independent study
  • Self-management and personal development

Whilst abroad:

Students will undertake study at one of UoC’s partner universities; it is expected that students will choose a series of modules at the university abroad, which equal a full-time study load. This must be agreed by the host institution and the International Tutor. Students must supply details of their courses/modules on a learning agreement within 4 weeks of arrival at the host university, note students who fail to supply this within 4 weeks may have the opportunity withdrawn.


Module aims:

  1. To experience academic life in country outside of the EU, enhancing cultural and intercultural awareness and increasing transversal skills.
  2. To reflect on the impact of the experience in their destination on one’s own personal, academic and professional development.
  3. To engage with the experience of study at a partner university to gain extensive first-hand knowledge and understanding of the relevant society from the perspective of the resident.
  4. To further develop independent learning techniques.
  5. To foster critical evaluation.

Module content:

  • The multiple facets of global citizenship
  • Ethical engagement and practice
  • The United Nations Sustainable Development Goals
  • Cross-cultural issues and sensitivity
  • Intercultural communication
  • Culture shock
  • Cultural adjustment
  • Self- assessment of needs: identification of the range of transferable skills, competencies and attitudes employees need and employers expect graduates to possess-with a strong focus on understanding the intercultural competencies (ICC) needed to live and work abroad.
  • Critical analysis/evaluation of individual requirements in relation to culture/cultural adjustment/culture shock/visas/medical.
  • Critical analysis/evaluation of skills already acquired in relation to key skills related to ICC.
  • Devising strategies to improve one’s own prospects of working abroad in the future.
  • Devising an action plan to address gaps in transferable skills based on organisational analysis and sector opportunities.

Module aims:

This module promotes a reflective and critical approach to interculturality and aims to enhance students’ prospects of gaining overseas graduate employment, which will enable them to:

  1. Examine and evaluate a chosen aspect of the society of a target country
  2. Enhance cultural and intercultural awareness and further develop related skills.
  3. Articulate clearly their career plans and take steps to prepare for their first paid overseas graduate role,
  4. Take responsibility for their own learning and acquisition of identified employability skills,
  5. Articulate, orally and in writing, their findings and their employability skills.

Module content:

This module will use a series of keynote lectures and workshops to develop a number of core themes and concepts in order for students to successfully design, plan, manage, deliver and critically evaluate a live event. These themes will include, but are not limited to:


• Event creativity and the creative process;
• Event design and concept analysis;
• Market research and analysis;
• Event marketing and management;
• Project planning and management;
• Effective communication, teamwork and decision making;
• Leadership and management of teams and projects;
• Risk assessment, risk management and feasibility assessments;
• Financial management and control;
• Event sustainability and impacts;
• Venue design and management;
• Event technology (including AV and developing virtual / hybrid events);
• Sponsorship, sales, merchandising, pricing and ticketing;
• Managing quality events;
• Legal requirements – licensing, insurance, health and safety, equality, accessibility;
• Customer service and service experiences;
• Event evaluation and review.


Module aims:

To appreciate the importance of working as part of a team to create, develop, plan, manage and evaluate a live event.

To understand the critical role of individual contributions to the event planning process. 

Module content:

This module will examine a range of key themes and concepts concerning weddings, sports and cultural events, their stakeholders, venue management, and their value within the experience economy. The themes and concepts explored will include, but are not limited to:

Weddings:

  • The design and planning of weddings
  • Consumerism and luxurification of the wedding economy
  • The influence of celebrity, royal and high profile weddings
  • Wedding politics (personal and regulatory), legislation and cultural contexts
  • The diversity of the wedding economy: civil ceremonies; same-sex marriages; destination ceremonies

 

Cultural events:

  • Cultural events, social and human capital
  • Political and social contexts
  • Commemorative events / Dark events / Religious events
  • The role of music and events
  • Community involvement in cultural events
  • Cultural events and staged authenticity

Sports events:

  • The history and development of sports events
  • Development of and diversification of venues and stadia
  • The role of gender in weddings, sports and cultural events
  • Crowd management, control and behaviours

Module aims:

This module aims to highlight the significance of weddings, sports and cultural events in communities and society.

The weddings, sports and cultural events sectors will be analysed and key themes will be investigated, which link to the personal nature of the event experience.

Module content:

Module Content

The main focus of the module will be on social media marketing.

  • User engagement, user generated content and copywriting for online media
  • Overview of social media channels like Facebook, Twitter or Instagram and how they can be used within a company’s marketing strategy
  • Combining web and social media for marketing purposes Legal issues with social media channel use for marketing Social media metrics and analytics

Module aims:

  • To understand how positive online user engagement can be fostered.
  • To know a wide variety of different social media channels and understand their individual value for marketing related activities.
  • To be able to analyse the effectiveness of social media marketing campaigns.
  • To be able to use social media and web sources for gathering marketing-relevant knowledge about users.

Module content:

This module examines how technology is used and incorporated into the development, planning, delivery, and evaluation of events. In particular, the module examines project management methodology and how technologies are used to support and enhance the event experience. 

The themes examined will include, but are not limited to:

• Introduction to Project Management

• Project Methodologies

• Project Planning and Control 

• Project Risk Mitigation 

• Project Evaluation

• AI & Machine Learning

• Big Data

• AR, VR, & XR (extended reality)

• Mobile Apps

• Robots

• Blockchain 

• Cyber Security

• Interconnected Applications

• Virtual & Hybrid Events


Module aims:

The module will provide students with insight and understanding into creating and managing events as projects, as well as appreciating the complex array of technologies to aid and support events and the event experience. 

Module content:

Pre-placement:

  • Structured approaches to researching, selecting and securing a suitable work placement relevant to the student’s interests and career aspirations*.
  • Writing an effective CV. Constructing a letter of application.*
  • Interview skills.*

 *Note: Students are required to undertake these pre-placement tasks during term 1 level 5, as part of the placement acquisition process and will be supported by the Work Based Learning team and the Careers and Employability department.

 Induction Programme and Placement:

  • The organisational context: research-informed analysis of the placement organisation’s aims, structure, culture.
  • Self- assessment of needs: identification of the range of transferable skills, competencies and attitudes employees need and employers expect graduates to possess. (Employability Skills: e.g. verbal and written communication, analytical / problem solving capabilities; self-management; team working behaviours; negotiation skills; influencing people; positive attitude, resilience, building rapport).
  • Devising a strategy for integrating into the workplace and work based teams
  • Completion of online assignment tasks covering sourcing and obtaining placement; health and safety procedures in general; general workplace integrity; placement requirements. 

During and post-placement: Learning effectively in and from the workplace:- 

  • Devising and implementing strategies to improve own approach and performance
  • Critical analysis/evaluation of approach to skill development and performance in the workplace;
  • Influencing the Placement Provider’s appraisal;
  • Devising an action plan to develop gaps in transferable skills based on the placement experiences;

Module aims:

This module aims to enhance students’ prospects of gaining graduate level employment through engagement with a University approved work placement**, which will enable them to:

  • Develop their understanding of workplace practice and lifelong learning;
  • Enhance their work readiness and employability prospects through development of transferable skills;
  • Take responsibility for their own learning and acquisition of workplace employability skills;
  • Articulate, in writing, their employability skills.

Your final year is tailored towards giving you the competitive edge you need to succeed in events management. You have an opportunity to explore how events are developed on behalf of clients to a professional standard, examine the role of Third Sector from an events perspective, and appreciate the management of major events. You will also have an opportunity to undertake an original supervised research project into a subject you select.

Module content:

  • Introduction to the research process
  • The importance of research justification and scoping
  • Methodological foundations of research
  • Moral and ethical issues in research
  • Effective project management
  • Rigour and feasibility issues in research
  • Quantitative methodology: Research design, data collection and analysis
  • Qualitative methodology: Research design, data collection and analysis
  • Writing and reporting research in context

Module aims:

The Management Research Project aims to draw together specific subject knowledge and skills, with a particular focus on improved self-awareness and preparation for business, by challenging students for personal and academic development to management positions and and to employability on general. 

  • To undertake a research project that is 'scoped and framed' within a required degree programme of study.
  • To enable the student to design and conduct appropriate in-depth research in an elected area of study.
  • To provide the student with the opportunity to acquire, consolidate and apply theoretical knowledge, methodologies, and research approaches in a ‘real world’ environment.
  • To enable the student to develop and utilise skills in critical investigation; analysis and synthesis of evidence; reflection and autonomous learning.

Module content:

In a simulation of a marketing department task, a situational analysis and marketing communications plan will be produced. This requires marketing communications models to be applied to real-world case studies and therefore uses a mix of academic theory and practitioner resources. 

The content of this module will consider the shifting marketing communications landscape and the move to more integrated marketing communications. It will consider how marketing communications works and reviews such as interactive, digital and traditional marketing communications. It will also review the behavioural foundations of marketing communications including the profiling of customers.

The marketing communications plan aims to set out objectives, undertake planning, implementation and control of the plan. This requires consideration of material such as: strategic and tactical positioning; branding, brand management and the development of long-term strategic platforms; the analysis and application of communication tools and techniques; analysis of on-line and off-line media channels, platforms and applications; evaluating integrated marketing programmes through such as campaign control, budgeting and metrics.


Module aims:

To provide students with a comprehensive strategic understanding of contemporary marketing communications theory and practice.

  1. To enable students to critically evaluate the underlying principles and practice of marketing communications.
  2. To enable students to thoroughly examine the creation and maintenance of company and customer value through customer engagement, relationship building, brand management and targeted marketing communications techniques and applications.
  3. To enable students to relate the dynamics of marketing ideas and concepts to a range of organisational contexts.
  4. To develop students’ holistic understanding of the linkages between theory and practice across a range of related areas such as branding, service marketing, relationship marketing.
  5. To enable students to produce viable, comprehensive marketing communication strategies across a range of channels and market types.

Module content:

This module will use a series of keynote lectures and seminars to develop key themes, theories and concepts in order to develop knowledge and understanding for students appreciate the complexity in the Third Sector. These themes will include, but are not limited to:

  • Appreciation of the numerous fundraising mechanisms 
  • Understanding the differences in corporate giving and fundraising
  • Reasons for giving and supporting the Third Sector
  • The role of the Chartered Institute of Fundraising
  • The role of the Charity Commission
  • The impact of the Etherington report 
  • Contemporary trends and issues in the Third Sector
  • The role of philanthropy and altruism 
  • Third Sector Regulations and Governance 
  • Trustees and board management
  • Financial management in the Third Sector
  • Donor Pyramid and journey
  • Social media management
  • Association with celebrity's as Patrons and the Brand impacts
  • Role and importance of 3rd sector in tourism
  • Conservation, sustainability and partnerships
  • Culture and representation
  • Globalisation vs. localisation
  • The impact of Covid on the Third Sector 
  • Fundraising platforms 
  • Approaches to fundraising 

 


Module aims:

The module will provide students with insight and understanding into how NGOs, Charities and Organisations in the Third Sector operate and are governed, as well as enable students to develop knowledge that will aid them in entering roles within the Third Sector. 

Module content:

The module is split into four main parts.

  1. Public policy & political context:
    • Public policy, relevant legislation, policy-making process locally/nationally; public sector and public services; working with politicians locally and nationally.
  2. Regeneration context:
    • Regeneration & strategy and legacy planning in the role of major events, such as: Liverpool City of Culture 2008; London Olympic Games 2012; Glasgow Commonwealth Games 2014; Birmingham Commonwealth Games 2022; Edinburgh Fringe Festivals; and considering the regeneration contexts (economic, environmental, social, cultural, political).
  3. Operational/emergency context:
    • Licensing & regulation; emergency planning; manslaughter legislation; crisis management; media management; traffic management; contracts & agreements; sustainable event management; sensitive venues.
  4. Impact context:
    • Impacts of events - economic, socio-cultural, environmental, political/legal, technological.

 


Module aims:

To appreciate the strategic role of major events in relation to urban/rural regeneration as well as the wider impacts; analyse the public policy context of major events; and examine the key emergency and operational contexts for planning and delivering major events.

Module content:

Students will be expected to understand methods, techniques and practices within the events industry to enable them to produce an accurate event proposal and potential delivery of a 'client' event. Illustrative topics include:

  • Ethical issues concerning events;
  • Return on investment, return on objective and return on meeting;
  • Understanding and translating organisational culture for the delivery of client events;
  • Developing event concepts;
  • Understanding client briefs;
  • Event budgeting;
  • Event sponsorship;
  • Event marketing;
  • Event logistics;
  • Event planning;
  • Event evaluation;
  • Event sustainability;
  • Customer or client management for events;
  • Event stakeholders;
  • Current trends and issues affecting the event industry.

Module aims:

The aims of this module are:

  1. To allow students the opportunity to interpret and develop a 'client' brief from concept to delivery;
  2. To examine and analyse current industry related information in order to synthesise industry practice and standards;
  3. To critically reflect on current trends, issues, changes and developments that are affecting the event industry;
  4. To analyse and synthesise professional event management concepts, practices and theories. 

Module content:

This module will use a series of lectures and seminars to develop key themes, theories, and concepts concerning managing virtual and hybrid events:

  • These themes will include, but are not limited to:
  • Defining Virtual events 
  • Defining Hybrid events 
  • Events and the Metaverse 
  • Developing strategic content design 
  • How to market virtual and hybrid events 
  • Financial planning for virtual and hybrid events 
  • Developing online event experiences and engagement
  • Examining technology to support virtual and hybrid events 
  • Virtual and hybrid event evaluation 
  • Sustainability for virtual and hybrid events 
  • Risk management for virtual and hybrid events 
  • Esports & gaming 
  • Future predictions for virtual and hybrid events 
  • Exploring the economic and social impacts of virtual and hybrid events 
  • Benefits and disbenefits of virtual and hybrid events 

Module aims:

The module will provide students with insight and understanding into virtual and hybrid events, how they operate, the skills required to develop, deliver and manage these events, and to appreciate how to create sustainable virtual and hybrid events.

Module content:

This is a self-directed module which enables and empowers students to initiate and develop their own project concept appropriate to their discipline of study.

Students within their final year of studies are very focussed on their ultimate work aspirations, and this module aids them to gain 'graduate trajectory' and enable them to better move into their chosen profession / industry as seamlessly as possible upon graduation.  


After the initial lectures setting out the style and scope of the module and opportunities, students decide on the content of their project and assessment (co-creation), and pitch this to staff by way of an initial project proposal.

Students then receive tutorial support and supervision throughout the year and agree the form that their final assessment will take. Students are encouraged to work with other stakeholders (internally or externally) where appropriate in the developing the project or work.


Module aims:

The aims of the module are to promote the ideas of student independence, project management, professional skills development and professional practice.

Who you'll Learn from

Dr Maeve Marmion

Associate Dean – Education and Student Success - Faculty of Science, Business and Enterprise
Dr Maeve Marmion

How you'll Learn

This course teaches using many methods, including workshops and lectures

The majority of assessment is coursework based

This course is designed around in-person study

There may be some online learning activities

We use a wide range of teaching and learning methods, including lectures, seminars, tutorials, field visits and practical/interactive sessions. We also have excellent industry links with visiting speakers from relevant industry organisations.

We use a broad range of assessment methods throughout the course, including reports, academic essays, examinations, discussion groups, presentations, debates, practical work and portfolios of evidence.

Beyond the Classroom

On this course, you have the opportunity to spend five weeks working for a host organisation via our innovative Work Based Learning module. You’ll have the chance to test-drive a future career, boost your CV and gain real work experience.

Our Experiential Overseas Learning module offers a unique opportunity to participate in a short-term placement around the world.

This course offers the exciting opportunity to study abroad for a full academic year at one of our bilateral exchange partners or through ISEP (International Student Exchange Programs), a network of over 300 additional higher education institutions worldwide.

You may choose to complete a year abroad study exchange where you’ll travel and study to one of the University of Chester’s partner universities overseas and choose a range of modules offered at the university abroad, giving you a completely unique experience that you can tailored to your interests. 

If you choose a degree with a Placement Year, you’ll have the opportunity to undertake a year’s paid professional placement at the end of your second year, where you’ll experience the workplace, apply your learning and build connections for your future. 

Entry Requirements

112 UCAS Points

UCAS Tariff

112 points

GCE A Level

Typical offer – BCC-BBC

BTEC

BTEC Extended Diploma: DMM

International Baccalaureate

26 points

Irish / Scottish Highers

Irish Highers - H3 H3 H3 H3 H4

Scottish Highers - BBBB

Access requirements

45 credits at level 3, of which 30 must be at Merit or above

T Level

T Level - Merit

OCR Cambridge Technicals

OCR Extended Diploma: DMM

Extra Information

Welsh Baccalaureate Advanced and A level General Studies will be recognised in our offer.  We will also consider a combination of A Levels and BTECs/OCRs.

Students from countries outside the UK are expected to have entry qualifications roughly equivalent to UK A Level for undergraduate study and British Bachelor's degree (or equivalent) for postgraduate study. To help you to interpret these equivalents, please click on your country of residence to see the corresponding entry qualifications, along with information about your local representatives, events, information and contacts.

We accept a wide range of qualifications and consider all applications individually on merit. We may also consider appropriate work experience.

English Language Requirements

  • IELTS Academic: Undergraduate: 6.0 (minimum 5.5 in each band)
  • Postgraduate: 6.5 (minimum 5.5 in each band)

For those who do not have IELTS or an acceptable in-country English language qualification, the University of Chester has developed its own online English language test which applicants can take for just £50.

For more information on our English Language requirements, please visit our International Entry requirements page.

Where you'll study Queen’s Park, Chester

Home of Chester Business School

Queen's Park is your multi-million pound Business School in the heart of the city.

An exterior photo of the front of Queen's Park in Chester

A corporate learning hub

With links to key employers and entrepreneurial opportunities to help you get the future you want.

A tutor standing in front of a computer, desk and wall screen, giving a lecture in classroom.

Get Supported

At Queen's Park you will have all the support you need from Careers and Employability to Student Suport and Study Skills. A dedicated business library offers printed books, journals and e-books, laptop loan and open access computers. It has pods for team working with friends, or quiet areas for study.

Modern learning, historic city

Our historic buildings offer modern and spacious teaching and learning areas; seminar rooms, PC labs, and student common rooms, a 200-seat lecture theatre, and a unique boardroom and atrium - where you can enjoy career fairs and business events and listen to a host of visiting speakers from industry.

Churchill House, Queens Park, Chester

Close to the city

The Queen's Park Bridge is your scenic five-minute route into the historic centre of Chester, with riverside cafes and bars, Grosvenor Park, and the Roman gardens and amphitheatre all on the way.

Queens Park Bridge, blue sky and white clouds

Get Connected

As well as ensuring industry-relevant degree courses, our many business partners offer experiential learning, networking, and industrial placements, all helping you to get connected for your future.

Fees and Funding

£9,250 per year (2024/25)

Our full-time undergraduate tuition fees for Home students entering University in 2024/25 are £9,250 a year, or £1,540 per 20-credit module for part-time study.

The University may increase these fees at the start of each subsequent year of your course in line with inflation at that time, as measured by the Retail Price Index. These fee levels and increases are subject to any necessary government, and other regulatory, approvals.

Students from the UK, Isle of Man, Guernsey, Jersey and the Republic of Ireland are treated as Home students for tuition fee purposes.

Students from countries in the European Economic Area and the EU starting in or after the 2021/22 academic year will pay International Tuition Fees.

Students who have been granted Settled Status may be eligible for Home Fee Status and if eligible will be able to apply for Tuition Fee Loans and Maintenance Loans.

Students who have been granted Pre-settled Status may be eligible for Home Fee Status and if eligible will be able to apply for Tuition Fee Loans.

Irish Nationals living in the UK or Republic of Ireland are treated as Home students for Tuition Fee Purposes.

£13,950 per year (2024/25)

The tuition fees for international students studying Undergraduate programmes in 2024/25 are £13,950. 

This fee is set for each year of study. All undergraduate students are eligible for international and merit-based scholarships which are applicable to each year of study.  

For more information, go to our International Fees, Scholarship and Finance section.

Irish Nationals living in the UK or ROI are treated as Home students for Tuition Fee Purposes. 

Your course will involve additional costs not covered by your tuition fees. This may include books, printing, photocopying, educational stationery and related materials, specialist clothing, travel to placements, optional field trips and software. Compulsory field trips are covered by your tuition fees. 

If you are living away from home during your time at university, you will need to cover costs such as accommodation, food, travel and bills. 

 

The University of Chester supports fair access for students who may need additional support through a range of bursaries and scholarships. 

Full details, as well as terms and conditions for all bursaries and scholarships can be found on the Fees & Finance section of our website.

 

Your future Career

Job prosects

Opportunities for graduates exist in a wide range of tourism, events, and related industries in the public, private and third sectors, in the UK and overseas.

Our graduates have found employment in areas including:

  • Event management and production
  • Destination Marketing & Development
  • Corporate and professional services
  • Luxury Tour Operations
  • Festivals
  • Social Media & Digital Marketing
  • Sports
  • Hotel & Events Management
  • Airlines
  • Visitor Attractions
  • Heritage & Cultural Organisations
  • Charities

Many graduates also progress on to study for higher degrees (MSc, MAs and PhDs).

Progression options

Marketing Management MSc; Management MSc; International Business MSc; MBA

Careers service

The University has an award-winning Careers and Employability service which provides a variety of employability-enhancing experiences; through the curriculum, through employer contact, tailored group sessions, individual information, advice and guidance.

Careers and Employability aims to deliver a service which is inclusive, impartial, welcoming, informed and tailored to your personal goals and aspirations, to enable you to develop as an individual and contribute to the business and community in which you will live and work.

We are here to help you plan your future, make the most of your time at University and to enhance your employability. We provide access to part-time jobs, extra-curricular employability-enhancing workshops and offer practical one-to-one help with career planning, including help with CVs, applications and mock interviews. We also deliver group sessions on career planning within each course and we have a wide range of extensive information covering graduate jobs and postgraduate study.