This course is aimed at support you in projecting fashion design talent, rather than being a designer. You will need to be ambitious, inspired by fashion and clothing, and motivated to be creative. The course is closely associated with our BA (Hons) Fashion Design course, where students design fashion concept lines and collaboration between the two courses may feature regularly.
Why Study Fashion Marketing, and Communication with us?
On the course you will engage with the communication of contemporary global fashion market issues, challenges, opportunities and needs, in creative collaborative ways. It could be project work leading to presentations, case studies, visual displays of branding and branding solutions and graphic communication.
You may be introduced to creative graphic communication software and to fundamental principles of graphic design and typographic layout to enable professional production of communication solutions.
You will study a range of fashion-related disciplines, providing theoretical and technical knowledge to develop appropriate and relevant communication solutions for fashion brands and markets.
|Typical Entry||112 UCAS points|
|GCE A Level||
A minimum of 112 UCAS points from GCE A Levels or equivalent including one of the following subjects: Art & Design, Fine Art or Textiles. Typical offer BBC/BCC
BTEC Extended Diploma (Art & Design): DMM
BTEC Diploma (Art & Design): D*D*
BBBB including Art
26 points, including 5 in HL Visual Arts
Access to HE Diploma (Art & Design), to include 45 credits at level 3,
OCR National Extended/Diploma: Distinction/Merit profile plus one of the GCE A level subjects listed above
Please note that we accept a maximum of 8 UCAS points for GCE AS Levels and that the Welsh Baccalaureate (core) and A Level General Studies will be recognised in our offer. We will also consider a combination of A Levels and BTECs/OCRs. Applicants will be required to attend a portfolio interview before an offer of a place can be made.
Students from countries outside the UK are expected to have entry qualifications roughly equivalent to UK A Level for undergraduate study and British Bachelor's degree (or equivalent) for postgraduate study. To help you to interpret these equivalents, please click on your country of residence to see the corresponding entry qualifications, along with information about your local representatives, events, information and contacts.
We accept a wide range of qualifications and consider all applications individually on merit. We may also take into account appropriate work experience.
English Language Requirements
- IELTS Academic: Undergraduate: 6.0 (no less than 5.5 in any band)
- Postgraduate: 6.5 (no less than 5.5 in any band)
This section aims to provide you with a course overview, as well as information on how you will be taught and assessed.
What will I learn?
In Year 1 (Level 4), you will develop an understanding of fundamental fashion branding, segmentation and promotion skills, developing promotional literature, trend analysis, styling and promotional design skills.
What will I learn?
In Year 2 (Level 5), the course will focus on developing professional skills in public relations, styling, fashion buying, and brand/label development. You may also learn about contemporary brand profile building techniques, and fashion brand narratives.
What will I learn?
Year 3 (Level 6) will be a collaborative year, working with students on the Fashion Design course, and possibly students of Design, Photography and Journalism to market and promote graduate fashion collections..
" This programme is an exciting opportunity for the Department of Art and Design here at the University of Chester to work with students in developing branding and communication strategies for the fashion industry. Students will gain greatly from the creative environment within the Department and from creatives in the contemporary British fashion industry."
How will I be taught?
The majority of learning will be activity-based within studio sessions with some theory-based seminars and lectures in appropriate settings.
Generally, you will explore projects cooperatively to mirror the ways in which the profession organises itself. This may involve you working in teams to presenting your work. Modules (units of learning) are timetabled to ensure you develop your skills, abilities and understanding of Fashion Marketing, and Communication.
Your contact hours will reduce over the years, reflecting the development of independent design skills. Contact hours are usually 16, 14 and 13 hours per week in Years 1, 2 and 3 respectively.
How will I be assessed?
Assessment will be universally via portfolio and project development leading to the creation of creative branding and communication solutions for the fashion industry. Group work and collaboration with fellow students in the Department of Art and Design feature strongly in this course. These activities normally incorporate tutor and peer feedback to support the ‘work in process’ phase leading to submission of work for assessment.
Work Based Learning
As part of your studies you may take our Work Based Learning module, where you will be fully supported in securing a work placement of at least 150 hours, which you may be able to use in trying out a future career. Alternatively, you may wish to undertake Experiential Overseas Learning, where you can take advantage of our long-established links with organisations worldwide. Most students have the opportunity to undertake either one of these options as an integral part of their undergraduate course.
Fees and Funding
UK/EU Fees 2017
The University’s tuition fee for UK/EU students starting a full-time undergraduate degree in 2017 is £9,250 a year. For part-time study, the tuition fee is £1,540 per module.
The University may increase these fees at the start of each subsequent year of your course in line with inflation at that time, as measured by the Retail Price Index. These fee levels and increases are subject to any necessary government, and other regulatory, approvals.
Annual Tuition Fee
Full Fee Payment Award (per academic year)
International Foundation Programmes
Bachelor's degree including Foundation
Your course will involve additional costs not covered by your tuition fees. This may include books, printing, photocopying, educational stationery and related materials, specialist clothing, travel to placements, optional field trips and software. Compulsory field trips are covered by your tuition fees.
You will be supplied with a materials and equipment list. The cost of all items is approximately £160.
If you are living away from home during your time at University, you will need to cover costs such as accommodation, food, travel and bills.
Bursaries are a form of financial help in addition to student loans and grants that do not have to be paid back. The bursaries we are offering for 2017 entrants are listed below.
Application Process for University Bursaries
There is no application process (except for the part-time bursary); but do remember to give consent to share your household income with the University of Chester when you apply for student funding.
We will automatically review your eligibility and notify you if you are eligible; normally by letter to your home address.
If you are not sure whether you have consented to share your information with the University, you can contact the Consent to Share Helpline on 0845 603 4016 and agree to share your information over the telephone. Please note that your parents or sponsor will also have to contact the helpline.
Please email firstname.lastname@example.org if you have specific questions.
Available to new full-time undergraduate students (paying a tuition fee of over £6,000) who have a means tested household income of £25,000 or less.
Cash payment and ‘in-kind’ beneﬁts of £500 per year of study.
Chester Bursary for Part-Time Students
Available to new part-time undergraduate students (paying a tuition fee of at least £7,000), enrolled for a minimum of 40 credits at the start of Level 4, and with a declared residual household income of £25,000 or less.
Bursary: up to £1,500
Cash payments made on a pro-rata basis depending on the number of credits studied each academic year.
Care Leavers Bursary
Available to new full-time Level 4 undergraduate home students under the age of 25, paying a tuition fee of over £6,000, who have evidence of their care leaver status.
Bursary: up to £7,000
Mixture of cash, 'in-kind’ beneﬁts and fee waiver.
Contact the Bursary Team at University.Bursary@chester.ac.uk for more information about the Care Leavers Bursary.
Young Adult Carers Bursary
Working in partnership with Young Carers organisations locally, this bursary is available for eligible young carers.
Bursary Package totalling: £4,500
Contact Martina Ferrari at email@example.com for more information about the Young Adult Carers Bursary.
Kingsway Campus, Chester
The Kingsway campus is located on the outskirts of the city centre, a 20-minute walk from Parkgate Road Campus. Across 6,920 square metres this specially developed creative arts campus offers a range of modern facilities and equipment to bring learning to life.
In addition to its courtyard performance space, popular social hub and two catering outlets, Kingsway provides nine IT labs, a virtual library, a 200-seat lecture theatre, and designated seminar spaces featuring iMacs, projectors and interactive whiteboards.
The Performing Arts Department has impressive facilities, including four large fully equipped rehearsal and performance studios. With professional-standard music rehearsal and recording facilities and an extensive range of high quality open access sound and lighting equipment you have everything you need to flourish as a performer.
As a student in the Department of Art and Design you will work in specialist studio space that reflects professional expectations. Highly skilled technical staff are on hand to support the use of traditional and contemporary facilities including art and photography studios, a metal casting foundry, sound and video editing suites, dark rooms, a reprographics room, lighting studio, and specially designed workshops for printmaking, textiles, digital art and sculpting.
Within the departments, skilled technical staff manage an extensive equipment loan provision where you can borrow a large range of cameras, lighting, audio recording kits and more.
The close-knit Kingsway campus provides a truly immersive learning experience where you are encouraged to openly showcase your creativity both inside and outside lectures.
Our Careers and Employability Service
The University has an award winning Careers and Employability service which provides a variety of employability-enhancing experiences; through the curriculum; through employer contact and through tailored group sessions and individual information, advice and guidance.
Careers and Employability aims to deliver a service which is inclusive, impartial, welcoming, informed and tailored to your personal goals and aspirations, to enable you to develop as an individual and contribute to the business and community in which you will live and work.
We are here to help you plan your future and to enhance your employability. We provide access to part-time jobs and work shadowing. We offer practical one-to-one help with career planning including help with CVs, applications and mock interviews. We deliver group sessions on career planning within each taught programme. We have extensive information on graduate jobs and postgraduate study.
Students and graduates of the University of Chester can use our services free of charge for up to three years after graduating. Graduates of other UK universities within three years of graduation are also welcome to use our services during vacations. A charging policy applies to other clients - please contact us for more details.
Should you decide to further your journey in Higher Education, we offer a broad choice of professional, internationally recognised qualifications. This can be a popular option for students interested in developing their knowledge within a specialist area, or gaining the necessary qualification to further their career.
Here are just some of the areas our students have gone on to:
From its beginnings as a Roman fortress 2,000 years ago, Chester has managed to retain its unique character whilst offering everything that you would expect from a modern city today, as it becomes "a must-see European destination".
The City of Chester is a vibrant mix of cafes, shops and ancient walls, rows and architectural and archaeological features. The City is home to all-year-round arts festivals, events, exhibitions and street entertainment, including the famous Chester Races, the Rowing Regatta and the internationally acclaimed Chester Zoo.
Open Days 2017
Visit us at an undergraduate Open Day and find out what it’s really like to study at the University of Chester.
Open Days 2017
Visit us at an Open Day and find out what it’s really like to study at the University of Chester.
- Saturday 14th October
- Saturday 28th October
- Saturday 21st October
- Saturday 21st October