This course is aimed at support you in projecting fashion design talent, rather than being a designer. You will need to be ambitious, inspired by fashion and clothing, and motivated to be creative. The course is closely associated with our BA (Hons) Fashion Design course, where students design fashion concept lines and collaboration between the two courses may feature regularly.
Why Study Fashion Marketing, and Communication with us?
On the course you will engage with the communication of contemporary global fashion market issues, challenges, opportunities and needs, in creative collaborative ways. It could be project work leading to presentations, case studies, visual displays of branding and branding solutions and graphic communication.
You may be introduced to creative graphic communication software and to fundamental principles of graphic design and typographic layout to enable professional production of communication solutions.
You will study a range of fashion-related disciplines, providing theoretical and technical knowledge to develop appropriate and relevant communication solutions for fashion brands and markets.
|Typical Entry||112 UCAS points|
|GCE A Level||
A minimum of 112 UCAS points from GCE A Levels or equivalent including one of the following subjects: Art & Design, Fine Art or Textiles. Typical offer BBC/BCC
BTEC Extended Diploma (Art & Design): DMM
BTEC Diploma (Art & Design): D*D*
BBBB including Art
26 points, including 5 in HL Visual Arts
Access to HE Diploma (Art & Design), to include 45 credits at level 3,
OCR National Extended/Diploma: Distinction/Merit profile plus one of the GCE A level subjects listed above
Please note that we accept a maximum of 8 UCAS points for GCE AS Levels and that the Welsh Baccalaureate (core) and A Level General Studies will be recognised in our offer. We will also consider a combination of A Levels and BTECs/OCRs. Applicants will be required to attend a portfolio interview before an offer of a place can be made.
Students from countries outside the UK are expected to have entry qualifications roughly equivalent to UK A Level for undergraduate study and British Bachelor's degree (or equivalent) for postgraduate study. To help you to interpret these equivalents, please click on your country of residence to see the corresponding entry qualifications, along with information about your local representatives, events, information and contacts.
We accept a wide range of qualifications and consider all applications individually on merit. We may also take into account appropriate work experience.
English Language Requirements
- IELTS Academic: Undergraduate: 6.0 (no less than 5.5 in any band)
- Postgraduate: 6.5 (no less than 5.5 in any band)
This section aims to provide you with a course overview, as well as information on how you will be taught and assessed.
What will I learn?
In Year 1 (Level 4), you will develop an understanding of fundamental fashion branding, segmentation and promotion skills, developing promotional literature, trend analysis, styling and promotional design skills.
What will I learn?
In Year 2 (Level 5), the course will focus on developing professional skills in public relations, styling, fashion buying, and brand/label development. You may also learn about contemporary brand profile building techniques, and fashion brand narratives.
What will I learn?
Year 3 (Level 6) will be a collaborative year, working with students on the Fashion Design course, and possibly students of Design, Photography and Journalism to market and promote graduate fashion collections..
" This programme is an exciting opportunity for the Department of Art and Design here at the University of Chester to work with students in developing branding and communication strategies for the fashion industry. Students will gain greatly from the creative environment within the Department and from creatives in the contemporary British fashion industry."
How will I be taught?
The majority of learning will be activity-based within studio sessions with some theory-based seminars and lectures in appropriate settings.
Generally, you will explore projects cooperatively to mirror the ways in which the profession organises itself. This may involve you working in teams to presenting your work. Modules (units of learning) are timetabled to ensure you develop your skills, abilities and understanding of Fashion Marketing, and Communication.
Your contact hours will reduce over the years, reflecting the development of independent design skills. Contact hours are usually 16, 14 and 13 hours per week in Years 1, 2 and 3 respectively.
How will I be assessed?
Assessment will be universally via portfolio and project development leading to the creation of creative branding and communication solutions for the fashion industry. Group work and collaboration with fellow students in the Department of Art and Design feature strongly in this course. These activities normally incorporate tutor and peer feedback to support the ‘work in process’ phase leading to submission of work for assessment.
Work Based Learning
As part of your studies you may take our Work Based Learning module, where you will be fully supported in securing a work placement of at least 150 hours, which you may be able to use in trying out a future career. Alternatively, you may wish to undertake Experiential Overseas Learning, where you can take advantage of our long-established links with organisations worldwide. Most students have the opportunity to undertake either one of these options as an integral part of their undergraduate course.
Fees and Funding
UK/EU Fees 2018
It is not currently possible to state what our exact fees will be for students starting an undergraduate degree in 2018.
Our full-time undergraduate tuition fees for UK and EU students entering University in 2017/18 are £9,250 a year, or £1,540 per module for part-time study. The University may increase these fees at the start of each subsequent year of your course in line with inflation at that time, as measured by increases in the Retail Price Index. These fee levels and increases are subject to any necessary government, and other regulatory, approvals.
The level of fees that students starting their studies in 2018 will pay is expected to be determined by outcomes of the Teaching Excellence Framework (TEF). The TEF has been introduced by the Government to encourage universities to focus on the quality of the teaching that they offer and to help prospective students find clear information about where teaching quality is high, and where students have achieved the best outcomes.
The TEF outcomes are not currently known. The TEF process has been designed to help students applying for university places for 2018 and the outcomes will be announced at the end of May 2017 in time for prospective students for 2018 entry to apply from September 2017. Following the announcement of the TEF outcomes, fees for University of Chester students starting in 2018 will be published here.
Annual Tuition Fee
Full Fee Payment Award (per academic year)
International Foundation Programmes
Bachelor's degree including Foundation
Your course will involve additional costs not covered by your tuition fees. This may include books, printing, photocopying, educational stationery and related materials, specialist clothing, travel to placements, optional field trips and software. Compulsory field trips are covered by your tuition fees.
You will be supplied with a materials and equipment list. The cost of all items is approximately £160.
If you are living away from home during your time at University, you will need to cover costs such as accommodation, food, travel and bills.
Bursaries are a form of financial help in addition to student loans and grants that do not have to be paid back. The bursaries we are offering for 2017 entrants are listed below.
Application Process for University Bursaries
There is no application process (except for the part-time bursary); but do remember to give consent to share your household income with the University of Chester when you apply for student funding.
We will automatically review your eligibility and notify you if you are eligible; normally by letter to your home address.
If you are not sure whether you have consented to share your information with the University, you can contact the Consent to Share Helpline on 0845 603 4016 and agree to share your information over the telephone. Please note that your parents or sponsor will also have to contact the helpline.
Please email firstname.lastname@example.org if you have specific questions.
Available to new full-time undergraduate students (paying a tuition fee of over £6,000) who have a means tested household income of £25,000 or less.
Cash payment and ‘in-kind’ beneﬁts of £500 per year of study.
Chester Bursary for Part-Time Students
Available to new part-time undergraduate students (paying a tuition fee of at least £7,000), enrolled for a minimum of 40 credits at the start of Level 4, and with a declared residual household income of £25,000 or less.
Bursary: up to £1,500
Cash payments made on a pro-rata basis depending on the number of credits studied each academic year.
Care Leavers Bursary
Available to new full-time Level 4 undergraduate home students under the age of 25, paying a tuition fee of over £6,000, who have evidence of their care leaver status.
Bursary: up to £7,000
Mixture of cash, 'in-kind’ beneﬁts and fee waiver.
Contact Martina Ferrari at email@example.com for more information about the Care Leavers Bursary.
Young Adult Carers Bursary
Working in partnership with Young Carers organisations locally, this bursary is available for eligible young carers.
Bursary Package totalling: £4,500
Contact Martina Ferrari at firstname.lastname@example.org for more information about the Young Adult Carers Bursary.
Kingsway Campus, Chester
Kingsway Campus is the home for the Faculty of Arts and Media and is the study base for students of Dance, Drama and Theatre Studies, Music, Performing Arts, Popular Music Performance, Animation, Fashion Design, Fashion Marketing and Communication, Fine Art, Graphic Design, Interior Design, Product Design, Photography, MA Design, MA Fine Art, MA Dance, MA Drama and MA Popular Music.
Kingsway Campus is a 20-minute walk from Parkgate Road Campus and offers 6,920 square metres of floor space, including a 200-seat lecture theatre, a reference library resource centre with discrete study / meeting rooms fitted with the latest viewing technologies, state-of-the-art IT labs, an outdoor courtyard performance space, and two catering outlets.
All the seminar and lecture rooms have iMacs, data projectors and interactive white boards.
The Performing Arts Department has some impressive facilities, including a number of large and smaller studios for public performance and rehearsal. These have extensive lighting rigs and projection facilities, and three have permanent fully sprung floors. There are state-of-the-art technology suites containing a range of software.
Three specialist technicians support work within the Department, and there is a significant amount of equipment that you can hire in order to help you with your studies.
Our library has an excellent stock, and includes a great deal of virtual resources including ‘I Like Music: Desktop DJ’ and Naxos Music Library (streaming music facilities which cover all types of music); Rock’s Backpages; Grove Music Online; Digital Theatre Plus; JSTOR and Project MUSE (journal databases); and many ebooks and journals.
The Department presents many opportunities for students to be involved in performance. A number of guest academics, practitioners and performers visit throughout the year, providing lectures, workshops and performances. These have included: Mole Weatherell, Curious Cargo, ReFound Dance, David Croft, Company Chameleon, Dan Lowenstein, Rafael Braga Araujo, Louise Gibbs, Fred Baker, Ian Matthews (of Kasabian), Ludus Dance, Motionhouse Dance Theatre, Protein Dance, Hetain Patel, Mary Prestidge, and National Dance Company Wales.
Unique to Chester are the four graduate companies that are housed at Kingsway: 2engage, Perfoming Pathways, Minerva Arts and enCompass Collective. Through the work of these companies, students are exposed to high- quality professional work experience and mentoring opportunities.
If you’re studying within the Department of Art and Design you will work in specialist studio space that reflects professional expectations. You will have access to all the contemporary and traditional tools you need to explore an array of creative material and digital practices, including: wood nd metal workshops, Laser cutting, advanced large scale 3D printing, sound and video editing suites; augmented and virtual reality systems, dark rooms; lighting studios; traditional and digital printmaking workshops; letterpress typography and book binding facilities, and specially equipped workshops for fashion and textile. All these resources are support by highly skilled technical staff who advise on appropriate use and function of equipment and processes. They also manage an extensive equipment loan provision where you can borrow a large range of cameras, lighting, audio recording and associated technology from us.
Our Careers and Employability Service
The University has an award winning Careers and Employability service which provides a variety of employability-enhancing experiences; through the curriculum; through employer contact and through tailored group sessions and individual information, advice and guidance.
Careers and Employability aims to deliver a service which is inclusive, impartial, welcoming, informed and tailored to your personal goals and aspirations, to enable you to develop as an individual and contribute to the business and community in which you will live and work.
We are here to help you plan your future and to enhance your employability. We provide access to part-time jobs and work shadowing. We offer practical one-to-one help with career planning including help with CVs, applications and mock interviews. We deliver group sessions on career planning within each taught programme. We have extensive information on graduate jobs and postgraduate study.
Students and graduates of the University of Chester can use our services free of charge for up to three years after graduating. Graduates of other UK universities within three years of graduation are also welcome to use our services during vacations. A charging policy applies to other clients - please contact us for more details.
Should you decide to further your journey in Higher Education, we offer a broad choice of professional, internationally recognised qualifications. This can be a popular option for students interested in developing their knowledge within a specialist area, or gaining the necessary qualification to further their career.
Here are just some of the areas our students have gone on to:
From its beginnings as a Roman fortress 2,000 years ago, Chester has managed to retain its unique character whilst offering everything that you would expect from a modern city today, as it becomes "a must-see European destination".
The City of Chester is a vibrant mix of cafes, shops and ancient walls, rows and architectural and archaeological features. The City is home to all-year-round arts festivals, events, exhibitions and street entertainment, including the famous Chester Races, the Rowing Regatta and the internationally acclaimed Chester Zoo.
Open Days 2017
Visit us at an undergraduate Open Day and find out what it’s really like to study at the University of Chester.