Beth Morris
Programme Leader for Digital Marketing; Senior Lecturer
Beth joined Chester Business School as a visiting lecturer in 2014, teaching Social Media and Public Relations before becoming a full-time Senior Lecturer in Digital Marketing in 2017. She has led the BA Digital Marketing degree programme since 2019. Beth is a Member of the Institute of Data and Marketing, and Fellow of the Higher Education Academy.
- Marketing Principles
- The Digital Landscape
- Customer Relations and Services Marketing
- Marketing Communications
- Social Media Marketing
- Digital Marketing Futures
- Digital Marketing Communications and young consumers
Maheshwari, V., Sinnott, K. and Morris, B. (forthcoming – 2017, in Press) Digital Marketing and Young Consumers, in Gbadamosi, A. (ed) (2017) Young Consumer Behaviour, Routledge publications (Taylor and Francis).
- BA (Hons) Social Policy and Criminology (First Class)
- MSc Digital Marketing (Distinction)
Professional roles and memberships
Member of the Institute of Data and Marketing, Fellow of the Higher Education Academy.