Stuart Paul
Programme Director for MSc Marketing Management
Currently Stuart is the programme leader for the MSc Marketing Management as well as a business link coordinator with our partners around the world.
Stuart spent a number of years in industry before developing his career in education and has since thoroughly enjoyed over 20 years’ teaching experience. Previously he taught across the different levels of the CIM programmes and since 2005 he has been a Fellow of the Higher Education Academy. Since joining the University of Chester his focus has been teaching a range of marketing modules at both undergraduate and post graduate level with particular interests in marketing communications, digital communications and marketing strategy. He is also currently undertaking research into the exciting area of the role of brands in the B2B sector which reflects his interest in developing strong links between industry and education.
Memberships
- CIM
- HEA
I currently lead the modules on Marketing Research, Marketing Planning in Action, Contemporary marketing communications.
I am joint programme leader on the undergraduate marketing programme, and the University of Chester business link coordinator for a number of UK Institutions.
I am involved in the work based learning placements.
Interests
- Corporate Branding
- Corporate Reputation Management
- B2B Marketing
- Corporate Social Responsibility
- Marketing Communications through web based channels
- Service Marketing
- The role and use of the corporate brand in a B2B context
Measuring Quality of Service In The Provision Of Part Time Business Studies Courses: A Student Perspective.