Dr Trevor Omoruyi

MBA Programme Leader

+44 (0) 1244 512869
Chester Business School
t.omoruyi@chester.ac.uk
Trevor

Prior to joining the University of Chester in September 2016, Trevor was teaching at Salford Business School, where he taught Business and Management related modules.

His teaching experience covers marketing modules, HRM, Research Methods, and Strategic Management etc. Trevor has an outstanding experience in the supervision of dissertation and business development proposals for undergraduates and postgraduate students including MBA. Trevor also delivers research methods training to PhD Postgraduate Researchers at Salford Business School, where he functions as a guest lecturer.

His excellent teaching approach falls within the constructive pedagogy which has earned him several awards and recognition from students’ bodies across universities he has taught. Trevor has developed an international research profile where he has collaborated with academics and researchers from different parts of the globe. Trevor is a management consultant and trainer who has provided his excellent services across industries, countries and led different projects. He is a recipient of several grants and scholarships from government agencies, HEIs and other corporate bodies. His PhD which focuses on student experience and retention provides him the knowledge and skills to provide excellent learning experience and pastoral care for students. Trevor has participated and presented in several international academic/business conferences. He has published in several referred journals.

Trevor his currently involved in the teaching and delivering the following modules

  • Managing People and Organisation
  • Leading and Managing Ethically
  • Global Business Environment
  • Business Dissertation
  • Research In Context
  • Marketing Communication
  • Retail Management
  • Performance management
  • Leadership
  • Motivation theories
  • Service Marketing
  • Relationship Marketing
  • Retail Management
  • Higher Education Marketing
  • Service Dominant Logic

Conference Presentations

AApplication of Service Dominant Logic and Relationship Marketing Towards Student Retention in the UK Higher Education. SPARC Conference University of Salford, Manchester, UK. June, 2013.

Application of Service Dominant Logic and Relationship Marketing Towards Student Retention in the UK Higher Education. Paper was presented with initial results at the Thirteenth International Conference on Knowledge, Culture and Change in Organizations, University of British Columbia, Vancouver, Canada. July, 2013.

Application of Service Dominant Logic and Relationship Marketing: Student Retention in Higher Education. Paper was presented at the Fourteenth International Conference on Knowledge, Culture and Change in Organizations, Said Business School, University of Oxford, Oxford, UK 2014.

Corporate Visual Identity and Its Role in the Branding of Higher Education Institutions: A Comparative Study. Paper was presented and co-authored by Dr. Rembielak, G. at the Fourteenth International Conference on Knowledge, Culture and Change in Organizations, Said Business School, University of Oxford, Oxford, UK 2014.

Selection of UK Higher Education Institutions by Overseas Students from Arab Gulf States: Using the “Push-Pull” Framework. Paper was presented and co-authored by Hailat, K. at the Fourteenth International Conference on Knowledge, Culture and Change in Organizations, Said Business School, University of Oxford, Oxford, UK 2014.

International students’ contribution to business schools in the UK HEIs. Paper was presented and co-authored by Rembielak, Grazyna; Parlinska, Agnieszka at the Nitra Conference, Ukraine 2014.

Determinants of Customer Retention and Loyalty in the Nigerian Banking Sector. Paper was presented at the International Marketing Trend Conference, Paris, France January 2015.

Human Resource Practices in the Nigerian Telecommunications Industry. Paper was presented and co-authored by Ogbeni, P. (University of Bolton) and Bob-Manuel, D. (University of Bolton) at the Fifteenth International Conference on Knowledge, Culture and Change in Organizations, Berkeley, California, USA February, 2015.

Impact of the Relationship Marketing (RM) approach on International students’ experience. Paper was presented and co-authored by Mulkeen, J. (University of Salford), Conway, T. (MMU), Rembielak, G. (Warsaw Business School) at the Academy of Marketing Conference,Newcastle Business School, Newcastle, July, 2016.

 List of Already Published Academic Papers

Omoruyi, T. U. (2016) An Investigation into the Implementation of Relationship Marketing on International Student Retention: A Review of Four Business Schools in the Greater Manchester Area. University of Salford International Repository, Salford, UK.

Omoruyi T.U. and Rembielak, G. (2015) “Determinants of Customer Retention and Loyalty in the Nigerian Banking Sector”14th International Marketing Trend Conference, Vol 1/3.

Omoruyi, T. U., Rembielak, G., and Parlinska, A. (2014). “International Students Contribution to Business Schools in the UK HEIs”. Review of Agricultural and Applied Economics (RAAE) Volume 17, Number 2, P 45-48, 2014.  

List of Pending Paper

Corporate Visual Identity and Its Role in the Branding of Higher Education Institutions: A Comparative Study.  Omoruyi, T.U and Rembielak, .G. It was submitted to Journal of Higher Education Marketing (Special Issue). 

Impact of the Relationship Marketing (RM) approach on International students’ experience. Omoruyi, T.U. It was submitted to Journal of Higher Education Marketing

Performance Management in the Banking Industry; Measurement or Acceleration. Omoruyi, T.U.

An Investigation of Human Resource Development policy formulation, implementation and Regulation of Academic staff in HEIs. Dr. Stephen, R. and Dr. Omoruyi, T.U.

  • PhD (Business and Management) University of Salford
  • MBA (Distinction) University of Salford
  • MSc (International Business and Management) Sheffield Hallam University
  • BSc (Accounting) Ambrose Alli University
  • PGCE University of Salford
  • Fellow of Higher Education Academy

Academic achievements

  • Three global scholar award winner; University of Chicago, USA, University of British Columbia, Canada, University of Oxford, UK.
  • Nominated as Most Inspiring Lecturer 2016/2017
  • Nominated as Lecturer with most useful feedback 2016/2017