Digital Marketing (with Placement/Project Year) MSc

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Course Summary

The UK currently has a digital marketing skills gap, and this MSc aims to provide you with the necessary knowledge and skills to pursue or enhance a career in marketing with specialist digital marketing expertise.

This course is ideal for marketing practitioners who wish to gain digital media skills and knowledge, or graduates who are interested in a digital marketing career and want to increase their job prospects in this growing industry sector.

You will learn about key areas of digital marketing strategy, the application of digital technologies and how to monitor campaigns. This includes the development of practical and creative skills in email marketing, search engine optimisation (SEO), online advertising, website usability, mobile applications, market segmentation, affiliate marketing, online PR and social media.

Our course has been designed in partnership with leading digital practitioners and the Institute of Direct and Digital Marketing to make sure it provides you with the skills and knowledge needed by industry. As a result, there is also an opportunity for successful students to achieve further professional recognition.

Professional Placement

Choosing a Professional Placement MSc is a win-win for your career, giving you the chance to get real experience, apply your cutting-edge skills in the workplace and stand out to future employers.

In the first year you will have help from the University to find a placement, whilst developing your expertise.  You will then spend your second year out in industry on placement, getting the chance to work with industry professionals and grow your network of industry contacts. Bringing the latest business school insights to industry,  you will get to make a difference to the workplace and make lasting links with your employer.

Students need to find and secure their own placement, supported by the University.  A preparation module will also help you to get ready for your placement.

Professional Project

The Professional Project is your chance to get the experience you need to stand out to graduate employers and make a difference by solving real global business challenges and demonstrating practical application of your learning. Prepare for the future by reflecting on your experience and the enhanced skills that you have gained.

In the first year you will have help from the University to find a professional project whilst developing your expertise in the taught modules of your degree.  You will then spend your second year working on a client-led project, getting the chance to work with industry professionals and building your contacts.

Students need to find and secure their own project, supported by the University. A preparation module will also help you to get ready for your project and develop your professional skills.

MSc Digital Marketing

MSc Digital Marketing

Education North Awards 2024

What you'll Study

Modules

  • Marketing Research Methods (Compulsory)
  • Digital Marketing Strategy and Planning (Compulsory)
  • Digital Marketing Acquisition, Conversion and Retention (Compulsory)
  • Social Media Strategy (Compulsory)
  • Understanding the Digital Customer (Compulsory)
  • Digital Disruption (Compulsory)

In year two you will study a 20 credit module to help you prepare for the 100-credit Professional Placement/Project.

Advanced Professional Practice

(compulsory)

Students will research potential placement opportunities, prepare for interviews and competitive selection, as well as develop the core competencies they will need whilst out on placement.  They will enhance their career and personal development through planning and gain core transferable skills in interviewing, applying and personal branding techniques.

Professional Placement

The Professional Placement is your chance to get the experience you need to stand out to graduate employers and

  • Make a difference by applying your cutting-edge skills and latest business school insights.
  • Prepare for the future by reflecting on your experience and the enhanced skills that you have gained whilst working.
  • Grow your network by making lasting links with your employer and building your contacts.

OR

Professional Project

The Professional Project is your chance to get the experience you need to stand out to graduate employers and make a difference by solving real global business challenges and demonstrating practical application of your learning. Prepare for the future by reflecting on your experience and the enhanced skills you’ve gained.

How you'll Learn

Teaching is through lectures, seminars, tutorials and tutor surgery sessions

Assessment is mainly through coursework

This course is designed around in-person study

There may be some online learning activities

Although this course is mainly assessed through coursework, for some of the more practical modules the development of artefacts such as digital advertising materials form part of the assessment.

Entry Requirements

2:2 honours degree

An honours degree in a complementary area, usually 2:2 or above, and/or suitable work experience, is required.

Applicants whose first language is not English must provide evidence of proficiency to IELTS 6.5 with no less than 5.5 in each band or equivalent.

2:2 honours degree

An honours degree in a complementary area, usually 2:2 or above, and/or suitable work experience, is required.

Applicants whose first language is not English must provide evidence of proficiency to IELTS 6.5 with no less than 5.5 in each band or equivalent.

Please note, the country-specific entry requirements listed in the dropdown below represent general guidance. Some programmes have special entry requirements and if applicable, are listed below.

English Language Requirements

For those who do not have IELTS or an acceptable in-country English language qualification, the University of Chester has developed its own online English language test which applicants can take for just £50.

For more information on our English Language requirements, please visit International Entry Requirements.

Where you'll Study Exton Park, Chester

The location

Exton Park is close to the city centre of Chester, a city like no other and an amazing place to live as a student. While it is undoubtedly beautiful and packed with history, Chester is also a bustling 21st-century city balancing big-name shopping, eating and living with a thriving independent scene.

Modern learning resources and library

We have dedicated resources and IT services across campus, as well as our Seaborne Library; home to an extensive selection of books, e-books and e-journals, as well as bookable multimedia rooms, video conferencing space, 24-hour access computer labs, and The Hub; a comfortable two-floor study zone, suitable for independent and group study.

Seaborne library, seating and reception area.

Support Services

Exton Park is home to a number of our central support services, including Disability and Inclusion, Careers and Employability, and Student Support.

Fitness Facilities

Exton Park boasts an impressive choice of indoor and outdoor sports and leisure facilities, which are used for both competitive and recreational sports. Our facilities include a swimming pool, gym, squash, and tennis courts, running track and two floodlit pitches.

A male student wearing goggles is swimming in the training pool between the red rope lane marker lines.

Chapel, Chaplaincy and Multi-Faith Spaces

Built in 1847 by former students, the University Chapel offers regular services and a venue to services. The University of Chester also has multi-faith spaces across the campus for prayer or quiet reflection.

Accommodation

Most of our student accommodation is located either on or near Exton Park.

Catering

We have several catering outlets available onsite, offering a wide selection of hot and cold food to students and visitors. Term-time Meal Schemes are also available for those students interested in non-residential catering schemes.

Fees and Funding

£11,115 for the full course (2024/25)

Guides to the fees for students who wish to commence postgraduate courses in the academic year 2024/25 are available to view on our Postgraduate Taught Programmes Fees page.

The professional placement / project year will cost an additional £2,650, due at the start of the second year of the course.

£17,400 for the full course (2024/25)

The tuition fees for international students studying Postgraduate programmes in 2024/25 are £17,400.

The professional placement / project year will cost an additional £2,650, due at the start of the second year of the course.

The University of Chester offers generous international and merit-based scholarships for postgraduate study, providing a significant reduction to the published headline tuition fee. You will automatically be considered for these scholarships when your application is reviewed, and any award given will be stated on your offer letter.

For more information, go to our International Fees, Scholarship and Finance section.

Irish Nationals living in the UK or ROI are treated as Home students for Tuition Fee Purposes.

Your course will involve additional costs not covered by your tuition fees. This may include books, printing, photocopying, educational stationery and related materials, specialist clothing, travel to placements, optional field trips and software. Compulsory field trips are covered by your tuition fees.

If you are living away from home during your time at university, you will need to cover costs such as accommodation, food, travel and bills.

The University of Chester supports fair access for students who may need additional support through a range of bursaries and scholarships. 

Full details, as well as terms and conditions for all bursaries and scholarships can be found on the Fees & Finance section of our website.

Your Future Career

Careers service

The University has an award-winning Careers and Employability service which provides a variety of employability-enhancing experiences; through the curriculum, through employer contact, tailored group sessions, individual information, advice and guidance.

Careers and Employability aims to deliver a service which is inclusive, impartial, welcoming, informed and tailored to your personal goals and aspirations, to enable you to develop as an individual and contribute to the business and community in which you will live and work.

We are here to help you plan your future, make the most of your time at University and to enhance your employability. We provide access to part-time jobs, extra-curricular employability-enhancing workshops and offer practical one-to-one help with career planning, including help with CVs, applications and mock interviews. We also deliver group sessions on career planning within each course and we have a wide range of extensive information covering graduate jobs and postgraduate study.

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