International Fashion and Retail Marketing (with Professional Placement/Project) MSc
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Course Summary
The fashion and retail industry is estimated to be worth over thirty trillion dollars and is one of the largest sectors in the world. Our International Fashion and Retail Marketing course helps you develop your skills, knowledge and competencies in marketing and digital marketing communications, thereby enabling you to effectively contribute to the success of a range of businesses across the industry.
On this course, you will be able to spend time out on professional practice where you'll apply what you have learnt to real scenarios in the workplace, giving you genuine experience and insight that will prepare you for your future career. After completing the 6 modules of your first year, you will progress to your placement year.
A typical applicant may be a new/recent graduate, who has attained a first degree and wishes to augment that with further study to optimise their career opportunities.
Professional Placement
Choosing a Professional Placement MSc is a win-win for your career, giving you the chance to get real experience, apply your cutting-edge skills in the workplace and stand out to future employers.
In the first year you will have help from the University to find a placement, whilst developing your expertise. You will then spend your second year out in industry on placement, getting the chance to work with industry professionals and grow your network of industry contacts. Bringing the latest business school insights to industry, you will get to make a difference to the workplace and make lasting links with your employer.
Students need to find and secure their own placement, supported by the University. A preparation module will also help you to get ready for your placement.
Professional Project
The Professional Project is your chance to get the experience you need to stand out to graduate employers and make a difference by solving real global business challenges and demonstrating practical application of your learning. Prepare for the future by reflecting on your experience and the enhanced skills that you have gained.
In the first year you will have help from the University to find a professional project whilst developing your expertise in the taught modules of your degree. You will then spend your second year working on a client-led project, getting the chance to work with industry professionals and building your contacts.
Students need to find and secure their own project, supported by the University. A preparation module will also help you to get ready for your project and develop your professional skills.
What you'll Study
With a focus on employability and ethical and sustainable responsibility, this course will enable you to develop a range of core skills required to succeed in an evolving global fashion and retail industry. Our modules have been carefully designed to provide you with relevant skills, knowledge and understanding that will enable you to perform successfully, and this course has the potential to offer you a springboard to a new career. You will complete six initial modules.
Each module has 30 structured hours and 170 hours of independent guided study. There are 30 structured hours, 250 placement hours, and 320 hours of independent guided study within the Learning Through Professional Practice module OR eight structured hours and 592 hours of independent guided study within the Marketing Project module.
Modules
- Marketing Research Methods (Compulsory)
- International Marketing Strategy (Compulsory)
- Omnichannel Fashion and Retail Marketing Communications (Compulsory)
- Sustainability and Ethics in Fashion and Retail (Compulsory)
- International Fashion and Retail Consumer Behaviour (Compulsory)
- Understanding the Digital Customer (Compulsory)
In year two you will study a 20 credit module to help you prepare for the 100-credit Professional Placement.
Advanced Professional Practice
(compulsory)
Students will research potential placement opportunities, prepare for interviews and competitive selection, as well as develop the core competencies they will need whilst out on placement. They will enhance their career and personal development through planning and gain core transferable skills in interviewing, applying and personal branding techniques.
Professional Placement
The Professional Placement is your chance to get the experience you need to stand out to graduate employers and
- Make a difference by applying your cutting-edge skills and latest business school insights.
- Prepare for the future by reflecting on your experience and the enhanced skills that you have gained whilst working.
- Grow your network by making lasting links with your employer and building your contacts.
OR
Professional Project
The Professional Project is your chance to get the experience you need to stand out to graduate employers and make a difference by solving real global business challenges and demonstrating practical application of your learning. Prepare for the future by reflecting on your experience and the enhanced skills you’ve gained.
Dr Gozde Turktarhan
Lecturer; Programme Leader International Fashion and Retail Marketing MSc
Dr Tim Brown
Head of Marketing, Tourism and Destinations
Prof Morven McEachern
Professor of Sustainability & Marketing Ethics
Oluwatobi Ogunmokun
Senior Lecturer
Sue Ollerhead
Senior Lecturer
Karl Sinnott
Head of Postgraduate Programmes; Programme Leader Digital Marketing MSc
Stuart Paul
Programme Director for MSc Marketing Management
Paul McKie
Senior Lecturer
Our combination of academic study with workplace application provides many opportunities to better understand how to manage and make marketing decisions that impact on the success of fashion and retail businesses.
The course is designed for students who wish to gain experience of both strategic and creative approaches to fashion and retail marketing, and how to apply this in international contexts. Through studying the MSc in International Fashion and Retail Marketing, you will have opportunities to produce novel marketing campaigns for fashion and retail brands, design marketing communication plans, and explore different media formats for marketing within the fashion and retail sector.
Entry Requirements
2:2 honours degree
An honours degree in any subject, usually 2:2 or above, and/or suitable work experience, is required. Applicants whose first language is not English must provide evidence of proficiency to IELTS 6.5 with no less than 5.5 in each band or equivalent.
2:2 honours degree
Students from countries outside the UK are expected to have entry qualifications roughly equivalent to UK A Level for undergraduate study and British Bachelor's degree (or equivalent) for postgraduate study. To help you to interpret these equivalents, please click on your country of residence to see the corresponding entry qualifications, along with information about your local representatives, events, information and contacts.
We accept a wide range of qualifications and consider all applications individually on merit. We may also take into account appropriate work experience.
English Language Requirements
For more information on our English Language requirements, please visit International Entry Requirements.
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Fees and Funding
£11,115 (2024/25)
Guides to the fees for students who wish to commence postgraduate courses in the academic year 2024/25 are available to view on our Postgraduate Taught Programmes Fees page.
The professional placement / project year will cost an additional £2,650, due at the start of the second year of the course*.
£17,400 (2024/25)
The tuition fees for international students studying Postgraduate programmes in 2024/25 are £14,750.
The University of Chester offers generous international and merit-based scholarships for postgraduate study, providing a significant reduction to the published headline tuition fee. You will automatically be considered for these scholarships when your application is reviewed, and any award given will be stated on your offer letter.
For more information, go to our International Fees, Scholarship and Finance section.
Irish Nationals living in the UK or ROI are treated as Home students for Tuition Fee Purposes.
Your course will involve additional costs not covered by your tuition fees. This may include books, printing, photocopying, educational stationery and related materials, specialist clothing, travel to placements, optional field trips and software. Compulsory field trips are covered by your tuition fees.
If you are living away from home during your time at university, you will need to cover costs such as accommodation, food, travel and bills.
The University of Chester supports fair access for students who may need additional support through a range of bursaries and scholarships.
Full details, as well as terms and conditions for all bursaries and scholarships can be found on the Fees & Finance section of our website.
Your Future Career
Job Prospects
Your experience will open opportunities for a career in fashion and retail, including supply chain and marketing roles in different parts of the world including Europe, Africa, Middle East and the Far East. The MSc in International Fashion and Retail Marketing has been developed alongside industry to bring you a perfect blend of academic and practical, technical expertise that you need to compete and thrive in this dynamic industry.
Careers service
The University has an award-winning Careers and Employability service which provides a variety of employability-enhancing experiences; through the curriculum, through employer contact, tailored group sessions, individual information, advice and guidance.
Careers and Employability aims to deliver a service which is inclusive, impartial, welcoming, informed and tailored to your personal goals and aspirations, to enable you to develop as an individual and contribute to the business and community in which you will live and work.
We are here to help you plan your future, make the most of your time at University and to enhance your employability. We provide access to part-time jobs, extra-curricular employability-enhancing workshops and offer practical one-to-one help with career planning, including help with CVs, applications and mock interviews. We also deliver group sessions on career planning within each course and we have a wide range of extensive information covering graduate jobs and postgraduate study.